The team at GV (Google Ventures) has graciously published a fabulous book, "Sprint," in which Jake Knapp with John Zeratsky and Braden Kowitz comprehensively explain their Design Sprint Methodology. It's a five-day process that spans from Monday to Friday. Design Sprint Events or Activities are respectively Understand-Diverge-Decide-Prototype-Validate. This presentation focuses on Event 1, which is "Understand." In this presentation, the visual tool of the Design Sprint (DS) Map is used to summarize "Understand" tasks as a visual checklist. In addition, the DS Map is used to present a worksheet that is used to visually collect, organize, select, and test (C.O.S.T.) ideas during a Design Sprint. Included in the presentation are three case studies that illustrate how the "Understand" activity is used on Day (Event) 1 of the 5-Day Sprint.

1. Understand 1
Visual Templates for:
PROBLEM
Understand
Problem
Diverge
Solu+on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida+on
1
2
34
Build
Measure
Learn
Rapidly map informa+on and ideas for Product
User Tes+ng (PUT).
Then, select the most important customer mini-
problem or trade-off of own product/organiza+on
to be resolved.

3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Diverge
Decide Prototype
Validate
1
2
34
5

4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu+on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida+on
1
2
34
5

5. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu+on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida+on
1
2
34
5
Build
Measure
Learn

6. Understand 1
PROBLEM

7. Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Pain/Delight (-/+): ….....

8. Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
Pain/Delight (-/+): ….....
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

9. Pain/Delight (-/+): ….....
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

10. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map

11. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
Product User TesXng (PUT) Map

12. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
q Customer Journey (Habit) Map:
q Customer Scenario (JTGD; Trade-off):
q Winning Strategy (HMW):
Product User TesXng (PUT) Map

13. Understand
PROBLEM
1

14. Pain/Delight (-/+): ….....
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesSon

15. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesSon

16. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

17. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
q Problem:
q Vision:
q Long/Medium/Short-term Goal:
q Day 1 (Monday)
q 10am – 5pm
Event 1 – Understand Checklist
q Team/Experts:
q Sprint QuesXons (TARGETED):
q How Might We (HMW) …
q Premortem:
q Online:
q Out of Building (Industry/Env.):
* Risks: * Opportuni+es:
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q Customer Journey (Habit) Map:
q Customer Scenario (JTGD; Trade-off):
q Winning Strategy (HMW):

18. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
q Problem:
q Vision:
q Long/Medium/Short-term Goal:
q Day 1 (Monday)
q 10am – 5pm
Event 1 – Understand Checklist
q Customer Journey (Habit) Map:
q Customer Scenario (JTGD; Trade-off):
q Winning Strategy (HMW):
q Team/Experts:
q Sprint QuesXons (TARGETED):
q How Might We (HMW) …
q Premortem:
q Online:
q Out of Building (Industry/Env.):
* Risks: * Opportuni+es:
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesSon

19. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
q Problem:
q Vision:
q Long/Medium/Short-term Goal:
q Day 1 (Monday)
q 10am – 5pm
Event 1 – Understand Checklist
q Team/Experts:
q Sprint QuesXons (TARGETED):
q How Might We (HMW) …
q Premortem:
q Online:
q Out of Building (Industry/Env.):
* Risks: * Opportuni+es:
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Sprint Goal, Challenge, and QuesSon
BIG CHALLENGE/
CONSTRAINT/RISK
q Desirability:
q Feasibility:
q Viability:
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
q Customer Journey (Habit) Map:
q Customer Scenario (JTGD; Trade-off):
q Winning Strategy (HMW):

20. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand Checklist
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
q TARGETED CUSTOMER:
Most Important Customer (MIC):
q TARGETED PROBLEM: Most Cri+cal
Job To Get Done (-/+)
q Experts:
q Problem:
q Vision:
q Long/Medium/Short-term Goal:
q Day 1 (Monday)
q 10am – 5pm
q Team/Experts:
q Sprint QuesXons (TARGETED):
q How Might We (HMW) …
q Premortem:
q Online:
q Out of Building (Industry/Env.):
* Risks: * Opportuni+es:
q Customer Journey (Habit) Map:
q Customer Scenario (JTGD; Trade-off):
q Winning Strategy (HMW):

21. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

22. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

23. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

24. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
E:
Engage-
ment
A:
Acquisi-
+on
A:
Ac+va-
+on
R:
Reten-
+on/
Revenue

25. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Design Sprint (DS) Map
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)

26. Case Study 1
Savioke

27. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

28. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

29. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

30. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

31. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

32. TARGETED CUSTOMER (Archetype)
q Hotel Guest
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesXng (PUT) Map

33. TARGETED CUSTOMER (Archetype)
q Hotel Guest: Trade-offs (-/+)
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot: Trade-offs (-/+)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User TesXng (PUT) Map

34. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
E:
Engage-
ment
A:
Acquisi-
+on
A:
Ac+va-
+on
R:
Reten-
+on/
Revenue
Customer Journey Map
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?

35. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Hotel
guest
wants …
small
item
Hotel
guest
receives
small
item
Guest
calls
Recept-
ionist
Recept-
ionist
puts
item in
Robot
Robot
takes
item to
guest
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?

36. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 1 – Understand
Savioke’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bejer customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
faciliSes, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?

37. Case Study 2
FlaXron Health

38. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

39. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

40. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

41. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Sprint Goal, Challenge, and QuesSon

42. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaSon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa+ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

43. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
TARGETED CUSTOMER (Archetype)
q Cancer Pa+ent
REALISTIC PROTOTYPE(S)
q Pa+ent-Therapy Matching
Service
Product User TesXng (PUT) Map
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaSon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa+ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

44. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
E:
Engage-
ment
A:
Acquisi-
+on
A:
Ac+va-
+on
R:
Reten-
+on/
Revenue
Customer Journey Map
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaSon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa+ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

45. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Pa+ent
wants …
therapy
PaXent
starts
therapy
Pa+ent
makes
appoint-
ment to
see
doctor
Doctor/
Coordin.
searches
for
matching
trials
Doctor
discusses
trial with
pa+ent
Pa+ent
enrolls
for
therapy
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaSon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa+ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

46. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 1 – Understand
FlaXron Health’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaSon
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa+ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(socware)?

47. Case Study 3
Blue Boele Coffee

48. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

49. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

50. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
• Office
• Env.:
Risks/Opp.
* Problem;
Vision/Goal
Most
Important
Customer;
Experts
* Customer
Journey
(Habit) Map
* HMW …
* Team: <8;
Premortem
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

51. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

52. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
TARGETED CUSTOMER (Archetype)
q Café Visitor (Coffee Drinker)
REALISTIC PROTOTYPE(S)
q Online Website
Product User TesXng (PUT) Map

53. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
E:
Engage-
ment
A:
Acquisi-
+on
A:
Ac+va-
+on
R:
Reten-
+on/
Revenue
Customer Journey Map
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas

54. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 1 – Understand
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Custom-
er gets/
reads
Press
story
Custom-
er visits
website
Custom-
er com-
pares
coffee
retailers
Custom-
er
chooses/
buys
beans
Custom-
er wants
… cup of
coffee
Custom-
er gets
cup of
coffee
Custom-
er visits
cafe
Custom-
er orders
coffee
Barista
serves
coffee to
customer
Custom-
er pays
for cup
of coffee
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION

55. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu+on
Hypotheses
Prototype
Valida+on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 1 – Understand
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping
Rapidly Solve Big Problems and Test New Ideas