Modern Capitalism.

1nf0 Graphic Mentors
Business Series.
Modern CAPITALISM.
GrapChicque

Modern CAPITALISM. 1nf0 Graphic Mentors
What is Capitalism?
The views on what Capitalism is, have followed the evolution
of man’s needs and the ways he tried to satisfy his wishes.
So far we witnessed a shift of preoccupation from a
Biological man.
Political Economical man.
Philological man of Languages.
Ref. Sheridan Alan, Foucault Michel (1980): The Will to Truth.

In each of these modes of development, we can distinguish
MENTAL TOOLS as motives, actions , management and the
PHYSICAL TOOLS used . .
Biological men follows an evolutionary functioning by satisfying
his basic needs while following his instincts for survival ,
multiplication and species dominance. [ motives].
he does this by obeying NORMS. [social, ethical]
and by applying as tool PROCESS Management.[e.g. Seasonal]
The physical TOOLS are simple and personally linked.
These are the main drivers of forms of Capitalism being named as
Agrarian Capitalism, Mercantilism and pre-Industrial Capitalism.

Mental Tools as motives, actions, management and the Physical
Tools.
Political Economical man.
The needs are more than physical requirements, social needs as
recognition, control and power appear.
The creation of RULES and the Obedience of the rules are the focus
actions. [ mass manufacturing, labour as commodity]
The skills of CONFLICT management are key. [ unions, supply-demand ]
The PHYSICAL TOOLS are reproduced and organised for more output.
Industrial Capitalism, Globalisation, Keynesianism and Neo-Liberalism are
the frames for the Economic theories referring to this phase of economic
development.

Mental Tools as motives, actions, management and the Physical Tools.
Philological man of Languages.
After the previous needs have been satisfied, priority goes to
SIGNIFICATION and to fit all economic elements into SYSTEMS that make
sense and can be managed .
The dominant skill becomes ADAPTATION.
COMMUNICATION is the new Management tool as Meaning needs
explanation.
The PHYSICAL TOOLS are concentrated also in Ownership.
The new terms in the economic models are: Industrial Capitalism,
Corporations, Institutions, free Market, MEDIA and CONSUMERISM.
The key term becomes MEANING.

Mental Tools as motives, actions, management and the Physical Tools.
The new era of SIGNIFICATION.
Everything in the Capitalist Cycle has to acquire and manage
Meaning in support of the Capitalist System.
CONSUMPTION is the endless moving meaning.
creativity creativity creativity
the Media becomes the creative tool.

Also SIGNIFICATION has evolved over time.
Language is born out of Signification.
Before the Industrial time was Signification the main driver in Society.
Middle Ages were dominated by Religion and it’s Institutes and Ritual
obligations.
With the Industrial era came valuation and signification of the Material
needs.
After satisfying the material needs come the intellectual and Mental
signification under the topics of Knowledge, Mental health and
Entertainment .

The Capitalist cycle and its drivers.
M Money is a key Signifier
Intellect and Entrepreneurship make use of money.
Many elements get Signification in the concept of
CAPITAL which contains: Money, People,
Machines, Customers, Markets, Brands.
... which creates more Money
and Money Markets.

Capitalism is a cooperation between people as Labourers, as Entrepreneurs,
Tools, Machinery, Raw Materials, Intellectual Property, Brands, Markets,
Products and Services.

Understanding Capitalism.
There is some in the way Money is made in the
Capitalist cycle.
There is a shift in Modern Capitalism of the Signification of the
Capital elements of
LABOUR, MONEY and end PRODUCT / SERVICE.
what results in major Socio-Economic shifts as we witness
in the current era of Consumerism.

What is MONEY ?
Money is a medium of exchange, a unit of account, a store of
value. [Wikipedia]
Money is the Key SIGNIFIER of WEALTH.
Wealth reflects the components of Capital what makes
Money a Signifier of exchangeable Wealth.
Exchange of Wealth becomes in this way a
soci socio-economic activity.
ENTREPRENEURSHIP and CREATIVITY are key skills.
So far is this the case in industrial capitalism ,
IN CAPITALISM OF CONSUMPTION MONEY BECOMES PRICE.

The Magic. In the Pre-Industrial Capitalism is the valuation of Labour in the
end product the sum of individual Labour Inputs.
The introduction of automation and mechanisation has increased
this value in the end product and decreased the quantity of
labour needed.
valuation
Labour = 1
valuation
Labour > 1

Another characteristic since the Industrial Capitalism, is the trend to
minimise the valuation of the Input: Labour and [Raw] Materials, and
maximise the valuation of the output PRODUCT.
The valuation of the Labour component in the end
Product, means that the Capitalist is employing
Labour that can create wealth in the end product.
The same is true for the usage of raw materials.
There is a transcendence of material. The
Signification of the material in the end product
is higher than the input.
The glass bottle Chanel Nr 5 filled with the
perfume has a higher appreciation/signification
than the glass bottles at input of the filling machine.

It all becomes a matter of SIGNIFICATION.
Example: THE LABOURER
. As a BIOLOGICAL MAN he needs a job to survive and to PARTICIPATE in Society
[be someone], of course conform to society norms and he/she has to Execute the
processes of participation in Labour and in Society.
. As a POLITICAL MAN he/she has to make choices such as Employer, Family, and
Manage the conflicts between job, family and society.
. As a PHILOLOGICAL MAN the labourer needs to become a valued employee which
belongs to a Corporation, an Institute, a Brand and he/she should show the
Culture of the Organisation and communicate the values throughout personal life
style, networks and career planning.
In this way has the Labourer becomes a SIGN which
communicates Values .

The Signification of the Labourer .
past
now

Example: The RAW MATERIALS.
Raw Materials are mentioned on the final product [mostly
a legal requirement] with the LABELS of biological, low fat, selected, country of
origin [ coffee from XYZ, line fished, etc.] .
The TOOLS, EQUIPEMENT.
Also here the end product is LABELD with tags like
Belgian Chocolate, German engineering, ecological
processed etc.
The equipment is no longer visible in the Capitalist Process: is has been
subcontracted to other companies in invisible countries.

The END PRODUCT is reduced to a SIGN.
To Be is to Consume !
Show me what you buy and I will tell
you who you are.
You become member of Society by
Consumption.
This is CONSUMERISM.

MONEY becomes and the new measure is PRICE .
increase
exclusive

MONEY’S Measure of PRICE .
PRICE is Merchandised Money, where
everybody, the Capitalist, the Labourer and
the Customer can participate any time and
at any place. Example is Internet Merchandizing.

Not everyone can participate in the labour market and in the consumption
model. The State also cannot do much.
This creates huge discriminations in social participation to wealth creation
and inequality.

The inequality is spread locally and globally.

What new directions is Capitalism drifting to?
We might expect that again the Creativity in the usage of
TOOLS ( TECHNOLOGY ) will guide mankind to the next stage
of Capitalism.
The potential of Internet, Communication, Micro-Power stations
(Solar), B2B, linked to micro-farming, niche specialists, etc
might copy the Capitalist formula of wealth generation away
from ‘centralising’ dominance of Macro Capitalism; which of
course now already blocks any progress in that direction.
A clash between micro and macro, decentralised and
centralised Capitalism?

1nf0 Graphic Mentors
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Modern Capitalism.

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Modern Capitalism.