Social Media Bootcamp for Busy Professionals
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Social networking is playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we create and maintain relationships with friends and peers, and also impacting how businesses interact with prospects and customers. In this webinar presentation, we will guide you through best practices and share enhanced tips for successful 2.0 engagement; you will come away with a clear understanding of how to add social networking to your marketing repertoire with minimal time investment.
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Social Media Bootcamp for Busy Professionals
- 3. Speaker Michelle Spezowka Culcher Connect Media > 12+ years of traditional & online marketing experience > social networking enthusiast > agent for collaboration > strategic & integrated approach > open source philosophy Marketing & Communications Specialist 1 2 3 4 5 6 7 8 9 10 11 12 shelka
- 4. Now What? 2.0 Strategies Approach Build Brand Plan Engage Strategy & Approach – 40% Marketing & Messaging – 40% Technology – 20%
- 7. Web 2.0 = Engagement
- 8. Web 2.0 = Interaction
- 9. Web 2.0 = Interaction
- 10. Web 2.0 = Interaction
- 12. Why You Should Care The conversation will take place with or without you. Fact:
- 19. Web 2.0 = Storytelling
- 20. Web 2.0 = Storytelling
- 21. Web 2.0 = Storytelling
- 24. Push Strategy: Facebook Tools
- 34. Tools - Hootsuite Use if you have a Twitter & Facebook Page and/or more than one Twitter account – and LINK!
- 35. Tools - Hootsuite Time-saving tip: If you have a Twitter & Facebook Page and/or more than one Twitter account – LINK!
- 36. Tools - Hootsuite Add your personal accounts and business accounts into Hootsuite to save time. You can also “schedule” posts on your Facebook fan page using Hootsuite.
- 37. Tools - Hootsuite Using your marketing calendar, you can schedule future tweets and posts in Twitter and Facebook.
Hinweis der Redaktion
- 2.0 Strategies Philosophy & Approach Do's & Don'ts How to Build Your 2.0 Community Brand Platform Communications Plan Execution
- What is Web 2.0?
- Web 2.0 Engagement: levels the playing field with large companies requires you to update regularly blobal space delivering an array of options A good industry example is The Regina Regional Opportunities Commission—they actively engage with their business community and members.
- Facebook fan pages are a good platform for 2.0 engagement between a business and its audience. Members, prospects and customers provide feedback. Web 2.0 interaction becomes an immersive experience where they can engage with a person rather than a faceless corporation. Niagara Economic Development Corporation is a good industry example of best practices.
- LinkedIn provides another good 2.0 platform for engagement and interaction for businesses.
- Here's another industry example of best practices for engagement on Twitter.
- You should care because the conversation will take place with or WITHOUT YOU. 40% of Canadian businesses use social media to win new business Now a necessity Flexible and competitive Positive impact on word-of-mouth, awareness, promotions and referrals Increases loyalty Successful in acquisition of new business Musician Dave Carroll said his guitar was broken while in the airline's custody. He alleged that he and fellow passengers on board a flight plane saw baggage-handling crew throwing guitars on the tarmac in Chicago O'Hare on his flight from Halifax, Nova Scotia to Omaha, Nebraska. He arrived at his destination to discover that his $3,500 Taylor guitar had indeed suffered a broken neck (shown in his video). The YouTube video was posted on July 6. It amassed 150,000 views within one day, prompting United to contact Carroll saying it hoped to right the wrong. The video garnered over half a million hits by July 9, 5 million by mid-August 2009, and 10 million by February 2011.
- If your business is customer-service centric, you might consider allocating communication resources to a Twitter stream dedicated to providing ongoing support. Here is a best practice example of using Twitter for customer service (Samsung).
- Building Fans & Followers is important: Engaging the public not just selling services Power of positive reviews Creating relationships through common experience
- Using Web 2.0 effectively is about storytelling. Share your business success stories and engage with your online community: asking questions and opinions is just as valuable as sharing your business marketing opportunities.
- Here is an industry example of best practices using Facebook. The Central Okanagan Economic Corporation supports entrepreneurs in the region and tells their stories
- The BC Chamber of Commerce is a good example of best practices using Facebook.
- Free and paid online tools
- Free and paid online tools
- Free and paid online tools
- Free and paid online tools
- WestJet does a very good job of telling their business story and sharing travel experiences from their customers. In these screen caps: WestJet was prepared and used social media to communicate during swamp gas explosion at Mexican resort. Provided crucial contact information and updates. Built goodwill among clients.
- Know your field better than everyone else Share your ideas by writing a blog Contribute to a blog Provide education; free articles, webinars, Engage on Facebook and Twitter Publish your accomplishments on LinkedIn Speak in public Make a video or podcast
- All organizations have resource constraints: Use your existing assets Your marketing mix using push and pull Listen, Participate, Monitor