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Shouting loudly in English
The Japanese alternative




Pernille Rudlin, Director, External Relations
Fujitsu Global Business Group
April 30 2012


                                0               Copyright 2012 FUJITSU
One of the world’s biggest

The Japanese global ICT company –
The world's third-largest IT services
provider and No.1 in Japan.*

Committed to deliver
local service globally.

A rich history – over 75 years
of shaping tomorrow with you.




*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31
March 2011 GJ12065


                                                           1                             Copyright 2012 FUJITSU
Not an American IT company




                     2
B2B IT industry social media environment




                       3
Employees & B2B social media



                  Amplify

                 Translate

                   Filter



                     4
Corporate HQ function



                Enablement

                Governance

                Origination



                        5
Origination – powerful unified messages




                                          Copyright 2012 FUJITSU
                          6
Translation




              7   Copyright 2011 FUJITSU
The Japanese alternative



           ă‚œăƒŒă‚·ăƒŁăƒ«ăƒĄăƒ‡ă‚Łă‚ą
               vs
              SNS




                       8
9

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Shouting Loudly in English - a Japanese Alternative

  • 1. Shouting loudly in English The Japanese alternative Pernille Rudlin, Director, External Relations Fujitsu Global Business Group April 30 2012 0 Copyright 2012 FUJITSU
  • 2. One of the world’s biggest The Japanese global ICT company – The world's third-largest IT services provider and No.1 in Japan.* Committed to deliver local service globally. A rich history – over 75 years of shaping tomorrow with you. *2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31 March 2011 GJ12065 1 Copyright 2012 FUJITSU
  • 3. Not an American IT company 2
  • 4. B2B IT industry social media environment 3
  • 5. Employees & B2B social media Amplify Translate Filter 4
  • 6. Corporate HQ function Enablement Governance Origination 5
  • 7. Origination – powerful unified messages Copyright 2012 FUJITSU 6
  • 8. Translation 7 Copyright 2011 FUJITSU
  • 9. The Japanese alternative ă‚œăƒŒă‚·ăƒŁăƒ«ăƒĄăƒ‡ă‚Łă‚ą vs SNS 8
  • 10. 9