Falcon's Invoice Discounting: Your Path to Prosperity
ADS.pptx
1. Effect of advertising on
consumer preferences
Naveed Younas
Danish Iftikhar
Mehwish khan
Huzaifa Rehman
Samina Khan
2. Consumer
preferences
Set of assumptions
Subjective individual tastes
Advertisement plays
Target consumers
Personal preferences
3. Organizations in both public and
private sectors have learned that
the ability to communicate
effectively and efficiently with
their target audiences is
important to their success.
• Influence
consumers
• Some degree by
advertising
Advertisement
4. Advertisement
Channel
Television, radio, newspapers
and magazines
Measuring the influence of
advertisement
Create any positive change
Celebrities as endorsers
Use common people
Modify their actions on
future occasions
5. Stages of consumer
buying process
a
problem
informatio
nal search
Evaluation of
alternatives
Make a
decision
Post purchase
evaluation
8. Consumer’s choice
Role of advertising in
consumer preferences
Product’s special
features
Aspects to differentiate
Based on a comparison
Apple vs Nokia
9. • Advertising special
offers, discounts, gifts
etc.
• Sales of different brands
Purchase Quantity
Frequency of purchase
o How often you used to buy
a product in a certain
period of time
o Ice-cream, soft-drinks.
10. Reminder to buy goods &
services, especially seasonal
products.
• New arrivals on brands,
wedding season, Oil and
Basmati ghee commercials
Timing of purchase
Lifestyles
Ads influence lifestyles related
to clothing, eating, social
networking etc.
Maria-B & Outfitters for
clothing, Nestle or National
for food/eating,
11. Develop Attitudes
Creative and convincing messages
encourage people to use new
products.
Axe uses exciting ads to convince
teenagers to buy deodorants
Shan: #Zarra zarra khalis (salt)
GulAhmed summer lawn: # Mein
Perfect Hoon (2017)
13. Ux Preferences
It is the personal, internal
experience customers go through
when using a product's interface.
An e-commerce website.
Communication Preference
The preferred means of
providing and/or receiving
information.
Face-to-face communication,
telephone conversation,
electronic bulletin board, radio,
newspaper, television, etc.
14. Repeat purchase
preference
A repeat purchase
is an indicator of a
degree of
customer loyalty
to a brand.
Sensory Preferences
A “sensory preference”
is when a child either
dislikes or craves a
specific sensation.
Sounds, smells, tastes,
sights, textures, or
movements.
Service Preference
Service preference
refers to the
preference perceived
by customers when
they experienced a
selection process.
15. Values-based preferences
Reflect the individual's
general motivational
goals.
Customer experience
preferences
Expectations, likes, dislikes,
motivations
A customer needs shoes and they'd
prefer a particular style, brand and
color etc.