Many companies struggle to benefit from similarities between the products they sell. The challenge is to find these commonalities that can be shared between product, while the product value for different customers is not (too much) compromised. We'll discuss a method for understanding the playing field both in marketing and technology, and we'll discuss a process to quickly explore this playing field by workshops and fast iteration overviews and considerations.

1. Exploring Product Line Opportunities Prof Gerrit Muller Buskerud University College e-mail: gerrit.muller@embeddedsystems.nl www.gaudisite.nl

2. Figure Of Contents TM

3. The “CAFCR” model

4. CAFCR can be applied recursively

5. CAFCR+ model; Life Cycle View

6. Product Line Considerations

7. Multiple Markets

8. Complementing Systems for Same Market

9. Scope Analysis

10. Roadmapping: Impact of Future

11. Criteria and Forces for Synergy

12. Possible Levels of Sharing

13. Analysis Method

14. Approach to Platform Business Analysis

15. Explore Markets, Customers, Products and Technologies

16. Study one Customer and Product

17. Work Flow Analysis for Different Customers/Applications

18. Make Map of Customers and Market Segments

19. Identify Product Features and Technology Components

20. Mapping From Markets to Components

21. Example Criteria for Determining Value

22. Determine Value of Features

23. Example Platform Scoping

24. Workshop Approach

25. Foundation must be in order

26. Jojo over Views

27. Iterations During MA Course

28. Product Lines in Practice

29. Experiences with reuse, from counterproductive to effective

30. Successful examples of reuse

31. Limits of successful reuse

32. Summary