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Lean	POKER	Scorecard:	Universal	Pain	Reliever	for	Exponen9al	(10X)	Lean	Startups	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Author	of	the	World’s	Most	Controversial	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc:ons?”	
	h:p://lnc.hr/kwVoC		Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Pain	Solving	Ques9on	(PSQ):	How	Might	We	Eliminate	Pain	(HMWEP)	of	…....................................................................	
Lean	POKER	Scorecard	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Business	Model	Strip	
(Build-Measure-Learn	(BML)	Feedback	Loop)	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Customer:	…..........................................	
Job	To	Get	Done	(JTGD):	…....................	
Pain/Delight	(-/+):	.................................	
Pain	Solving	Ques9on	(PSQ):	...............	
VR	
O	F	
VC	
WHEN:	
Build	 Measure	
Decide	
-	 +	
Learn	
PAIN	
(Cost	Structure)	
DELIGHT	
(Revenue	Streams)	
OKR-PLAN	
OBJECTIVES	&	
KEY	RESULTS	(OKR)	
q  R:	Revenue	
q  L:	LifeYme	AcquisiYon	Cost	
q  R:	RetenYon	
q  R:	Referral	
Time	
Value	 Exponen9al	(10X)	
Lean	Startup	
Tradi9onal	(X)	
	Lean	Startup	
DO	(SoluYon)	 PLAN	 PAIN	(Problem)	
REVIEW	
q  E:	Engagement	
q  A:	AcquisiYon	
q  A:	AcYvaYon
Lean	POKER	Scorecard:	Universal	Pain	Reliever	for	Exponen9al	(10X)	Lean	Startups	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Author	of	the	World’s	Most	Controversial	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc:ons?”	
	h:p://lnc.hr/kwVoC		Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Pain	Solving	Ques9on	(PSQ):	How	Might	We	Eliminate	Pain	(HMWEP)	of	…....................................................................	
Lean	POKER	Scorecard	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Business	Model	Strip	
(Build-Measure-Learn	(BML)	Feedback	Loop)	
	
	
	
	
	
	
	
	
Value	Creator	
(VC):		
	
	
	
	
	
	
	
	
	
	
Output	(Product)	
(O)	
	
	
	
Value	Recipient	
(VR)	
	
	
	
	
	
Customer:	…..........................................	
Job	To	Get	Done	(JTGD):	…....................	
Pain/Delight	(-/+):	.................................	
Pain	Solving	Ques9on	(PSQ):	...............	
VR	
O	F	
VC	
WHEN:	
Build	 Measure	
Decide	
Feedback	(F)	
-	 +	
Learn	
PAIN	
(Cost	Structure)	
DELIGHT	
(Revenue	Streams)	
OKR-PLAN	
OBJECTIVES	&	
KEY	RESULTS	(OKR)	
q  R:	Revenue	
q  L:	LifeYme	AcquisiYon	Cost	
q  R:	RetenYon	
q  R:	Referral	
Time	
Value	 Exponen9al	(10X)	
Lean	Startup	
Tradi9onal	(X)	
	Lean	Startup	
DO	(SoluYon)	 PLAN	 PAIN	(Problem)	
REVIEW	
q  E:	Engagement	
q  A:	AcquisiYon	
q  A:	AcYvaYon
Lean	POKER	Scorecard:	Universal	Pain	Reliever	for	Exponen9al	(10X)	Lean	Startups	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Author	of	the	World’s	Most	Controversial	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc:ons?”	
	h:p://lnc.hr/kwVoC		Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Pain	Solving	Ques9on	(PSQ):	How	Might	We	Eliminate	Pain	(HMWEP)	of	…....................................................................	
Lean	POKER	Scorecard	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Business	Model	Strip	
(Build-Measure-Learn	(BML)	Feedback	Loop)	
	
	
	
	
	
	
	
	
Value	Creator	
(VC):	Decide	
(Persevere,	Pivot,	
or	Stop)	
	
	
	
	
	
	
	
Output	(Product)	
(O):	BUILD	
	
	
	
Value	Recipient	
(VR):	MEASURE	
	
	
	
	
	
Customer:	…..........................................	
Job	To	Get	Done	(JTGD):	…....................	
Pain/Delight	(-/+):	.................................	
Pain	Solving	Ques9on	(PSQ):	...............	
VR	
O	F	
VC	
WHEN:	
Build	 Measure	
Decide	
Feedback	(F):	
LEARN	
-	 +	
Learn	
PAIN	
(Cost	Structure)	
DELIGHT	
(Revenue	Streams)	
OKR-PLAN	
OBJECTIVES	&	
KEY	RESULTS	(OKR)	
q  R:	Revenue	
q  L:	LifeYme	AcquisiYon	Cost	
q  R:	RetenYon	
q  R:	Referral	
Time	
Value	 Exponen9al	(10X)	
Lean	Startup	
Tradi9onal	(X)	
	Lean	Startup	
DO	(SoluYon)	 PLAN	 PAIN	(Problem)	
REVIEW	
q  E:	Engagement	
q  A:	AcquisiYon	
q  A:	AcYvaYon
Appendix
Fastest	Way	to	Map,	Prototype,	and	Test	Business	Models	That	Achieve	Goals:	Business	Model	Canvas	vs.	Business	Model	Strip	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	SoYware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Why	Draw	9	Building	Blocks	for	Your	Business	Model		…	 When	You	Can	Just	Draw	1	Business	Model	Strip	
Alexander	Osterwalder’s	
BUSINESS	MODEL	CANVAS	(For-Prot)	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Rod	King’s		
BUSINESS	MODEL	STRIP	(For-Prot	Pipe)	
	
	
	
	
	
	
BUSINESS	MODEL	STRIP	(Minimum	Viable	Pipe)	
	
KP	
	
	
	
	
	
	
	
	
	
	
KA	
	
	
	
	
	
VP	 CR	 CS	
KR	 CH	
C$	
	
R$	
KEY	
	
	
q  CS:	Customer	Segment		
q  CH:	Channels	
q  CR:	Customer	RelaYonships	
q  VP:	Value	ProposiYon	
q  KA:	Key	AcYviYes	
q  KR:	Key	Resources	
q  KP:	Key	Partners	
q  C$:	Cost	Structure	
q  R$:	Revenue	Streams	
Stakeholder:	….......................................	
Job	To	Get	Done	(JTGD):	…....................	
Pain/Delight	(-/+):	.................................	
Pain	Solving	Ques9on	(PSQ):	...............	
CS	
CR	
CH	
VP	R$	
KA	
KR	
KP	
C$	
Business	Model	Canvas	(BMC)	Strip	
Output	Feedback	
Channel	
Value	Creator	
(Resources;	Processes;	Values)	
Value	Recipient	
(Stakeholder:	-/+)	
WHEN:
5	QUESTIONS	FOR	DESCRIBING,	MAPPING,	AND	PROTOTYPING	ANY	BUSINESS	MODEL	
	
q  WHO	provides	or	creates	value?		
					Value	Creator	
	
q  FOR	WHOM	is	value	provided	or	delivered?		
					Value	Recipient	
	
q  WHAT	is	offered	to	Value	Recipient?		
					Output	
	
q  WHAT	does	the	Value	Creator	get	in	return	from	Value	Recipient?		
					Feedback	(Impact:	-/+;	Experience;	Product-InformaYon-Goods-Services	(PIGS))	
	
q  HOW	does	the	Value	Creator	create,	deliver,	and	capture/share	value?		
						Resources;	Processes;	Values	(RPV);	Channels;	Partners	
	
BUSINESS	MODEL	STRIP	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	SoYware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
VALUE		
CREATOR	
VALUE	
								RECIPIENT	
Channels	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Value	
Creator	
Value	
Reci-
pient	
Out-
put	
Part-
ners	
Chan
-nels	
Feedback	(Impact:	-/+)	
FEEDBACK	
(ReacYon)	
OUTPUT	
(TOOL)	
VC	 VR	O	F	
WHEN:	
WHERE:	….........................................

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  • 1. Lean POKER Scorecard: Universal Pain Reliever for Exponen9al (10X) Lean Startups q  Future (To Do) q  Present (Doing) q  Past (Done) Author of the World’s Most Controversial Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?” h:p://lnc.hr/kwVoC Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain Solving Ques9on (PSQ): How Might We Eliminate Pain (HMWEP) of ….................................................................... Lean POKER Scorecard Business Model Strip (Build-Measure-Learn (BML) Feedback Loop) Customer: ….......................................... Job To Get Done (JTGD): ….................... Pain/Delight (-/+): ................................. Pain Solving Ques9on (PSQ): ............... VR O F VC WHEN: Build Measure Decide - + Learn PAIN (Cost Structure) DELIGHT (Revenue Streams) OKR-PLAN OBJECTIVES & KEY RESULTS (OKR) q  R: Revenue q  L: LifeYme AcquisiYon Cost q  R: RetenYon q  R: Referral Time Value Exponen9al (10X) Lean Startup Tradi9onal (X) Lean Startup DO (SoluYon) PLAN PAIN (Problem) REVIEW q  E: Engagement q  A: AcquisiYon q  A: AcYvaYon
  • 2. Lean POKER Scorecard: Universal Pain Reliever for Exponen9al (10X) Lean Startups q  Future (To Do) q  Present (Doing) q  Past (Done) Author of the World’s Most Controversial Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?” h:p://lnc.hr/kwVoC Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain Solving Ques9on (PSQ): How Might We Eliminate Pain (HMWEP) of ….................................................................... Lean POKER Scorecard Business Model Strip (Build-Measure-Learn (BML) Feedback Loop) Value Creator (VC): Output (Product) (O) Value Recipient (VR) Customer: ….......................................... Job To Get Done (JTGD): ….................... Pain/Delight (-/+): ................................. Pain Solving Ques9on (PSQ): ............... VR O F VC WHEN: Build Measure Decide Feedback (F) - + Learn PAIN (Cost Structure) DELIGHT (Revenue Streams) OKR-PLAN OBJECTIVES & KEY RESULTS (OKR) q  R: Revenue q  L: LifeYme AcquisiYon Cost q  R: RetenYon q  R: Referral Time Value Exponen9al (10X) Lean Startup Tradi9onal (X) Lean Startup DO (SoluYon) PLAN PAIN (Problem) REVIEW q  E: Engagement q  A: AcquisiYon q  A: AcYvaYon
  • 3. Lean POKER Scorecard: Universal Pain Reliever for Exponen9al (10X) Lean Startups q  Future (To Do) q  Present (Doing) q  Past (Done) Author of the World’s Most Controversial Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?” h:p://lnc.hr/kwVoC Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain Solving Ques9on (PSQ): How Might We Eliminate Pain (HMWEP) of ….................................................................... Lean POKER Scorecard Business Model Strip (Build-Measure-Learn (BML) Feedback Loop) Value Creator (VC): Decide (Persevere, Pivot, or Stop) Output (Product) (O): BUILD Value Recipient (VR): MEASURE Customer: ….......................................... Job To Get Done (JTGD): ….................... Pain/Delight (-/+): ................................. Pain Solving Ques9on (PSQ): ............... VR O F VC WHEN: Build Measure Decide Feedback (F): LEARN - + Learn PAIN (Cost Structure) DELIGHT (Revenue Streams) OKR-PLAN OBJECTIVES & KEY RESULTS (OKR) q  R: Revenue q  L: LifeYme AcquisiYon Cost q  R: RetenYon q  R: Referral Time Value Exponen9al (10X) Lean Startup Tradi9onal (X) Lean Startup DO (SoluYon) PLAN PAIN (Problem) REVIEW q  E: Engagement q  A: AcquisiYon q  A: AcYvaYon
  • 5. Fastest Way to Map, Prototype, and Test Business Models That Achieve Goals: Business Model Canvas vs. Business Model Strip q  Future (To Do) q  Present (Doing) q  Past (Done) World’s First SoYware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Why Draw 9 Building Blocks for Your Business Model … When You Can Just Draw 1 Business Model Strip Alexander Osterwalder’s BUSINESS MODEL CANVAS (For-Prot) Rod King’s BUSINESS MODEL STRIP (For-Prot Pipe) BUSINESS MODEL STRIP (Minimum Viable Pipe) KP KA VP CR CS KR CH C$ R$ KEY q  CS: Customer Segment q  CH: Channels q  CR: Customer RelaYonships q  VP: Value ProposiYon q  KA: Key AcYviYes q  KR: Key Resources q  KP: Key Partners q  C$: Cost Structure q  R$: Revenue Streams Stakeholder: …....................................... Job To Get Done (JTGD): ….................... Pain/Delight (-/+): ................................. Pain Solving Ques9on (PSQ): ............... CS CR CH VP R$ KA KR KP C$ Business Model Canvas (BMC) Strip Output Feedback Channel Value Creator (Resources; Processes; Values) Value Recipient (Stakeholder: -/+) WHEN:
  • 6. 5 QUESTIONS FOR DESCRIBING, MAPPING, AND PROTOTYPING ANY BUSINESS MODEL q  WHO provides or creates value? Value Creator q  FOR WHOM is value provided or delivered? Value Recipient q  WHAT is offered to Value Recipient? Output q  WHAT does the Value Creator get in return from Value Recipient? Feedback (Impact: -/+; Experience; Product-InformaYon-Goods-Services (PIGS)) q  HOW does the Value Creator create, deliver, and capture/share value? Resources; Processes; Values (RPV); Channels; Partners BUSINESS MODEL STRIP q  Future (To Do) q  Present (Doing) q  Past (Done) World’s First SoYware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing VALUE CREATOR VALUE RECIPIENT Channels Value Creator Value Reci- pient Out- put Part- ners Chan -nels Feedback (Impact: -/+) FEEDBACK (ReacYon) OUTPUT (TOOL) VC VR O F WHEN: WHERE: ….........................................