No one could deny the role of social media to reach out potential consumers. Take a look at the industry report which has been created based on social media marketing trends in 2014. It has been crafted after an in-depth analysis of how different established brands have reinforced their presence in the industry utilizing the social media platforms. It will also offer you a detailed view about the performance of different social networking sites in 2014 Get to know about the social networking site gaining more impetus for brand promotion in recent time. Hope this visually appealing presentation will delight you. We would love to know your feedback about our presentation. You can also share with us your social media campaign experience in 2014.

1. SOCIAL INTELLIGENCE
REPORT
2014

5. SOCIAL MEDIA PLATFORMS

6. TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014
13
12
12
12
12
12

7. AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry D E C E M B E R 2 0 1 4
9.8
8.2
7.6
7.4
5.5
5.4

9. 18 PERCENT
RISE
YEAR ON YEAR

11. INSTEAD OF RELYING ON FACEBOOK

12. CHINA
2 0 1 3 v s . 2 0 1 4
STRONGEST GROWTH
OF ANY SOCIAL MEDIA
PLATFROM IN THE EAST
OR WEST
We C h a t S i n a We i b o
Yo u k u

13. ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS

15. The drop earlier this year, from 16% of followers engaging with a brand page
post in 2012, to 6% in February 2014 for smaller pages and just 2% for pages
with over 500,000 followers.

16. Average Organic Reach of content Published on
Brand Facebook Pages
Source: http://www.social.ogilvey.com

18. HIGHEST REACH

19. Instagram Engagement 18 times
better than Facebook engagement

20. 1.5%
0.5%
-0.5%
EngagementRate
2M 3M 4M 5M1M
I n M i l l i o n s
COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM

21. Platform Adoption By Brands Year Over Year
2013 vs. 2014

22. Smartphone Penetration, U.S, June 2014
Leading Social Media Apps Among 18-34 Years Old
Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore August 2014

36. www.facebook.com/SBR.Technologies
www.twitter.com/SBRTech
w w w.sb r -tec h n olog ies.com

37. Source
http//blog.vine.com
http//blog.jelly.com
http//blog.pinterest.com
http//newsroom.fb.com
http//staff.tumblr.com
http//blog.linkdin.com
http//youtube-global.blogspot.ca
http//facebook.com/businessnews
http://business.pinterest.com
http://blog.twitter.com
http://blog.snapchat.com
http://googleblog.blogspot.ca
http://blog.foursquare.com
Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore
August 2014
http://www.social.ogilvey.com