This document defines key vocabulary terms related to marketing promotions, including promotion, product promotion, institutional promotion, advertising, direct marketing, sales promotions, public relations, news release, publicity, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of each term and what they refer to regarding attracting customers and stimulating purchasing and sales.
8. Sales promotions
All marketing activities others than
personal selling advertising and public
relations that are used to stimulate
purchasing and sales.