The proposal summarizes a marketing plan to promote AMP Energy drinks through partnerships with the Philadelphia Wings lacrosse team. It includes in-game promotions like giving away drinks and t-shirts, sponsoring fan recognition awards, and providing product placement. Additionally, the plan suggests community sponsorships and using the team's email database to distribute coupons. The goal is to boost brand awareness and sales among 15-54 year olds in the Tri-State area through Wings games and events.

1. Philadelphia Wings are AMP
for 2013
Presented To:
Pepsi Corporation
Presented By:
Roosevelt Ben III
267-266-4947
rooseveltben@gmail.com

2. Marketing Purpose
●The following proposal will increase sales to a new demographic of 15-
54 year old consumers in the Tri-State area of Philadelphia/Delaware
County/South Jersey through a series of unique promotions that
increases brand awareness

3. Philadelphia Wings
●Est. in 1986 and one of the original
Four Eagle Pro Box lacrosse league
teams
●6 Championships
●169-145 overall record
●8 NLL Hall OF Famers
●Die Hard Philadelphia Wings Fans
led by “
● “Chopper”
● Mad Dog
● Morpheus aka “Doctor
Lacrosse
●7,000+ Facebook likes
● 3,512 twitter Followers
●19,000+ Email Addresses
●40 sponsors

4. ●10,000/Visits
●23,000 Page views
●2.32 Pages/Visit
●45.15% Bounce Rate
●00:01:46 Avg. Time on Site
●54.37% % New Visits
On Average

5. Wings Go National
ESPN Praises Philadelphia Wings
The Wings were recognized for there unique twitter jerseys
for brain cancer which caught national attention on ESPN.
http://www.lacrosseplayground.com/espn-praises-philadelphia-wings-for-twitter-handles-on-uniforms-
video/

6. ●Pepsi has been a proud sponsor of Comcast-Spectator since the
beginning in 1967 with the Spectrum.
●4th in top 5 overall retail sales in the U.S
●Target market 18-34 males
●Products
● AMP Energy
● AMP Energy-Elevate
● AMP Energy- Lightning
● AMP Energy- Lightning Sugar Free
● AMP Energy- Overdrive
● AMP Energy- Traction
● AMP Energy Juice- Orange

7. Brand Awareness
In-Game Day Promotions
●Promos that could be ran throughout the game such as;
● AMP Energy Lucky Row
● AMP Energy T-Shirt Toss
● AMP Energy Goal of the Game
● AMP Energy Fan of the Game
Drink Promotion
●Provide drinks for every home game
Sponsorship
●Charity and community events
AMP ENERGY Coupons
●Use email database to offer coupons

8. Lucky Row
●The fans of a selected
row would win free AMP
Energy Drinks and T-
Shirts while shown on
the jumbo tron with the
Angels cheerleaders to
celebrate.

9. T-Shirt Toss
●The Wings event staff
and cheerleaders will
throw AMP Energy T-
shirts to the crowd
during a break in the
game

10. Goal of the Game
●A selected goal scored
by a Wings player will
be announced at the
near the end of the
game as the AMP
Energy Goal of the
Game

11. Fan of the Game
●A fan in the 3rd Period
with the most energy
would be selected as
the AMP Energy Drink
Fan of the Game
●The fan would receive
AMP Energy 5-pack
case and branded
products

12. Drink Promotion
The Drink Promotion will expand the AMP brand to a new
demographic including the NLL and its players by by
providing them drinks before and after the game.
●10 cases per home game would be provided to;
● Home Team
● Away Team
● Referees
● Game day staff
● Angels (Cheerleaders)

13. Sponsorship
AMP Energy Drink will have the opportunity to
with sponsor
●Special themed home games such as;
● Breast Cancer Awareness
● Bark in the Bowl
etc.
●Accompany Wings players to schools in the Tri-
State Area with a lacrosse program
● donate Lacrosse equipment
● T-shirts
● Etc.

14. Coupons
●E-blast of Philadelphia Wings Game with
coupon deal for AMP Energy provided by
company.
●Sent to 19,000+ emails database