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Transforming the Supplier-Driven Booking Experience
- 1. Transforming the Supplier Driven
Booking Experience
Tnooz-Monetate Webinar
February 13, 2012
Image Credit: jiazi (cc|flickr)
- 2. Understanding the Traveler
⢠Multi-Step Travel Cycle
⢠Types of Travel Transactions
⢠Conversion to Loyalty
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 1
Image Credit: don j schulte @ oxherder arts (cc|flickr)
- 3. Multi-Step Travel Process
⢠Inspiration
⢠Research
⢠Planning
⢠Validation
⢠Booking
⢠Travel Experience
⢠Sharing
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 2
Image Credit: RobW_ (cc|flickr)
- 4. Types of Travel Transactions
⢠Stand-alone Component
⢠Value Added Combination
⢠Bundled Purchase
⢠Dynamic Packaging
⢠Sequential Packaging
⢠Distributed Packaging
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 3
Image Credit: hirotomo (cc|flickr)
- 5. Revenue Opportunities
⢠Sales Transaction
â Upgrade
â Multiple Quantities
â Increase Duration
⢠Ancillary Product Sale
â Add Separate Product
â Bundle with a Related Product
⢠Question
â How to Maximize Lifetime Customer Value?
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 4
Image Credit: sun dazed (cc|flickr)
- 6. Conversion to Loyalty
⢠Encounter a Stranger
⢠Convert to Visitor
⢠Convert to Shopper
⢠Convert to Customer (1x)
⢠Convert to Returning Customer (2x)
⢠Convert to Repeat Customer (3x+)
⢠Question
â Is a Repeat Customer a Loyal Customer?
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 5
Image Credit: VinothChandar (cc|flickr)
- 7. Loyalty is Based on Shared Values
Value Drives Transactions â Values Drive Loyalty
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 6
Image Credit: maistora (cc|flickr)
- 8. Thank You
Questions?
Copies of the Presentation?
Comments?
Robert Cole
skype: robertkcole
twitter: @robertkcole
phone: +1.262.309.9560
web: rockcheetah.com
email: robert@rockcheetah.com
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole â RockCheetah | 7