A Guide To Building A Personal Digital Brand (1)
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Former NFL and Walt Disney Company Executive Provides a Step By Step Process Along With Tools To Build A Digital Brand That Will Transform Your Career & Business
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A Guide To Building A Personal Digital Brand (1)
- 2. 75% Of Business Executives Don't Regularly Use Social media platforms RobThompsonLive.com
- 3. #1 They Don't Want To Be Judged by friends, family & coworkers RobThompsonLive.com
- 4. #2 Use the excuse of no time RobThompsonLive.com
- 5. #3 don't know how to use the channels RobThompsonLive.com
- 6. Social media is 100% where users attention is in media and one on one advertising RobThompsonLive.com
- 7. - Twice as many cell phones than people on earth -Today 1 out of 3 marriages start online RobThompsonLive.com
- 8. - 93% of buying decisions are influenced by social media -video will be 2/3 of mobile use in 2018 RobThompsonLive.com
- 9. - Today's college student has never licked a postage stamp RobThompsonLive.com
- 10. Quiz... How Many Times A Day should you Post on social media? RobThompsonLive.com Answer is in a later slide
- 11. 4 Questions to ask yourself when creating Content - Does It Provide Value To Someone - Is it relevant to my audience - Does it create an emotional reaction - Is it authentic to your personality RobThompsonLive.com
- 12. Your Audience RobThompsonLive.com When you create content, think about a single person or group of people you are trying to help and create content specific to them.
- 13. emotional currency RobThompsonLive.com People want to hear stories, they become emotionally attached when you are: - Vonerable - Honest -Authentic - Funny -Real -Trusting
- 14. Choice one or two you like doing everyday RobThompsonLive.com Three Forms of Content
- 15. RobThompsonLive.com 2 new users every second 24/7 Convention Hello My Name Is... Produce Different Messaging Per Channel 24 hour 7 day a week industry convention and conference
- 16. Step One - Create ContentRobThompsonLive.com
- 17. Step Two - Post RobThompsonLive.com
- 18. Step Three-Schedule Monday Tuesday Wed Thur RobThompsonLive.com
- 19. 4 keys to Disributing Content - daily + Consistency - Drive traffic to your main hub - Schedule your posts - use all channels to push traffic RobThompsonLive.com
- 20. Answer: How Many Posts A Day= 30+ Times A Day! RobThompsonLive.com
- 21. - You control the narrative - You determine your message and image - you create your digital voice - you become your own media outlet why is social media important to your brandRobThompsonLive.com
- 22. - When you give or provide content you are inspiring others - Don't ask for help or sell, offer to help someone - Build your relationships online as you would off line Its Better To give than recieve RobThompsonLive.com
- 23. Help- My goal everyday on social media is to help someone with their career or business inspire- i hope to inspire others with my stories, thoughts and actions connect- I love connecting people without ever expecting anything in return My Three Core PilarsRobThompsonLive.com
- 24. - Website: weebly.com or wordpress.com - Pictures: unsplash.com - Graphics: Canva.com - Schedule Posts: coschedule.com - Podcast: anchor.com and anymeeting.com - Vlog: Youtube - Blog: Linkedin, medium.com, your website Software & Tools RobThompsonLive.com
- 25. - one on one sessions applying the tools from This guide - Check lists of action items and accountability to stay on track - Individual game plan to leverage your experience and skills - Unlimited access to Rob via email and Linkedin DM's. - Linkedin profile review and development plan - Five session Accelerator Program: $897 - One session kick starter: $97 - Social media Management: Customized to your needs and budget My Services RobThompsonLive.com
- 26. Rob Thompson RobThompsonLive.com "I stood on the sidelines for years watching, reading and listening to ordinary people doing incredible things in social media. 3 years ago I decided to get in the game everyday, apply what I learned that it's better to give than recieve in the space and discovered my digtial voice. Don't wait and get in the game today" Rob@RobThompsonLive.com