The document discusses the economic impact of arts and cultural enterprises on local economies. It provides examples from studies that found arts and cultural industries generated over $1 billion in revenues and employed over 12,000 workers in Santa Fe County, representing a significant portion of the local economy. Cultural enterprises help diversify local economies and bring in outside money. Museums are highlighted as examples of cultural enterprises that can catalyze economic development through activities like shops, licensing programs, and special events.

1. The Economic Impact of Arts and Cultural Enterprises on Local Economies And the Role of the Cultural Entrepreneur Presented by Thomas H. Aageson Executive Director Museum of New Mexico Foundation Mountain – Plains Museums Association Taos, New Mexico September 20, 2006

7. Santa Fe’s Arts and Cultural Industries Employed 12,567 workers representing 17.5% of total employment in Santa Fe County and paid $231.5 million in wages and salaries BBER Study, Executive Summary Georgia O’Keeffe Museum, Santa Fe

8. Santa Fe’s cultural activities are funded principally with revenues that originate outside the county, expanding the economy. Of the total $1 billion generated, 78%, or $814 million, were drawn from areas outside of Santa Fe County. BBER Study, Executive Summary Museum of Indian Arts and Culture (Milner Plaza), Santa Fe

9. “ the funds that the A&CIs inject into the economy create new jobs and new sources of income on a net basis.” “ By BBER estimates, the $814 million that the A&CIs and cultural tourism bring into Santa Fe may account for as much as 39% of the total inflow of money (new capital) into the local economy…” BBER Study, Executive Summary Laboratory of Anthropology (Milner Plaza)

10. “ Santa Fe’s A&CIs and related cultural tourism contribute substantially to public finances in New Mexico. Activities related to Santa Fe’s AC&Is produce An estimated $22.6 million in taxes and other Revenues to the City of Santa Fe--about five dollars For every dollar that the city spends on the arts and culture”. Taxes and Revenues generated an amount close to 20% of the city’s total income State taxes and revenues generated by Santa Fe’s AC&Is account for …“some 40% more than State budgets in support of the arts and cultural activities in Santa Fe”. BBER Study, Executive Summary

11. “ Santa Fe’s Arts & Cultural Industries rank among the top contributors to economic development in New Mexico” BBER Study, Executive Summary New Mexico History Museum (opening 2008)

12. Challenges The study found challenges in Santa Fe “ Economic and demographic changes have created a crisis of affordability that threatens the conditions for the success of Santa Fe’s creative economy.” “ Evidence suggests a growing disconnect between the creative and commercial aspects of Santa Fe’s art industry.” “ To date, Santa Fe has failed to establish A&CIs in new media and emerging industries and markets.” “ Santa Fe has lost nearly one-third of its share of the national tourism market since the mid-1990’s.” BBER Study, Executive Summary

13. Opportunities Opportunities were found in the qualitative study “ All sectors of the community express pride in Santa Fe’s tradition in the arts and emphasize the importance of the region’s cultural heritage and diversity to the future and development of the community.” “ Other communities appear to have successfully confronted challenges similar to in Santa Fe and successfully rejuvenated their arts and cultural-based economies.” BBER Study, Executive Summary Santa Fe Opera

14. Strategies for Rejuvenating Santa Fe’s Art and Culture-based Economy “ Embrace and invest in the diversity and creativity of the community.” “ Santa Fe should strengthen its regional connections.” “ Santa Fe should utilize its prestige, “brand” identity and cultural resources to redefine itself within a national and global context.” BBER Study, Executive Summary Museum of International Folk Art, Santa Fe Santa Fe International Folk Art Market

17. Cultural Enterprises Cultural enterprises are commercial ventures that connect creators and artists to markets and consumers. They create, produce and market cultural goods and services, generating economic, cultural and social opportunities for creators while adding cultural value for consumers. Cultural enterprises, both nonprofit and profit, adopt a business approach to their activity and deploy financial and cultural capital (creativity, talent, cultural traditions, knowledge and intellectual property) in a strategic fashion. Cultural enterprises are diverse in nature and size. They range from micro and SME to large firms. Cultural enterprises operate in the following fields: performing arts, museums, music, literature, publishing, film, photography, folk art, design, architecture, education, cultural and creative tourism, new multimedia, etc. They include, for example, publishing houses, production companies, photo agencies, markets, galleries or museum enterprises.

18. Cultural Entrepreneurs Cultural Entrepreneurs are cultural change agents and resourceful visionaries who generate revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprises that enhance livelihoods and create cultural value for both creative producers and consumers of cultural services and products. SITE Santa Fe Photo: Herbert Lotz

23. Financing Strategies Yes YES SOMETIMES MAYBE YES Personal/Family NO YES YES YES YES Debt YES YES YES YES NO Passive Income YES YES YES SOMETIMES YES Special Events YES YES SELDOM NO YES Government Support YES NO SELDOM NO YES Sponsorship Yes YES YES YES YES Membership YES YES YES YES YES Private Support YES YES SELDOM NO YES Income Grants YES YES YES YES NO Enterprise Does it Generate Operating Funds? Does it Generate Capital Funds? Is It Renewable? Long Term Income Strategy? Short Term Income Strategy?

26. Museum Cultural Enterprises The Ubiquitous Museum Shop… Generates Profits and is a Catalyst for Economic Development

27. Barbara and Joseph Cerno Acoma Pueblo www.newmexicocreates.org www.worldfolkart.org www.shopmuseum.com

28. Mystic Maritime Gallery Mystic Maritime Graphics Ranger Giclee, printed on canvas 22 x 43

29. Licensing Programs Reproductions and Adaptations WILLIAMSBURG The WILLIAMSBURG products program is one of the oldest and largest museum-licensing programs in the world. All WILLIAMSBURG products are reproduced from, or inspired by the Colonial Williamsburg Foundation's world-renowned collections of 18th and 19th-century antiques. The first catalog was printed and mailed in 1937 to maintain contact with visitors to Colonial Williamsburg and its new Craft House store. Today, the Williamsburg Catalog is mailed to nearly three million consumers each year. Over 60 designated WILLIAMSBURG Shops, independently owned and operated, can be found outside of Colonial Williamsburg and throughout the country. Governor's Palace Flatware Chest Adapted from an 18th-century English gentleman's tool chest-on-stand

30. Museum of New Mexico Foundation The Museum of New Mexico Foundation’s licensing program was established in 1998 to generate essential revenues to help support acquisitions, exhibition development, and educational outreach programs at the Museum of New Mexico. Spanish Diamond Buffet by The Romweber Co. Adapted from a Spanish traveling desk, a vargueño , in the collections at the Museum of International Folk Art, Santa Fe. Arrow Pot Design by Nambé The pot that inspired this piece comes from Acoma Pueblo, ca. 1900 and is part of the collections of the Museum of Indian Arts & Culture, Museum of New Mexico, Santa Fe.

31. Mystic Seaport Lantern Light Tours

32. Mystic Seaport Clambakes

33. Smithsonian Folkways Recordings is the nonprofit record label of the Smithsonian Institution, the national museum of the United States. Folkways Records & Service Co. was founded in 1948 in New York City by Moses Asch and Marian Distler. All of Folkways 2,168 titles remain "in print" forever--a condition that Smithsonian Folkways continues to honor through its custom order service.

34. At the turn of the Century the Sicangu people were given the ingredients to make bread. In their creative nature, the women developed a fry bread recipe from those ingredients. These recipes became closely guarded secrets passed from one generation to the next. Lisa Little Chief was given this recipe by her Great-Grandmother to share with future generations. The tradition of the Little Chief Family recipe continues. Little Chief Fry Bread Mix is made with top quality ingredients, ensuring the best products we can provide.

35. © Thomas H. Aageson Executive Director Museum of New Mexico Foundation Post Office Box 2065 Santa Fe, New Mexico 87504-2065 505. 982. 6366 [email_address]