I’m a communications professional with over 3 years’ experience in the marketing and communications sectors. During this time, I have worked for both FMCG & corporate clients as well as in-house. My role is to help businesses connect with targeted groups, ensuring they use the most effective channels. Some of the communication methods I use regularly include traditional and social media, email marketing, video, blogs and internal newsletters; I have also organised small-scale community events. Here is an overview of the projects I have worked on so far.

1. RUTH CURTIS
PORTFOLIO

2. EXPERIENCE
I’m a communications professional with over 3 years’ experience in the marketing and
communications sectors working for both FMCG & corporate clients as well as in-house.
This portfolio gives a brief overview of some of the accounts and projects I have worked on so far.
My areas of expertise include, but are not exclusive to:
• Social media strategy
• Content creation
• Media relations
• Campaign development
• Research and data analysis

3. SOCIAL
MEDIA
STRATEGY

4. COMMUNITY
MANAGEMENT

5. GOOD ENERGY
Activity: Social media community management for
Good Energy
Responsibilities: Daily management of Twitter,
Facebook, LinkedIn and YouTube. Posting and
responding to all non-operational online engagement
across Good Energy social channels.
Results: From August 2016 – May 2017
@goodenergy’s community of Twitter followers
increased by 1441 or 4%.
In the same time period Good Energy’s Facebook
following increased by 2,360 or 10% and LinkedIn
followers increased by 1,270 or 19%.

6. RESEARCH MEDIA
Activity: Social media community management for Research Media.
Responsibilities: Daily management of Twitter, Facebook, LinkedIn and G+. Posting, responding to online
engagement and community building.
Results: From Oct 2015 – May 2016 @ResearchMedia’s community of Twitter followers increased by 532.
From July 2015 – May 2016 the RM Facebook community has grew by 58 and in the same period the RM
LinkedIn community grew by 232.

7. GREENHOUSE PR
Activity: Social media community management for Greenhouse PR.
Responsibilities: Daily management of Twitter. Posting, responding to online engagement,
community building and analysis using SocialBro software.
Results: From March– June 2015 @Greenhouse_PR’s community of Twitter followers
increased by 583.

8. MASON ZIMBLER
Activity: Social media community
management for Mason Zimbler
Responsibilities: Daily management of
Twitter, Facebook, LinkedIn and Google+.
Responses to online engagement across
MZ social channels.
Results: From January – August 2014
@masonzimbler’s community of Twitter
followers increased by 360 or 19%.*
+19%

9. ORGANIX
Activity: Social media community management for Organix.
Responsibilities: Shared daily management of Twitter channel. Posting on Twitter, engaging and
responding to customer queries and complaints across all channels. Promotion of the Weaning &
Development Campaigns and corresponding collateral.
Results: In May 2015 @Organix’s community of Twitter followers increased by 266.

10. INFACARE
Activity: Social media community management for
InfaCare on Facebook and Twitter.
Responsibilities: Daily management of Facebook and
Twitter. Posting and responding to online engagement,
boosting and monitoring Facebook ads. Pushing the
siblings message to encourage awareness and
engagement with the InfaCare brand and to remind
adults of their bath time experiences with siblings when
they were younger.
Results: Facebook likes increased from 4,556 to 5,419 –
an increase of 863. Competitions were popular– typically
receiving 180+ entries and 165+ likes.

11. ANANNE
Activity: Creating a buzz around Ananne – an
organic skincare brand previously only known in
Europe.
Responsibilities: Using Websta software to reach
out to potential customers and to boost brand
awareness.
Results: Increased brand awareness and increased
following on their Instagram page.

12. OPENTEXT
Campaign: OpenText UK Community Management
Responsibilities: Daily management of three separate
Twitter accounts for OpenText. Influencer identification
and reporting using Salesforce’s social listening
platform Radian 6.
Results: Between 1st July and 28th Aug 2014
@OpenTextCEM increased followers by 58% and
@OpenTextECM increased followers by 67%.

13. AVANADE
Campaign: Avanade UK Social Listening and Support
Responsibilities: Social listening to indentify key
topics and influencers. Daily management of five
separate Twitter accounts for Avanade
Results: Created profiles for key accounts and
promoted positive growth and interaction with
individuals and Avanade brand.
Example content calendar

14. SOCIAL
LISTENING &
SUPPORT

15. VMWARE
Activity: VMWare Social Listening and Content Management
System Support
Responsibilities: Daily social and online listening to identify
appropriate content for VMWare partners and employees.
Creating social posts for them to distribute via their own social
channels, communicated through a Content Management
System (CMS).
Results: Nov – Dec 2014: 1,498 Twitter shares with a total of
1,002,211 impressions and 597 LinkedIn shares. Dec shares
were up 294% and 27% retrospectively from Nov figures.

16. IBM
Campaign: Social listening and audit for IBM key
target accounts
Responsibilities: Using Radian 6 and Sprinklr,
listened to conversations about five target
accounts to ascertain business priorities and
technology needs.
Results: Reports that were used as basis for
input of bespoke in-house social listening
machine.

17. MICROSOFT
Campaign: Social selling for Microsoft Business
Reimagined
Responsibilities: Identified buying signals and
sales opportunities through social listening
(Radian 6).
Results: Produced selling briefs for Microsoft
inside sales team. Daily lead generation with a
proven ROI.

18. IFS
Activity: IFS Social Listening and Support
Responsibilities: Weekly social and online listening to
identify cloud Enterprise Resource Planning (ERP) news
stories, top hashtags and usernames and shareable
content for the client.
Results: The client had an improved understanding of
the worldwide cloud ERP market.

19. NETAPP SHAREABLE ASSETS
Activity: Content audit of all NetApp’s assets
Responsibilities: Segmentation of assets by industry sector,
product sector and stage of the buyer’s journey. Suggested
copy was produced for LinkedIn and Twitter posts to make
assets more shareable.
Results: A PowerPoint presentation and Excel document
were supplied to the client. These documents were used to
develop a Sales Enablement Guide that provided the client
with instructions on how to use this content audit in
conjunction with NetApp’s CMS system.

20. NETAPP GUIDE
Activity: Creation of a Sales Enablement Guide for
NetApp partners outlining how to use NetApp’s custom
CMS system to publish posts.
Responsibilities: Ownership of project. Creation of the
guide, this explained the basics of how to communicate
on different social channels, how to use the content
audit to maximise targeting and how to use the CMS
system.
Results: Infographic supplied to the client and
distributed for partners’ use.

21. GENESYS
Activity: Creation of a social audit to evaluate
competitors use of social media
Responsibilities: Identified 7 key competitors and
analysed how they used social media channels to
drive cloud services sales. UK-based media
advertisements were also identified.
Results: Genesys used this information to decide
how to use their media budget and where to
advertise in the next financial year.

22. CONTENT
CREATION

23. ONLINE
CONTENT

24. VIDEO PRODUCTION
Activity: Project managed, filmed and edited 2 short videos for Good Energy.
‘Donating a ‘buck, buck, buck’ to local communities’ was made to raise awareness of Good Energy’s wind and solar farm funds
as well as educate the local community about the type of project that could possibly receive funding.
‘The Making of Brynwhilach Solar Farm’ was made to educate the general public and internal staff about the work that goes
into the making of a solar farm.
Results: Increased awareness of Good Energy and its business activities. Both films were received well in the non-customer
enews, on social media and with internal staff. The average site user spent 17 minutes on the blog with the Brynwhilach video
embedded.
Donating a ‘buck, buck, buck’ to local communities The Making of Brynwhilach Solar Farm

25. GOOD ENERGY BLOGS & EDITORIAL
Activity: Wrote and published 9 blogs (one of which was ghost written) for Good Energy around several topics - Good Energy’s
generation sites and community funds, eco-friendly foods, wildlife and B2B business customers.
I also wrote an editorial to feature in a food-focused trade publication as well as online profiles for Executive staff to sit on
third party websites.
Results: Increased awareness of Good Energy’s work with the communities living close to its wind and solar farms. The blogs
collectively have been viewed over 1300 times, with an average time on page of over 1:10 for each piece
(as of May 2017).

26. GREENHOUSE PR BLOGS
Activity: Wrote several blog posts on environmental issues, Bristol’s Big Green Week and “Greenhouse pioneers” - a Q&A
style blog piece which talks about the work of an individual or organisation and celebrates what they are trying to do in
their work or in their life in the sustainability space.
Results: Published several informative pieces that helped raise the profile of Greenhouse PR with targeted groups e.g.
visitors to Big Green Week. Pieces include, but are not exclusive to: Big Green Week – Kit Beazley – Triodos Bank, Big
Green Week – Green Poems for a Blue Planet, Retailers Must Now Act In The Global Food Waste Revolution and many
more Pioneer blogs.

27. MASON ZIMBLER BLOG
Activity: Wrote a blog piece that discussed how core psychological principle can relate to
marketing practice. Piece published to website and promoted across social channels.
Results: The piece helped position Mason Zimbler as a thought leader in the marketing sphere.

28. INTERNATIONAL INNOVATION COLLATERAL
Activity: Production of design briefs and overseeing production of collateral to support themed content
promotion weeks on International Innovation.
Collateral produced: Microsites, online ads, newsletter banner ads, social media cover photos and a website
takeover image for each themed week.

29. MASON ZIMBLER COLLATERAL
Activity: Creation of marketing collateral for Mason
Zimbler, including case studies and brochures, examples:
- Samsung #Smartmove case study
- Mind the Gaps (blog and collateral used at events)

30. COMMUNITY
ENGAGEMENT
& OUTREACH

31. INTERNATIONAL INNOVATION
NEWSLETTER
Activity: Production of a weekly newsletter sent out
to more than 90,000 subscribers using Salesforce
Marketing Cloud software. I coordinate several
departments to get content ready so I can build and
send the newsletter. I also conduct A/B testing to
increase engagement and reduce unsubscribes –
time of send and subject line have been tested.
Results: The average open rate is 15% - higher than
the industry average of 12%. The engagement rate
increased from 12% in 2015 to 14% in 2016. The
average unsubscribes decreased from 161 in 2015 to
107.1 in 2016.

32. GREENHOUSE PR NEWSLETTER
Activity: Production of a daily newsletter sent out to more than 450 subscribers using MailChimp software.
Results: Subscribers increased from 405 to 479 in the 3 month period I produced the newsletter. The open
rate was 30-40% - much higher than the industry average of 12%.

33. INTERNAL COMMUNICATIONS
Activity: Creation and distribution of weekly staff e-newsletter. This is an internal staff update that provides
information about – key business activities/changes, new customer offerings, staff events and employee
benefits as well as industry news.
On top of this, co-ordinating several internal events including ‘lunch and learns’, visits from industry experts
and events supporting national days e.g. International Women's Day.
Results: Good Energy measure staff engagement through a Gallup12 engagement score. In 2015 the score
was 77.7%, at the time of my departure from Good Energy (May 2017), the score was up to 82.5%.

34. AWARD SUBMISSIONS
Activity: Wrote and submitted 5 awards submissions to
various award bodies including – Wiltshire Business Awards,
Chippenham Business Awards, Regen South West, PRmoment
Awards and Utility Week Stars Awards.
Results: All 5 awards submissions were shortlisted.
The Regen SW submission for ‘Best Business Innovation’ was
highly commended and there were 2 award wins –
- Environmental Business of the Year – Chippenham Business
Awards
- Customer and Staff Care Award (Large Business) – Wiltshire
Business Awards

35. REPORTING

36. CORPORATE REPORTING
Activity: Wrote and produced business-essential corporate reports
for Good Energy –
- Social Stock Exchange (SSX) Impact Report Year 4
A requirement for continued membership of SSX. Demonstrating
the business’s dedication to social and environmental change
through core activities.
- Treating Customers Fairly Report 2016
The energy industry regulator Ofgem set out Standards of Conduct
to ensure all energy suppliers were treating their customers fairly.
Part of that requirement is for every supplier to publish an annual
statement to show how they’re meeting the standards.
Results: Both reports completed, designed and submitted on time.
SSX Impact Report was named ‘Best in Class’ by the SSX panel.

37. COMPETITOR ANALYSES
Activity: I researched and identified key competitors for both Research Media and International Innovation. I
then evaluated: language and tone used, content, technical information i.e. domain authority, website age,
number of broken links, services offered, existing clients and their social media presence.
Results: Analyses are carried out every six months and are used to inform how Research Media and International
Innovation could improve their respective sites.

38. CLIENT FEEDBACK
Activity: I redesigned the International Innovation
client feedback survey. I distribute the survey to all
clients and report weekly on the results.
I report any unhappy clients or anyone interested in
hearing about additional creative services to the
relevant Account Manager. I also request
testimonials from any especially pleased clients.
Results: 99.3% client satisfaction rate.

39. MEDIA
RELATIONS

40. GOOD ENERGY
Activity: Wrote and placed press releases around the topics of – Good Energy’s generation sites, community fund
expenditure, general company activity and corporate award wins, with relevant regional media.
Press around Good Energy’s community funds involved liaising with the community groups that received funding from
Good Energy’s wind and solar farm funds to produce positive media stories. Executive quotes were also placed on an ad-
hoc basis.
Results: Over 9 months I placed 7 press releases and several Executive quotes resulting in increased positive media
coverage of Good Energy. The media pieces accumulated a total audience of 360,898 with a total AVE of £41,850.

41. BIG60MILLION & COWHEELS
Activity: Creation of Gorkana media lists for various clients. Journalists, at both national
and regional level, were found using the platform and exported into an easily accessible
Excel format. These contacts were used for selling in press stories to the media.

42. ORGANIX
Activity: For Organix, I produced monthly cuttings books to track media coverage,
where it has appeared, when it appeared and the reach of the piece.

43. ORGANIX
Activity: For Organix, I also created an
Excel ‘Evaluation Tracker’ which
tracks each piece of coverage against
several target KPIs.
Data can be easily extracted from the
Excel doc for easy reporting.
Weaning Campaign
Print
features Online Blogs
Expert
Q&A
Regional
s TOTAL
Target 2 24 6 2 0 34
Achieved 4 20 6 4 0 31
Development
Campaign Print Online Blogs
Expert
Q&A Regionals Total
Target 0 12 6 0 0 18
Achieved 3 7 10 0 0 20
Goodies Chunky Fruit
Bars Print Online Blogs
Expert
Q&A Regionals Total
Target 2 6 6 0 0 14
Achieved 7 6 12 0 0 29
Breakfast Club Print Online Blog
Expert
Q&A Regionals Total
Achieved 0 6 2 0 0 8
Reminder Foods Print Online Blogs
Expert
Q&A Regionals Total
Target 10 30 30 0 0 70
Achieved 6 26 31 0 0 66
Recipes Print Online Blogs
Expert
Q&A Regionals Total
Target 0 20 20 0 0 40
Achieved 0 15 4 0 0 26
Q&As Print Online Blogs
Expert
Q&A Regionals Total
Target 0 10 0 0 0 10
Achieved 1 2 0 0 0 3
Competitions Print Online Blogs
Expert
Q&A Regionals Total
Target 0 10 30 0 0 40

44. CAMPAIGN
DEVELOPMENT

45. CONSTRUCTION
COMMUNICATIONS

46. GOOD ENERGY CONSTRUCTION
Campaign: Construction of Brynwhilach Farm Solar Park
Activity: Community engagement around the construction of Brynwhilach Farm Solar Farm near
Swansea.
My role: Engagement with the local community to inform them of the construction plans.
Created and carried out a community engagement plan that involved –
- Informing ward and local community council of plans
- Attending Llangyfelach Community Council meeting to inform them of the construction
schedule and give a chance for Q&A
- Letter dropping to residents living locally to the site (distribution by hand)
- Creation of notice for parish website and notice boards
- Providing regular construction updates
- Producing a short film on the construction process to be shared with stakeholders
Results: Continued positive relationship and communications with the local community –
residents, parish councillors and ward councillors.

47. GOOD ENERGY CONSTRUCTION
Campaign: Construction of Newton Downs Solar Park
Activity: Community engagement around the construction of Newton Downs Solar
Farm near Newton Ferrers in Devon.
My role: Engagement with the local community to inform them of the construction
schedule. Created and carried out a community engagement plan that involved –
- Informing ward and local parish council of plans
- Attending Newton and Noss Parish Council meeting to inform them of the
construction schedule and give a chance for Q&A
- Letter dropping to residents living locally to the site (distribution by hand)
- Creation of notice for parish website and notice boards
- Providing regular construction updates
Results: Continued positive relationship and communications with the local
community – residents, parish councillors and ward councillors.

48. COMMUNITY
ENGAGEMENT
& OUTREACH

49. GOOD ENERGY COMMUNITY EVENT
Campaign: Delabole wind farm’s 25th anniversary celebration
Activity: Community engagement around the 25th anniversary. This included:
- Presenting a gift bag containing some local cheese, charcuterie and birthday card to
every home in Delabole as a thank you for hosting the wind farm
- Birthday tea with cake, a presentation, photo call and media interviews
My role: Ordering gift bag contents and arranging payment for the ‘birthday tea’ facilities.
Inviting key community stakeholders (including community benefit fund beneficiaries) to
the birthday tea. As part of a small team, hand delivered bespoke Delabole 25th
presentation bags to over 700 households in the village. Ghost writing a blog about the
key milestone.
Results: Over 30 local stakeholders attended the ‘birthday tea’. Lots of positive feedback
on the gift bags from local residents – face to face and via social media. The blog was
viewed 230 times, with the average user spending over 2 minutes on the page (as of May
2017).

50. INTERNATIONAL INNOVATION
Campaign: How are we doing? – International Innovation
Readership Survey
Activity: We created a survey based on client feedback
and ideas to generate more interest in the website.
My role: I organised the production of the campaign
imagery. I then created, wrote and sent the email
campaign out to International Innovation subscribers
linking to the survey.
Results: The survey received high engagement and the
results were used to identify key user personas & inform
the website content strategy.

51. Campaign: Research Media – Bring your PhD research to the surface
Activity: We created a campaign landing page detailing our tailored
suite of services for PhD students offering a 15% discount on our
range of products.
My role: I created, wrote and sent a campaign email to university
press/communications contacts linking to the landing page. I also
shared the campaign landing page across our social media channels.
Results: The winner received 15% discount on our services and we
generated greater awareness of Research Media in university press
departments.
INTERNATIONAL INNOVATION

52. MASON ZIMBLER
Campaign: Mason Zimbler’s Quantitative Creative campaign
Activity: Campaign to prospects highlighting the importance
and measurability of creative.
My role: Sourced stats and information for whitepaper,
compiled initial whitepaper structure, project managed
creation of online survey.

53. MICROSOFT
Campaign: Business Reimagined thought
leadership campaign
Activity: Created personas that represented
traditional business pain points.
My role: I created a case study for
marketing award submission.

54. AFFILIATE SCHEME
Campaign: Community Benefit Fund beneficiaries involvement with
the affiliate scheme
Activity: Engagement with Community Benefit Fund beneficiaries to
alert them to the affiliate scheme and gauge their interest.
My role: Creation of materials to send to all suitable beneficiaries
alerting them to the scheme. This included a letter and simple
instruction document to advise them how to get set up with the
online affiliate system.
Results: Increased awareness of Good Energy’s affiliate scheme
amongst community beneficiaries.

55. INTERNATIONAL INNOVATION
Campaign: International Innovation media partnerships
Activity: Setting up media partnerships with relevant organisations in order to raise the profile of International
Innovation with target audiences.
My role: Successfully coordinated and managed media partnerships formed between International Innovation and 9
organisations. Also negotiated a £500 paid opportunity with the International School on Research Impact Assessment
to include a dedicated section on the event in our newsletter.

56. CAMPAIGN
RESEARCH

57. GENESYS
Campaign: Reconnecting the Customer Experience
Activity: Created an infographic as part of an integrated
campaign targeted at EMEA contact centre decision makers.
My role: Research and information collation to form the
core detail of the infographic.

58. SAGE
Campaign: SMB Persona Research
Activity: Conducted social listening, competitor
audits, focus groups, in-depth telephone interviews
and online surveys to determine buyer personas in
SMB.
My role: Data analysis, interpretation and persona
output documents.

59. THANKS