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Transforming the Supplier Driven
              Booking Experience
                                  Tnooz-Monetate Webinar
                                     February 13, 2012




Image Credit: jiazi (cc|flickr)
Understanding the Traveler
• Multi-Step Travel Cycle
• Types of Travel Transactions
• Conversion to Loyalty




Tnooz - Monetate Webinar                         Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 1
Image Credit: don j schulte @ oxherder arts (cc|flickr)
Multi-Step Travel Process
•     Inspiration
•     Research
•     Planning
•     Validation
•     Booking
•     Travel Experience
•     Sharing
Tnooz - Monetate Webinar          Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 2
Image Credit: RobW_ (cc|flickr)
Types of Travel Transactions
•     Stand-alone Component
•     Value Added Combination
•     Bundled Purchase
•     Dynamic Packaging
•     Sequential Packaging
•     Distributed Packaging

Tnooz - Monetate Webinar             Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 3
Image Credit: hirotomo (cc|flickr)
Revenue Opportunities
• Sales Transaction
        – Upgrade
        – Multiple Quantities
        – Increase Duration
• Ancillary Product Sale
        – Add Separate Product
        – Bundle with a Related Product

• Question
        – How to Maximize Lifetime Customer Value?
Tnooz - Monetate Webinar              Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 4
Image Credit: sun dazed (cc|flickr)
Conversion to Loyalty
•     Encounter a Stranger
•     Convert to Visitor
•     Convert to Shopper
•     Convert to Customer (1x)
•     Convert to Returning Customer (2x)
•     Convert to Repeat Customer (3x+)

• Question
        – Is a Repeat Customer a Loyal Customer?

Tnooz - Monetate Webinar                  Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 5
Image Credit: VinothChandar (cc|flickr)
Loyalty is Based on Shared Values




 Value Drives Transactions ● Values Drive Loyalty
Tnooz - Monetate Webinar             Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 6
Image Credit: maistora (cc|flickr)
Thank You

Questions?
                           Copies of the Presentation?
                                                                                Comments?

Robert Cole
skype: robertkcole
twitter: @robertkcole
phone: +1.262.309.9560
web: rockcheetah.com
email: robert@rockcheetah.com
Tnooz - Monetate Webinar      Transforming Supplier Driven Booking Experience   Robert Cole ● RockCheetah | 7

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Transforming the Supplier-Driven Booking Experience

  • 1. Transforming the Supplier Driven Booking Experience Tnooz-Monetate Webinar February 13, 2012 Image Credit: jiazi (cc|flickr)
  • 2. Understanding the Traveler • Multi-Step Travel Cycle • Types of Travel Transactions • Conversion to Loyalty Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 1 Image Credit: don j schulte @ oxherder arts (cc|flickr)
  • 3. Multi-Step Travel Process • Inspiration • Research • Planning • Validation • Booking • Travel Experience • Sharing Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 2 Image Credit: RobW_ (cc|flickr)
  • 4. Types of Travel Transactions • Stand-alone Component • Value Added Combination • Bundled Purchase • Dynamic Packaging • Sequential Packaging • Distributed Packaging Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 3 Image Credit: hirotomo (cc|flickr)
  • 5. Revenue Opportunities • Sales Transaction – Upgrade – Multiple Quantities – Increase Duration • Ancillary Product Sale – Add Separate Product – Bundle with a Related Product • Question – How to Maximize Lifetime Customer Value? Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 4 Image Credit: sun dazed (cc|flickr)
  • 6. Conversion to Loyalty • Encounter a Stranger • Convert to Visitor • Convert to Shopper • Convert to Customer (1x) • Convert to Returning Customer (2x) • Convert to Repeat Customer (3x+) • Question – Is a Repeat Customer a Loyal Customer? Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 5 Image Credit: VinothChandar (cc|flickr)
  • 7. Loyalty is Based on Shared Values Value Drives Transactions ● Values Drive Loyalty Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 6 Image Credit: maistora (cc|flickr)
  • 8. Thank You Questions? Copies of the Presentation? Comments? Robert Cole skype: robertkcole twitter: @robertkcole phone: +1.262.309.9560 web: rockcheetah.com email: robert@rockcheetah.com Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 7