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How to Build
a Startup That Thrives

Dave Knox Chief Marketing Officer, Rockfish
Co-Founder, The Brandery
@rockfish

@brandery
Only 71 out of 500

companies from the original 1955 Fortune list remain today.
General Motors	
Exxon Mobil
DuPont
Texaco
General Electric
Chevron
U.S. Steel
Mobil Gulf Oil
Amoco

Shell Oil
Bethlehem St...
170,000 companies closed
between 2008 and 2010. More companies closed
than opened in that time frame.
60%of Fortune 1000 companies were new to the list between 1993 & 2003.
50%

of startups are expected to

fail within the first year.
90% of households in the US have a P&G product in them.
Only 28% of internet users ages 18-29 have used Instagram.

More t...
Built to Last is at its core about

relentless, creative drive.
“We’re capitalists and we’re fighters,

and today’s David is tomorrow’s Goliath.”
–Andy Dunn, Co-founder and CEO, Bonobos
6 tenets

of building a startup that

lasts.
Founders

don’t live

to be

100.
Grow talent from within - and keep

it.
Reinvent your product –

time and time again.
a lot on innovation, and that focus
reinvent ourselves many times.”
“We focus

has allowed us to

– David Powell, Retired ...
1850 Express mail
1882
Money Orders
1891 Traveler’s Cheque

1919
Overseas Banking

1958 Charge Cards

1915
Travel Services...
Build

from

your foundation.
Nike+ FuelBand
Amazon Web Services
Disrupt your own

disruption.
“Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then

they’ll turn out to be right.”
-Reed Hastin...
In 1997,

100% of Netflix subscriptions were DVD-based.

By 2013, the number of streaming subscribers is 3

times higher th...
Have

conviction in your thesis.
Google’s mission is to organize the world’s information and make it

universally accessible and useful.
“You want to have a future where you’re

expecting things to be better,
not one where you’re expecting things to be worse....
Patagonia:
Build the best product, cause no unnecessary harm, use business to

inspire and implement solutions to the envi...
Protect and defend your brand.
“Products are made in the factory, but

brands are made in the mind.”
–Walter Landor, Founder, Landor Associates
Zipper

Linoleum

Yo-Yo

Zip Code

Touch-tone

Videotape

Laundromat

Thermos

Dry Ice

Escalator

Cellophane

Aspirin
“I had to pick myself up and get on with it, do it all over again,

only even better this time.”
– Sam Walton, Founder, Wa...
How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013
How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013
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How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

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At the inaugural South by Southwest V2V in August 2013, Rockfish Chief Marketing Officer and Brandery Co-Founder Dave Knox presented a 20/20 Vision talk on “How to Build a Startup That Thrives.” The talk answered the question of “Can today’s startups become tomorrow’s General Mills or P&Gs?”

In the startup world, overnight success stories make a big splash. But what happens when initial rounds of investment dry up, the press moves on and success relies on your business strategy as much as your creativity?

This presentation can help entrepreneurs, startup founders and even brand marketers look beyond the first 5 years to build a foundation for the next 60.

Veröffentlicht in: Business
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How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

  1. How to Build a Startup That Thrives Dave Knox Chief Marketing Officer, Rockfish Co-Founder, The Brandery @rockfish @brandery
  2. Only 71 out of 500 companies from the original 1955 Fortune list remain today.
  3. General Motors Exxon Mobil DuPont Texaco General Electric Chevron U.S. Steel Mobil Gulf Oil Amoco Shell Oil Bethlehem Steel Sinclair Oil Union Carbide CBS Kennecott ConocoPhillips International Paper Eastman Kodak Technologies AT&T Technologies Republic Steel Procter & Gamble Goodyear Tire & Rubber Machines Intl. Business Machines Alcoa Nabisco Group Holdings Citgo Petroleum ARMCO AMAX Conoco Fortune Brands Phelps Dodge Ryerson Tull RCA Firestone Tire & Rubber Sunoco Goodrich J.E. Seagram PPG Industries Marathon Oil Kraft Boeing Atlantic Richfield NL Industries Navistar International Douglas Aircraft Unocal Weyerhaeuser Tidewater Oil Olin Dow Chemical USG Pure Oil Texasgulf American Can National Intergroup Skelly Oil Sperry Uniroyal General Foods American Cyanamid Crown Zellerbach Anaconda Gillette Allis-Chalmers United Technologies Coca-Cola Richfield Oil Bendix Caterpillar Caterpillar Jones & Laughlin Steel 3M BorgWarner Aeroquip-Vickers Monsanto Campbell Soup Sunray Oil Ingersoll-Rand Borden Chemical Lockheed Martin Liggett Group Rockwell Automation Owens-Illinois Asarco General Dynamics Continental Group Deere American Standard Reynolds Metals Youngstown Sheet & Tube Martin Marietta Nabisco Brands Amerada Hess Curtiss-Wright Esmark Scott Paper BP America Chrysler Corning Manville
  4. 170,000 companies closed between 2008 and 2010. More companies closed than opened in that time frame.
  5. 60%of Fortune 1000 companies were new to the list between 1993 & 2003.
  6. 50% of startups are expected to fail within the first year.
  7. 90% of households in the US have a P&G product in them. Only 28% of internet users ages 18-29 have used Instagram. More than
  8. Built to Last is at its core about relentless, creative drive.
  9. “We’re capitalists and we’re fighters, and today’s David is tomorrow’s Goliath.” –Andy Dunn, Co-founder and CEO, Bonobos
  10. 6 tenets of building a startup that lasts.
  11. Founders don’t live to be 100.
  12. Grow talent from within - and keep it.
  13. Reinvent your product – time and time again.
  14. a lot on innovation, and that focus reinvent ourselves many times.” “We focus has allowed us to – David Powell, Retired VP Marketing, 3M
  15. 1850 Express mail 1882 Money Orders 1891 Traveler’s Cheque 1919 Overseas Banking 1958 Charge Cards 1915 Travel Services 1922 Luxury Cruises 1987 Credit Cards 2003 ExpressPay 2011 Serve Pre-paid 2007 OPEN Forum
  16. Build from your foundation.
  17. Nike+ FuelBand
  18. Amazon Web Services
  19. Disrupt your own disruption.
  20. “Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.” -Reed Hastings, Founder and CEO, Netflix
  21. In 1997, 100% of Netflix subscriptions were DVD-based. By 2013, the number of streaming subscribers is 3 times higher than DVD subscribers in the US.
  22. Have conviction in your thesis.
  23. Google’s mission is to organize the world’s information and make it universally accessible and useful.
  24. “You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.” –Elon Musk, CEO/Product Architect, Tesla Motors, CEO/CTO, SpaceX
  25. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. TOMS: We’re in business to change lives. It's a big job, and we don't do it alone. With our customers and Giving Partners, we're transforming everyday purchases into a force for good around the world. One for One.®
  26. Protect and defend your brand.
  27. “Products are made in the factory, but brands are made in the mind.” –Walter Landor, Founder, Landor Associates
  28. Zipper Linoleum Yo-Yo Zip Code Touch-tone Videotape Laundromat Thermos Dry Ice Escalator Cellophane Aspirin
  29. “I had to pick myself up and get on with it, do it all over again, only even better this time.” – Sam Walton, Founder, Walmart

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