Sasha (Alexandra) Burgansky

Greater New York City Area United States

Assoc. Marketing Director at SourceMedia

Advertising / Marketing / PR

Marketing professional with over 15 years of experience with core competencies in integrated and database marketing, event marketing, audience development, strategic partnerships and pricing strategy. Strong understanding of marketing channels, including direct mail, e-mail, paid search, display advertising, social media, mobile, and SEO. Strong leadership skills. Specialties: Database marketing * multi-channel marketing * integrated marketing * segmentation * pricing strategy * event registration systems * partnership building * creativity