The document describes the 9-gear business model framework. It includes sections on the dream team personas, forces impacting costs and benefits, competitors and influences, a SWOT analysis, and the key components of the business model like customer segments, value proposition, revenue streams, and costs. Contact information is provided for Dr. Rod King, creator of the business model.

1. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
SYSTEM
IMPACTS
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

2. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
IMPACTS
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

3. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
IMPACTS
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

4. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
IMPACTS
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

5. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
Dream
Team:
Producer
Administrator
5
Personas
Customer
Book
Reference
Evangelist
Innovator
Integrator
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

6. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done
):
……………………………………………….………………………….
Dream
Team:
5
Personas
Producer
-­‐
Develops
and
manages
value
chain
as
well
as
processes
for
scaling
up/mass
produc8on
Administrator
-­‐
Organizes
“chaos”
with
a
view
to
administra8ve
efficiency
for
employees
Customer
Evangelist
-­‐
Promotes
idea
to
everyone
as
absolute
cure
for
customer
pain
while
leading
to
divine
peace
and
happiness
Innovator
-­‐
Has
vision/insight/spark
of
genius
for
crea8ng
product/service
Integrator
-­‐ Coordinates
various
func8ons
and
focuses
on
overall
strategy
to
keep
everyone
on
the
same
page
-­‐ Acts
as
lynchpin
that
holds
everything
together
Book
Reference
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

7. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
CompeY-­‐
tors
Book
Reference
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

8. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

9. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
Forces
Against
PAIN
(COST
STRUCTURE)
Forces
For
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

10. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
New
Entrants
(Startups)
PAIN
(COST
STRUCTURE)
Subs@-­‐
tutes
(Incumbents)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

11. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
Comple-­‐
mentors
Influenc-­‐
ers
New
Entrants
(Startups)
Subs@-­‐
tutes
(Incumbents)

12. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
S:
Strengths
O:
Opportuni-­‐
@es
W:
Weaknesses
T:
Threats

13. 9-­‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
6
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-­‐
ships
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
Present
(Done):
Problem/Reality
Future
(To
Do):
Solu8on/Goal
Customer
Segments
q Sa@sfied
q Overshot
q Undershot
q Non-­‐customers
q Customer
AcquisiYon
q Team
B
U
S
I
N
E
S
S
M
O
D
E
L
CompeY-­‐
tors
Book
Reference
1
2
3
9
5
7
8
4
q Reality
Check

14. APPENDIX

15. Project
Management
Yacht
Reinven8ng
Project
Planning,
Strategic
Management,
Design,
and
Innova8on

16. Project
Management
Yacht
Reinven8ng
Project
Planning,
Strategic
Management,
Design,
and
Innova8on
PARENT
OF
THE
9-­‐GEAR
BUSINESS
MODEL
YACHT

17. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

18. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

19. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

20. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

21. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

22. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

23. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

24. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-­‐
ships
Product/
Service
IMPACTS
-­‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

25. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
VALUE
(Un/Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-­‐
ships
Product/
Service
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
IMPACTS
-­‐
+
q Team
-­‐
Innova8on
Team
-­‐
Stability
Team
q Core
Competencies
q Core
Values
(Habits/Tasks)

26. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
VALUE
(Un/Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-­‐
ships
Product/
Service
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
IMPACTS
-­‐
+
q Team
-­‐
Innova8on
Team
-­‐
Stability
Team
q Core
Competencies
q Core
Values
(Habits/Tasks)
ENVIRON-­‐
MENT