1. ROMAN VICTA ROMERO
412-B Sambuhat St., Dulong Bayan,
Bacoor City, Cavite 4102
dhonromero@icloud.com / dhonromero@yahoo.com
0939-910-7292 / (046) 435-6250
Eight years experience in business development and account management in a big
multinational beverage company. Two years experience as a Sales Executive with best practice in
people management, account management and credit collection. Has a comprehensive oversight and
management capabilities to a job. Systematic and creative in sales,professional and passionate about
creating a competitive advantage to achieve business results, flexible and can easily adapt to any work
environment.
HIGHLIGHTS
 Computer literate and internet savvy.
 Exceptionally strong eye for details.
 Able to follow several workflows simultaneously.
 Excellent presentation and analytical skills.
 Can work effectively independently or as part of a team.
 Able to work any shift and any amount of hours per week.
WORK EXPERIENCES
Coca- Cola FEMSA Philippines Inc.
October 1, 2007 – August 18, 2015
Positions held:
 Sales Executive
October 2013 – August 2015
 Pursue customers’ satisfaction through the service provided by the sales force.
 Control assets,balances,credits and consignments.
 Conduct outlet check and field coaching activities with Pre-sellers.
 Follow up on volume and availability goal of each Pre-sellers.
 Design specific plans to guarantee the execution of PicOS.
 Define action plans based on the business conditions and actions of competitors .
 Search for opportunities to improve the sales profitability on all portfolios.
 Source out market opportunities such as new outlet, special events,activations and new
accounts.
 Provide support for the Pre-sellers’ in outlet negotiations when needed.
 Constant monitoring of the scheduled call, list and route reconfiguration.
 Bulk Sales Developer/Wholesaler Sales Executive
April 2010 – September 2013
 Account Management and Credit Collection (Partners and/or Wholesalers)
 Daily visit to all customers (Partners and/orWholesalers) to monitor stock availability.

2.  Source out new market opportunities especially on the vacant areas.
 Ensures the availability of all SKUs on the warehouse of the Customers.
 Constant monitoring of all A/R of both Partners and Wholesalers to avoid Over Credit Limit
that result into Stock Out.
 Ensure to achieve at least 95% A/R balance at the end of every period.
 General Sales Executive/ Pre- Seller/RedSpecialist/Market Developer/Account Developer
October 2007 – April 2010
 Focus on Stock availability.
 SCL or Route reconfiguration.
 Execution of Picture of Success on every outlet visited.
 Execute and monitor all KPIs such as volume target, availability and Picture of Success.
 Conduct stockinventory check on all outlets visited to ensure availability of all SKUs .
 Ensure that all outlets on the Schedule Call List are visited and booked orders.
 Focus on Products that are new to the market through suggestive selling.
 Monitor the delivery of every booked order.
 Ensures that all promotions and new product are properly discussed to the customers .
Agua Vida Water Refilling Station (Family Business)
March 2002 – December 2006
 Position: Operations Manager
 Overseas store operations at least eight (8) hours a day.
 Makes financial statement of business operations.
 Logs and handles cash sales and purchases.
 Accepts and refills containers of customers.
 Transport refilled containers to customers’ homes.
Fuddruckers Casual Dining Restaurant
Manama, Bahrain
November 1999 – November 2001
Positions held:
 Cashier
 Receive payment by cash, check, credit cards, vouchers,or automatic debits.
 Issue receipts, refunds, credits, or change due to customers.
 Count money in cash drawers at the beginning of shifts to ensure that amounts are correct and
that there is adequate change.
 Greet customers entering establishments.
 Maintain clean and orderly checkout areas.
 Establish or identify prices of goods,services or admission, and tabulate bills using
calculators, cash registers, or optical price scanners.
 Guest Service Representative
 Accommodate patrons by registering and assigning tables to guests.
 Escort customers to their tables.
 Inform customers of daily specials.
 Explain how various menu items are prepared, describing ingredients and cooking methods.
 Prepare tables for meals, including setting up items such as linens, silverware, and glassware.
 Present menus to patrons and answer questions about menu items, making recommendations
upon request.

3.  Serve food or beverages to patrons,and prepare or serve specialty dishes at tables as required.
 Write patrons'food orders on order slips, memorize orders, or enter orders into computers for
transmittal to kitchen staff.
 Check with customers to ensure that they are enjoying their meals and take action to correct
any problems.
 Collect payments from customers.
 Cook Line
 Set up and stockstations with all necessary supplies.
 Prepare food for service (e.g. chopping vegetables,butchering meat, or preparing sauces).
 Cook menu items in cooperation with the rest of the kitchen staff.
 Answer, report and follow executive or sous chef’s instructions.
 Clean up station and take care of leftover food.
 Stock inventory appropriately.
 Ensure that food comes out simultaneously, in high quality and in a timely fashion.
 Comply with nutrition and sanitation regulations and safety standards .
 Maintain a positive and professionalapproach with coworkers and customers.
EDUCATION
Bachelor of Science in Business Administration (Business Management)
De La Salle University-Dasmariñas City, Cavite
Class of 1999
High school
San Sebastian College Recoletos de Cavite, Cavite City
Class of 1994
Elementary
Saint Joseph College Recoletos, Cavite City
Class of 1990
Seminars/Trainings Attended (Coca-Cola FEMSA Philippines Inc.)
 Business Acumen (Making Sense of Business)
 Situational Leadership
 Value Dialogues
 Basic Front Line Leadership
 Mindset and Attitude Change
 Pre-Seller FoundationalTrainings
 Teach-back Certification (TTT):
 Implementing Disciplinary Measures
PERSONAL INFORMATION
Birthday: March 9, 1977
Birthplace: Cavite City
Father’s Name: Roberto Del Rosario Romero (Deceased)
Mother’s Name: Perlita Pruna Victa
Height: 6’0”
Weight: 330 lbs
Civil Status: Married
Driver’s License: DO6-94-129339 (Professional)