Porsche

Porsche: Guarding the Old While Bringing in the New Page 186 & 187 Nur Farhain Sazali CEA 110134 Temur Kuronboyev CEA 100717

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Analyze the buyer decision process of a traditional Porsche customer - Financially successful people. - Strong and satisfying feelings - Accomplish daily task. - Purchase intension & purchase decision - Consumer expectation and satisfaction Need Recognition Postpurchase Behavior Purchase Decision Evaluation of Alternative Information Search

2. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer

For instance, one journalist said that the Cayenne does not feel like a SUV but rather like a Porsche. For instance, most Porsche customers prefer on luxury car such as Porsche 911 which has a speed of satisfaction. Some Porsche customers expect that Porsche Cayenne is sport utility vehicles (SUV) but they dissatisfied with the performance. The Porsche customers need to identify whether they will choose for a common model produced or sport utility vehicle (SUV). Postpurchase behaviour. Evaluation of alternative

[object Object],3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s?

Porsche 914 became top selling model…

4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How Porsche change consumer attitudes toward the brand? ,[object Object],[object Object]

Porsche is part of your family

5. What role does the Porsche brand play in the self-concept of its buyers? ,[object Object]

Porsche

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