SIPPO - Natalija Puntevska

SIPPO Swiss Import Promotion Programme

We pave the way-
you get the access.

SIPPO Swiss Import Promotion
Programme
Seminar for Exporters
Hotel Zira, Belgrade, 18 October 2011

Switzerland at a Glance.

Surface area: 41’285 km2

Dimensions: North-South 220 km
East-West 348 km

Capital: Berne

Population: About 7.7 million

Languages: German - 64%
French - 20%
Italian - 6%
Rhaeto-Rumantsch - 0.5%

Copyright © Osec 2008. Alle Rechte vorbehalten.

Switzerland at a Glance - Key Figures.

2008 2009p 2010p
GDP in billion CHF 545 535 550

GDP growth 2.1% -1.9% 2.7%
Unemployment rate 2.6% 3.7% 3.9%

Imports in billion CHF 186.9 160.2 174

Exports in billion CHF 206.3 180.5 193.5

Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Statistics

Switzerland at a Glance – Economy.

 Switzerland is primarily a service economy: 72% of the workforce are
employed in the tertiary sector (services), 24% in the secondary sector
(industry) and 4% in the primary sector (farming).

 The main service sector industries are insurance, banking, trade and
commerce, and tourism.

 The secondary sector is dominated by the machinery, electronics, metals
and chemical/pharmaceutical industries.

 More than 99% of all registered companies in Switzerland are SMEs, and
employ two-thirds of the total workforce.

The Swiss economy is strongly geared towards exports – approximately half
of Switzerland’s GDP is generated from the export of goods and services.


Switzerland at a Glance – Economy.

 Main exports are chemicals, machinery, electronics, precision instruments,
watches and jewellery.
Main imports: chemicals, machinery, electronics and equipment, metals,
precision instruments, watches and jewellery, vehicles, agriculture and forestry
products, and textiles, clothing
 Main partner – EU27 - 59% of exports and 79% of imports (in 2010).
 Germany has traditionally been Switzerland’s most important buyer and also
supplier, while Italy and France are its second and third most important
suppliers.
 The US is Switzerland’s second largest customer, followed by Italy and
France.
 Transition countries account for nearly 6% of exports, and 5.2% of imports.


Foreign Trade: the Key Goods.

Imports Exports
(CHF mil.) (CHF mil.)
2008 2009 2008 2009
Agricultural and forestry 14‘199 13‘306 8‘455 8‘262
products
Textilles, clothing, 10‘040 9‘042 4‘468 3‘688
footwear
Chemicals 38‘272 34‘964 71‘918 71‘771
Metals 18‘089 12‘323 15‘276 10‘489
Machinery, electronics 35‘611 29‘250 43‘806 33‘741
Vehicles 16‘750 14‘961 6‘094 5‘343
Instruments and watches 15‘139 15‘378 37‘988 32‘407

Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Statistics

Foreign Trade: Main Partners in 2010.
Country Export (in CHF million) Import (in CHF million)

Industrial countries 145‘069.6 150‘537.2

European 114‘032.7 138‘015.8

EU 27 113‘268.8 137‘666.3

Germany 37‘780 57‘266.6

France 15‘144.1 15‘218.7

Italy 15‘546.9 18‘366.6

EFTA 763.9 349.6

Non-European 31‘036.9 12‘521.4

USA 19‘478.3 8‘154

Transition countries 11‘380.9 9‘030.8

Emerging economies 21‘143.6 6‘722

Developing countries 15‘885.7 7‘700.9
Source: Swiss Statistics

Foreign Trade: Balkan Countries

Export Export Import Import
2009 2010 2009 2010
Mil. CHF Mil. CHF Mil. CHF Mil. CHF
Croatia 255 226 97 91
Bosnia and Herzegovina 63 61 27 29
Macedonia
54 47 21 22
Montenegro 15 14 0 0
Serbia 219 179 51 66
Kosovo 31 24 1 2
Albania 40 34 2 3

Copyright © Osec 2008. Alle Rechte vorbehalten. Source: Swiss Customs Office

Exports: Switzerland – Serbia 2010 (Source: www.osec.ch)
Exports from Switzerland 2010 CHF
Chemicals and associated products 110'578'231
Machinery, units, electronics 23'821'932
Precision instruments, watches and jewellery 15'534'433
Metals 7'328'368
Leather, rubber, plastics 6'221'654
Vehicles 3'495'891
Paper, stationery and graphic products 3'174'191
Agricultural and forestry products, fishery 3'134'722
Stone and soils 1'948'085
Furnishings, toys, etc. 1'589'546
Energy sources 1'425'786
Textiles, clothes, shoes 1'048'999

Imports: Switzerland – Serbia 2010 (Source: www.osec.ch)
Imports to Switzerland 2010 CHF
Metals 25'734'617
Agricultural and forestry products, fishery 12'515'925
Machinery, units, electronics 9'946'158
Furnishings, toys, etc. 5'881'179
Chemicals and associated products 3'450'396
Leather, rubber, plastics 2'545'713
Textiles, clothes, shoes 2'356'545
Precision instruments, watches and jewellery 1'305'648
Paper, stationery and graphic products 1'063'529
Stone and soils 695'199
Vehicles 442'146
Works of art and antiques 77'229

SIPPO Swiss Import Promotion Programme
Objective:

To promote market access for SME products suitable for export
to Switzerland and European markets and establish contacts
between European buyers and producers from our partner
countries.

•The Swiss Import Promotion Programme SIPPO is a mandate of the
State Secretariat of Economic Affairs SECO.
•The mandate is being carried out by Osec for the period 2008 - 2011.


Organigramm Osec – www.osec.ch

CEO Sekretariate

Märkte & Beratung Auslandpromotion Kommunikation & Marketing Business Support

Region IMEA Development Services Kommunikation RW / Controlling

Region Europa Messen Marktbearbeitung Human Resources

Region Asia & Pazifik Location Promotion E-Business Sourcing & Services

Region Amerika Strategische Projekte & IT

Geschäftsstelle Lugano

Geschäftsstelle Lausanne

Beratung

Export Development


Implementation & Statement.

Programs - Projects

Offer Demand
emerging markets /
Switzerland / European Union
markets in transition

We want to support the countries in transition and
developing countries to cost efficiently and effectively
increase their participation in the world market

SIPPO Team.
Head DS

Rita Stupf

SIPPO Project Managers Administration/Coordinators

Pirmin Eve Christian Monika Constantin Sabine Fabienne
Aregger Bächtold Bernet Geissberger Kostyal Hahn-Fornet Müller

SIPPO Project Assistants Apprentice

Michael Nicola Mirjam Cynthia Angela
Bachmann Barak Moine Wiesner Baumann

SIPPO Countries.

The SIPPO project management teams are supported by approximately 20
external consultants

• Columbia, Peru
• Ghana, South Africa, Egypt
• Albania, BIH, Serbia, Republic of
Macedonia, Kosovo, Montenegro,
Ukraine
• Indonesia, Vietnam


Partners & Networks.

• SEC network
• SECO
• ITC
• UNIDO and other UN organizations
• CBI
• National Export Promotion Agencies
• Sector associations in Switzerland and partner countries
• Local SIPPO representatives
• SDC coordination offices
• Swiss NGO’s (Helvetas, Intercooperation, Swisscontact)
• Swiss Embassies
• Swiss Business Hubs
• Trade Associations


Branches of Activities.
Food Sector:
• Fruits and vegetables
• Fish and seafood
• Natural ingredients
• Organic products
Non-Food Sector:
• Garments
• Home textiles
• Home and garden furniture
• Handicrafts
• Jewellery
Technical Sector:
• Software applications
• Timber for industrial purposes
• Metal processing, machine building, electro technical components
Sustainable and Fair Tourism


The Approach.

The program creates opportunities by accompanying
companies during 3 years through the following process:


Services.

• SIPPO informs exporters from emerging markets about
market potential in the EU and Switzerland

• SIPPO provides practical, industry-specific marketing and
product training for SMEs in emerging markets

• SIPPO helps selected companies from emerging markets
to export to Switzerland and the EU


Information services.

• Sector studies & branch overviews
• Fashion forecasts
• Export Manual (CBI & SIPPO cooperation)
• SIPPO Newsletter
• Success stories


Information services. www.sippo.ch

Information for the importers

• SIPPO Newsletter http://www.sippo.ch/internet/osec/en/home/import/nl.html

• Market Place
http://www.sippo.ch/internet/osec/en/home/import/market.html
- Exporters‘ Directory
- Country and sector specified directories
http://www.sippo.ch/b2b
B2B Online Directories
- Exhibitor Catalogues

• New-Markets – New Opportunities


B2B Online Directories.
Organic Branch Overview
http://exdima.sippo.ch/World_Herbs_New/

Natural ingredients for food, pharma & cosmetics
http://exdima.sippo.ch/SIPPO_NaturalWorld.html

Fruits and vegetables, oils and herbs and mushrooms in
Macedonia
http://exdima.sippo.ch/MK_Food_2/index.html

Clothing and textile industry in Macedonia

‹http://exdima.sippo.ch/textile_mk.html
Garment and Textile Industry in Serbia
http://www.sippo.ch/internet/osec/en/home/import/publicati
ons/nonfood.-ContentSlot-14500-ItemList-28575-
File.File.pdf/pub_nonfood_rs08.pdf

B2B Online Directories.
Furniture and wood processing in Macedonia NEW UPDATE
‹http://exdima.sippo.ch/MK_Wood/SIPPO_MKWOOD.html›

Wood-based industry in Serbia
‹http://www.pks.co.yu/wed›

Bosnia Wood Processing
‹http://exdima.sippo.ch/Bosnia›

Export directory of region Šumadija and Pomoravlje, Serbia
‹http://exdima.sippo.ch/Serbia/SIPPO_SERBIA.html›

Export directory of Serbia
‹http://exdima.sippo.ch/serbiavaljevo/



Information for the exporters
Exporting Switzerland & Europe
Market Surveys
From Contacts to Contracts

Publications
http://www.sippo.ch/internet/osec/en/home/
import/publications.html


Information services - Publications.
SIPPO General Food
Export Manual Standards
From Contacts to Contracts Agricultural Standards Book
SIPPO Flyer Natural ingredients
Market Overview on Natural Ingredients
Branch Overview on Medicinal Aromatic Plants and Mushrooms
Manual for Sustainable Wild Collection
Collectors Manual and Plant Monographs for Bosnia
Herzegovina
Non-Food Monographes for Mushrooms
Outerwear EU Organic food products
Garment and Textile Industry in Serbia The Organic Market in Europe NEW EDITION
Market Overview on Coffee, Cocoa and Tea
New Markets - New Opportunities Guide for Organic Fruits and Vegetabls from the Tropics
Alpaca and Pima in Peru and Bolivia (New Edition) Training Manual for Organic Agriculture in the Arid and Semiarid
Bead, Brass and Jewellery Industry in Ghana Tropics
Textile Industry in Macedonia Fish and seafood
‹EU Market Access & Eco-Labelling for Fishery and Aquaculture
Products›
Improving aquaculture practices in smallholder shrimp
farming Guide to Traceability within the Fish Industry
Guide to Seafood Hygiene Management
Guide to Packaging Technology
Other agricultural products
Market Overview on Fruits and Vegetables


Information for the exporters
http://www.sippo.ch/internet/osec/en/home/about_us/cug.html
 Fashion Forecast
http://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_fashion
forecast.html
 Jewellery Forecast
http://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_jewfore
cast.html
 Home Textile Forecast
http://www.sippo.ch/internet/osec/en/home/about_us/cug/Home_Texti
les_Forecast.html
 Furniture Trend Book
http://www.sippo.ch/internet/osec/en/home/about_us/cug/furniture_tre
ndbook.html

Matchmaking services.

Match making activities

Direct Business
Buying Missions
Partner search

Trade fairs Selling Missions

Consulting & Training.

Technical assistance, Individual Consulting Sessions

Workshops and Seminars

Export Marketing
Quality Management
Trends & Design
Norms and Standards
Product Development


SIPPO Projects – Food Sector.

 Fresh Fruits and Vegetables

Fruit Logistica fair, Berlin, Germany

Natural Ingredients

Health Ingredients / Food Ingredients fair
Vitafoods fair, Geneva, Switzerland

 Organic Products

Biofach fair, February 2011, Nuremberg, Germany

-Workshops on GlobalGAP; Organic Certification; Manuals, etc.


SIPPO Projects – Garments Sector.
SIPPO Contact Platform
SIPPO is acting as a contact mediator for Swiss- / EU importers and producers from developing
countries and countries in transition. SIPPO is offering to EU importers a service in form of a
sourcing-platform with a large pool of producers from Albania, Macedonia, Serbia, Indonesia and
Vietnam.
SIPPO already introduced the contact platform to the Swiss and EU importers at the GLOBAL
FASHION in 2005 and since 2006 at the CPD fair for garments in Dusseldorf twice a year.
A team of 3 consultants as well as the project management support producers to establish long term
business relations. On demand, SIPPO connect selected producers to interested EU-importers and
provides brochures about the textile- and clothing industry from the promoted countries and hand out
detailed information from all selected companies.

Brochure - New Markets New Opportunities
- To promote selected countries as a production place; promote the textile and garments industry, and
the companies

CPD fair, Dusseldorf, Germany
- SIPPO represents companies from the selected countries

Direct Contacts / Buyer Mission

Fashion & Trend Forecast

SIPPO Projects – Home and Garden Furniture Sector.

SPOGA Garden furniture, Cologne, Germany

IMM furniture fair, Cologne, Germany

SIPPO Projects – Handicrafts.
Ambiente fair, Frankfurt, Germany


SIPPO Projects – Technical Sector.

Software applications

CeBIT fair, Hannover, Germany

Metal Processing, Metal Working

Hannover fair, Hannover, Germany

MIDEST fair, Paris, France

 Timber for Industrial Use

Interzum fair, Cologne, Germany

Swissbau fair, Basel, Switzerland


Impressions.


Contact us.
• a) SIPPO Office in Skopje: • b) Head office in Zurich
Natalija Puntevska Osec, SIPPO Swiss Import
SIPPO Representative Macedonia, Promotion Programme
Albania and Serbia Stampfenbachstrasse 85,
Embassy of Switzerland P.O.Box 2407
Maksim Gorki 19 CH-8021 Zürich
MK-1000 Skopje Tel: +41 44 365 51 51
Tel: +389 (0)2 310 33 50 / +389 (0)2 Fax: + 41 44 365 52 02
310 33 55
Fax: +389 (0)2 310 33 41 Email: sippo@osec.ch
Email: sippo.skopje@sdc.net www.sippo.ch
Our hotline: +41 44 365 53 91


Hvala na pažnji!


SIPPO - Natalija Puntevska

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