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SOCIAL INTELLIGENCE
REPORT
2014
SOCIAL MEDIA PLATFORMS
TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014
13
12
12
12
12
12
AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry D E C E M B E R 2 0 1 4
9.8
8.2
7.6
7.4
5.5
5.4
18 PERCENT
RISE
YEAR ON YEAR
INSTEAD OF RELYING ON FACEBOOK
CHINA
2 0 1 3 v s . 2 0 1 4
STRONGEST GROWTH
OF ANY SOCIAL MEDIA
PLATFROM IN THE EAST
OR WEST
We C h a t S i n a We i b o
Yo u k u
ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS
The drop earlier this year, from 16% of followers engaging with a brand page
post in 2012, to 6% in February 2014 for smaller pages and just 2% for pages
with over 500,000 followers.
Average Organic Reach of content Published on
Brand Facebook Pages
Source: http://www.social.ogilvey.com
HIGHEST REACH
Instagram Engagement 18 times
better than Facebook engagement
1.5%
0.5%
-0.5%
EngagementRate
2M 3M 4M 5M1M
I n M i l l i o n s
COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM
Platform Adoption By Brands Year Over Year
2013 vs. 2014
Smartphone Penetration, U.S, June 2014
Leading Social Media Apps Among 18-34 Years Old
Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore August 2014
www.facebook.com/SBR.Technologies
www.twitter.com/SBRTech
w w w.sb r -tec h n olog ies.com
Source
http//blog.vine.com
http//blog.jelly.com
http//blog.pinterest.com
http//newsroom.fb.com
http//staff.tumblr.com
http//blog.linkdin.com
http//youtube-global.blogspot.ca
http//facebook.com/businessnews
http://business.pinterest.com
http://blog.twitter.com
http://blog.snapchat.com
http://googleblog.blogspot.ca
http://blog.foursquare.com
Source: “Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?” comScore
August 2014
http://www.social.ogilvey.com

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