SOCIAL INTELLIGENCE
REPORT
2014

SOCIAL MEDIA PLATFORMS

TOP BRAND PRESENCE ON SOCIAL
MEDIA PLATFORMS DECEMBER 2014 13 12 12 12 12 12

AVERAGE BRAND PRESENCE ON SOCIAL
MEDIA PLATFORMS By Industry D E C E M B E R 2 0 1 4 9.8 8.2 7.6 7.4 5.5 5.4

18 PERCENT RISE YEAR ON
YEAR

INSTEAD OF RELYING ON FACEBOOK

CHINA 2 0 1 3
v s . 2 0 1 4 STRONGEST GROWTH OF ANY SOCIAL MEDIA PLATFROM IN THE EAST OR WEST We C h a t S i n a We i b o Yo u k u

ENGAGEMENT RATE BY TOP SOCIAL
MEDIA PLATFORMS

The drop earlier this year,
from 16% of followers engaging with a brand page post in 2012, to 6% in February 2014 for smaller pages and just 2% for pages with over 500,000 followers.

Average Organic Reach of content
Published on Brand Facebook Pages Source: http://www.social.ogilvey.com

HIGHEST REACH

Instagram Engagement 18 times better
than Facebook engagement

1.5% 0.5% -0.5% EngagementRate 2M
3M 4M 5M1M I n M i l l i o n s COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM

Platform Adoption By Brands Year
Over Year 2013 vs. 2014

Smartphone Penetration, U.S, June 2014
Leading Social Media Apps Among 18-34 Years Old Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore August 2014

www.facebook.com/SBR.Technologies www.twitter.com/SBRTech w w w.sb
r -tec h n olog ies.com

Source http//blog.vine.com http//blog.jelly.com http//blog.pinterest.com http//newsroom.fb.com
http//staff.tumblr.com http//blog.linkdin.com http//youtube-global.blogspot.ca http//facebook.com/businessnews http://business.pinterest.com http://blog.twitter.com http://blog.snapchat.com http://googleblog.blogspot.ca http://blog.foursquare.com Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore August 2014 http://www.social.ogilvey.com