Investment Opportunity Pitch Deck for Ethnobotanica, a licensed California Cannabis cultivation, manufacturing, and distribution. Prop 64 Compliant Cannabis company with over 10 years in operation. keywords: 420, 215, PotDeli, Pot Deli, SLO, dispensary, marijuana, cannabis, san luis obispo, monterey, central coast

1. Ethnobotanica
Series A/B

2. Ethnobotanica, aka PotDeli
Originally Founded 2009 as a vertically integrated Cannabis
business with the purpose of serving medical marijuana patients
on the central coast.
Ethnobotanica grew to be the largest delivery service in Monterey
and San Luis Obispo. Peak revenue was 3.2 million dollars in 2017
Over the years, we have evolved with the mission to become
California’s first organic Cannabis supply chain

3. Awards
2013, 2014, 2015 2013, 2014, 2018

4. The Problem
Ethnobotanica was profitable prior to 2018. Due to regulatory changes,
Ethnobotanica suffered several losses which led to a significant decline in
revenue, including:
- Loss of Outdoor Cultivation facility in San Benito County due to zoning
issues
- Loss of appx 1500 ft2 of cultivation flowering space in unlicensed facilities
- Closure of delivery service due to inadequate capital to meet regulatory
and inventory requirements to stay competitive vs dispensaries

5. Solution: Organic Focused Expansion
• Expansion from 2,250 ft2 to 5,400 ft2 of Flowering space
• Increase Cultivation efficiencies
• Building/Fire Code Compliance
• Cannabis Regulatory Compliance
• 100% Self Distribution
• Begin to Brand 3rd party products
• Sales and Marketing (Brand Recognition)

6. Facility Information
• 2 – Dedicated 200 amp, 277/480v + shared 120/208 panel
• Major electrical upgrade in planning phase (est. completion 2020)
• +- 12,800ft2 Total
• +- 2500 ft2 Licensed Warehouse Manufacturing Area
• +- 7500 ft2 Warehouse/Cultivation Area
• +- 2800 ft2 Office Space (Split Cultivation & Distribution License)

7. Market Opportunity
• There is currently NO organic
distribution chain in California’s
legal Cannabis network
Yet…

8. Market Comparisons
Organic Products are 5.3% of total food sales in the US
American Spirit alone holds 3.2 % of cigarette Market
Organic Food sales increased 6.2% y/y, compared to 1.1% for
conventional foods.

9. Data backed, Current and Projected Yields
42
32
60
56
0
10
20
30
40
50
60
70
Current Grams / FT2
Average Cultivator
Maximum Potential
EB: Current (inc bad rooms)
EB: Current High/Projected
0
1000
2000
3000
4000
5000
6000
Annual Yields (lbs)
Current
Projected
Source: “Measuring Yield”, CBT, Oct 6, 2016

10. Long Term Goals
• National/International Expansion of IP and Operations
• 25% of Organic Market (1.25% of total Cannabis Market)
• 400% Annual Growth Rate Over Initial 5 Years

11. 5 Year Revenue and Profits
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
2020 2021 2022 2023 2024
Revenue Profit

12. Financial Needs and Use of Funds
• Debt consolidation: $250,000
• Construction: $400,000
• Lighting: $100,000
• Operations: $400,000
• Marketing: $350,000
Total: 1.5 Million

13. 14 Month R.O.I
(from date of project completion)
-2,000,000
-1,500,000
-1,000,000
-500,000
0
500,000
1,000,000
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14
Revenue Net Income Income Accrual ROI

14. Related Opportunities & Licenses
• Ethnobotanica is 1 of 3 Companies in Final Round for 1 of 2
Dispensaries in Morro Bay, CA
• Expanded Use of Distribution License.
• Type 6/7 Manufacturing License
• County Approval for Retail, Non-Storefront License

15. Contact
Ryan Booker - 805.550.6687 - Ryan.B@PotDeli.org