Lean Business Modeling for Apple (iTunes) and Spotify: Who will win the business model war in the Music Industry?
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The above presentation uses the Red Ocean Design (ROD) Business Notation for rapidly documenting, analyzing, prototyping, and designing business models.
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Lean Business Modeling for Apple (iTunes) and Spotify: Who will win the business model war in the Music Industry?
- 1. Apple (iTunes) vs. Spo1fy Music Industry Business Models The Simplest, Fastest, and Funnest Way to Visualize, Evaluate, and Design Business Model Engines Register at www.visionaryd.com to learn more about the Lean Business Modeling. Lean Startup Coach. Dr. Rod King. rodkuhnhking@gmail.com & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing BUSINESS MODEL REVENUE MODEL Lean Business Model (Strip): ROD’s Business NotaIon Job To Get Done (JTGD): Listen to Music Asset (Product) Sale Model Apple (iTunes) Business Model Engine (Luxury Spot Strategy): High Cost & High Quality Monthly Subscrip1on Model (Membership) Spo1fy Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality Ad Payment Model Spo1fy Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality Customer (Payer) Supplier (Enterprise) Songs (Streamed) Monthly Payment for Songs ($4.99; $9.99) Customer (Payer) Supplier (Enterprise) Song (Downloaded) Payment per Song ($0.99) Customer 1 (AdverIser/Payer) Customer 2 (Free user) Supplier (Enterprise) Ad Service Ad Payment Song (Streamed)/ Ads Exposure