AT&T Internet of Things
•
2 gefällt mir•778 views
This document provides an overview of the Internet of Things (IoT) and how AT&T is helping businesses leverage IoT solutions. Some key points: - By 2020, an estimated 50 billion devices will be connected to the Internet, including sensors in cars, appliances, and more. IoT is expected to nearly triple to a $1.7 trillion global market. - AT&T has connected over 25 million devices to its network and added 1.6 million connected devices in one quarter in 2015. It experienced a 250% increase in IoT data usage from customers in the last 24 months. - IoT can help businesses gain efficiencies, reduce costs, generate new revenue streams, and improve
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie AT&T Internet of Things
Ähnlich wie AT&T Internet of Things (20)
Mehr von Rob Pedigo
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
AT&T Internet of Things
- 2. Contents 50billion“things”connectedto theInternetby2020. Source:DHLTrendResearch/CiscoConsulting,20151 04 Preface 06 LetterfromChrisPenrose SeniorVicePresident AT&TInternetofThings 08 Whatyouneedtoknow abouttheInternetofThings 10 EvaluatingROI 12 Thedeveloper’s conundrum 14 Drivingtheconnected carrevolution 16 Theconnected caropportunity 18 FleetManagement: End-to-End 20 Transportationandtelematics 22 Fleetcasestudy: B&PEnterprises 24 AT&TSmartCities 26 Smartcitycasestudy: MuellerWaterProducts 28 AT&Tandthesmartgrid 30 Yoursupplychain underyourcommand 32 Theneedfor proactiveresponse 34 Assetmanagement casestudy: Maersk 36 Takingthenextstep 37 Sources 3
- 4. Businessleader, We’reoperatinginatimewhenvirtuallyanythingcanbeconnectedtothe Internet. Entirelynewexperiences,revenuesandprofitability,tightercustomer relationships,businessinsightsandprocessesneverthoughtpossiblearenow achievableusingtheInternetofThings(IoT). Harnessingdatatopredict,learnandmakereal-timedecisions,cancreatea distinctcompetitiveadvantageforyourbusiness. Knowingthevalueofthedata isthefirststeptodrivingpositivechangeusingtheIoT. Withthat,youcanbetter executeawinningstrategyacrossmanydepartmentsinyourorganization. FrommarketingteamsandnewproductdevelopmenttooperationsandI.T., unlockingthevalueofIoTsolutionsinyourbusinessmaynotbeassimpleas connectingdevicestotheInternet,butitcanbeeasierthanyouthink. ThisAT&TreportontheInternetofThingsandhowTheRightInformation CanChangetheWorldisintendedtoshareinsightsthatcanhelpyouturnthe InternetofThingsintoastrategicadvantageandincludestopicsthatcanhelp driveyourorganizationtosuccess,including: • Accelerateinnovation • BetterunderstandthechallengesyourI.T.organizationmayface • LearnaboutIoTinusetodayfromindustrieslikeautomotive, transportation,andmunicipalinfrastructure WeareexcitedabouttheInternetofThings.Thankyoufortheopportunityto shareourleadership,knowledge,andexperienceinIoTwithyou.Pleasereach outandvisitussoonatatt.com/iot. ChrisPenrose SeniorVicePresident AT&TInternetofThings “Ourgoalistoreplace confusionwithclarity. Harnessingdatafromthe InternetofThingstopredict, learnandmakereal-time businessdecisions,can createadistinctcompetitive advantageforyourbusiness.” ChrisPenrose SeniorVicePresident AT&TInternetofThings 6 76
- 5. Whatyouneedto knowaboutthe InternetofThings • IDC predicts the global market for the Internet of Things will nearly triple reaching $1.7 Trillion by 2020.3 • An estimated 50 Billion “things” ranging from sensors in cars and traffic lights to utility meters and household appliances will be sharing data over the Internet by 2020.4 • As the leader in North America for the Internet of Things, we have connected more than 25 million devices to our network and continue to grow. • In Q3 of 2015, we added a record 1.6 million connected devices in a single business quarter. • And in just the last 24 months, AT&T has experienced a 250% increase in data usage from our IoT customers. Greaterefficiency,newrevenue,loweroperatingcosts,and increasedcustomersatisfactionallcontributetothereasons theInternetofThingsishighonthelistofmanybusinessleaders. Weknowbusinessesareseriousabout theInternetofThings: TheInternetofThingsismoving fromconcepttorealityfast.Business leadersarecreatingmomentumin manyindustries,including: • In automotive, Machina Research estimates the number of IoT connections to grow from 125 million in 2014 to approximately 1.2 Billion in 2024, representing a CAGR of 23%.5 • In transportation, Berg Insight forecasts a 15.3% growth of active fleet management systems by 2019.6 • In Smart Cities, Frost & Sullivan research shows that between 2011 and 2014, approximately 37 million smart meters were shipped in the United States and approximately 5 million in Canada.7 Youwantthebottom-lineresults,profitability, andcostreductionsthatIoTcanproduce. Youknowyourindustry,businessandcustomers, andwhichconnectionscandrivemaximum value.Buthowdoyouturnyourvisionsofa connectedfutureintoareality? Thebestwaytohelpourcustomerstransform theirbusinesseswithIoTistoprovidethe servicesandplatformsthatcovertheentire technologyvaluechainfromdevicesand connectivitytoplatformsandapplications. Thisway,yourorganizationhasthetoolsand resourcestofocusattentiononinnovation ratherthanfacemanyofthechallengesthatcan arisefrombuildingIoTsolutionsforthefirsttime. Executivesummary Morethan50% ofdevelopers activelyworking onIoTsolutionsare thinkingglobally. WhatdoesIoTmean formybusiness? Whatisthereturnon investmentandhowdo youseeyourcompany changinginthenext 2to5years? Howquicklycanyoutest theorieswhileminimizing costs? DoesyourCIOhavethe rightmixofdeveloper talenttodesignandbuilda newsolution? Areyourplansglobal? 5Questionseverybusiness shouldaskbeforeyoubuild yourfirstIoTsolution: Source:IDC2 85% of global organizations are considering or exploring an IoT strategy 98
- 6. Evaluating ROI TheInternetofThingsisgrowingsteadilyalongsidethealreadywell- establishedsmartphone,tablet,PC,andconsumerelectronicmarkets. AccordingtoIDC,aglobalproviderofmarketingintelligence,IoTisexpectedto growatacompoundannualgrowthrate(CAGR)of19.2%throughtheforecast period(2014–2020),whereasallthe“other”connecteddeviceswillgrowata CAGRof9.5%.8 TheInternetofThingscanbedefinedastheconnection ofeverydayobjectsandmachinessothattheywork seamlesslytogetheracrossmodernnetworks. Thedata collectedmustbeaggregated,oftendisbursedamongst legacybackendsystems,storedandanalyzed.Withthis, thedatacanbetransformedintomeaningfulinformation inordertocreatenewserviceopportunitiesandoptimize businessprocesses. CompaniesoftendeployIoTsolutionsforoneoftwo reasons–efficiencygainsorcostsavings. Withmore innovation,companiesarelookingatIoTservicesto enablenewbusinessmodels,orcreatenewrevenue streams.Whetheryourinterestsaremotivatedby costsavingsorimprovedrevenue,theIoTisuniquely positionedtohelpwithboth. IoT Versus Other Connected Devices 40M 30M 20M 10M 0 2014 2015 2016 2017 2018 2019 2020 IoT “Other” connected devices Decreased Customer Churn Asset& Inventory Visibility Regulatory Compliance Business Process Efficiency Improved Workflow Management ImprovedEfficiencies NewVertical Markets New Capabilities New Horizontal Applications Improved Customer Services NewBusinessModels MarketorRevenueGrowth CostReduction The Internet of Things: The connection of everyday objects and machines so that they work seamlessly together across modern networks. In this report, we define the Internet of Things (IoT) as the digitization of elements of the physical world, in which products and other “things” are outfitted with intelligent sensors and tags that let them communicate across the Internet without human intervention. This definition excludes smartphones and tablets.' Source:IDC 2015 1110
- 7. Thedeveloper’s conundrumInJune2015,AT&TandIDCfieldedandcompletedasurveylookingtogainadeeper understandingofdevelopersanddevelopercommunitiesthataretargetingIoTsolutions, markets,andendpoints. Duringthestudy,twoprimaryobstacleswereuncovered.First,developersarechallenged tocutthroughallthenoiseabouttheendlesspotentialofIoTandfindtherightfocus.The secondchallengeisfindingtherightpartnertoworkwithtobringtomarketanapplication orsolutionthatiseffectiveor,whereapplicable,revenuegenerating. + DevelopingIoTapplicationsischallenging Themajorityofourdeveloperaudience(53.7%)foundtheprocessof developingapplicationssomewhatchallenging,withanother9%expressingit hasbeenaverychallengingprocess. Q.Pleasechoose theresponsethat bestdescribesyour experiencedeveloping IoTapplications. Source: IDC, 2015, n=201 Very challenging process 9.0% Organized process 37.3% Somewhat challenging process 53.7% Source:IDC TheDeveloper’sIoTPlaybook:WhattoExpectandWheretoTurntoFast-TrackYourIoTInitiatives Theshortageofskilled mobiledevelopersisthe primarybarriertoefficient releasecyclesaheadof anumberofwell-known technicalchallenges. + AshortageofskilledIoTdevelopersisaprimaryobstacle Alackofavailabletalenthasdemonstrablyheld backthepaceofenterprisemobilization. InAppceleratorandIDC’s3Q14MobileTrends Report,bothdevelopers41.3%andITdecision makers33.5%cited“findingskilledresources”as thenumberoneobstacletotimelyappreleases. + TrainingforIoTdevelopmentislimited 82%ofactiveand87%ofaspiringIoTdevelopersindicatedthattechnical informationislessthanreadilyaccessible.Thisstronglysuggeststhatdevelopers arelookingtovendorsandserviceprovidersforbetterandmorecomprehensive toolsetsanddevelopersupportresources,andthatwheresuchresourcesexist, IoTdevelopmentispoisedtoaccelerate. Q.Pleasechoosetheresponsethatbestdescribesyour experiencedevelopingIoTapplications. Currently developing Expect to develop in 12-18 months Very accessible Moderately accessible Somewhat accessible Slightly accessible Not accessible at all Source: IDC, 2015, n=51 100% 80% 60% 40% 20% 0 18.5 12.5 40.7 16.7 22.2 33.3 18.5 33.3 4.2 Source:IDC TheDeveloper’sIoTPlaybook:WhattoExpectandWheretoTurntoFast-TrackYourIoTInitiatives + TheCaseforaComprehensive,Platform-CentricResource TheactiveIoTdeveloperssurveyedtellustheyareusingabroadvarietyof toolsandresourcestosupporttheirwork.Aspiringdevelopers’expectations aboutresourcerequirementslagbehindwhatactivedeveloperstellusthey areusinginpractice.Thisdeltahighlightshoweasyitistounderappreciate theneedforresourcesinanewdevelopmentdomainliketheIoTbefore projectsareactivelyengaged. >>GettheFullReport 1312
- 8. Drivingthe connectedcar revolution AT&T Drives IoT Innovation OurgoalwithAT&TDriveistobringtogetherthetopplayersintheindustryto collaborateandaccelerateinnovationforendusers.Wewanttogiveconnectedcar driversaccesstoIoTapplicationsthatprovideenhancedincarexperienceswhile continuingtofocusondriversafety.It’shardtooverstatetheimportanceofthe safetyfeatures.Theyincludevehicle-to-vehiclecommunicationandvehicle-to- infrastructureservices.Thiscombinationcreatesanawarenesszonearoundthe driver’scarthathelpsdriversanticipateandrespondmorerapidly,andappropriately, topotentiallydangeroussituations. UsageBased Insurance Lease,Rental, HP&ShareCar Mangement Emergency Call In-CarVoiceStolenVehicle Recovery VehiclePlatform Vehicle Navigation Vehicle Diagnostics RoadsideAssist In-Car Entertainment &InternetAccess Connected cars expected on the AT&T Network by the end of 2017 Relationships with the top automakers in the world 10M+9 1514
- 9. Theconnected caropportunity totalM2Mconnectionsinthe automotivesectorgloballyby2024 1.2billion User/Buyer Behavior • Sharing economy • Digital native expectations • Car as a service Source: Machina Research, 2015 Connected Cars External Environment • Demographics • Regulation • Urbanization/traffic congestion • CO2 constraints ICT Industry Dynamics • Telecom market saturation and declining ARPU • M2M connectivity • Big data • OS player strategies Auto Industry Dynamics • Competition and new entrants • Slowing growth • Demand for new revenue opportunities MachinaResearchestimatesthatatthe endof2014therewereapproximately 125millionMachinetoMachine connectionsintheautomotivesector globally.By2024thiswillhavegrownto 1.2billion,representingaCAGRof23%9 Theabilitytoaddconnectedservices givestheautomotiveOEMshope thattheycancreateinnovativedriver- orientedservicesthatwillbringinnew revenuestreams,reachoutdirectlyto theendcustomersoastodeepenthe relationship,winvaluableafter-sales servicebusiness,anddifferentiatetheir carsfromthoseoftheircompetitors. Formobilenetworkoperators,M2Misa newandlargelyuntappedmarket,and theautomotiveindustryisconveniently structuredasaB2Bopportunitywithasmall numberofverylargecustomers.Thearrival ofBigData,theCloud,4Ganddedicated M2Mprovisioningplatformsmeansthatthe telecomindustryhassomenewtoolsto offertheautomotivesector. Thelastfewyearshavemarkeda sea-changeduetoonekeyfactor:the adventofincreasinglyubiquitousaccess tobroadbandnetworks.Thisallowsthe intelligencetoresideonthenetworkrather thanonthedeviceitself.Thenextfive yearsmayheraldtheshiftfromoffline toonlineintelligence. MachinaResearchwillbewatchingthis dynamicwithsomeinterestoverthe nextfewyears.If,asexpected,theshift takestheformoflessintelligenceonthe deviceandgreaterconnectivity,itwillbe manifestedinM2Masmuchasinanyother connecteddevices.Theimplicationsand timingofthisshiftforM2Mtrafficand revenueisquitesubstantial. Thenextgenerationofcarpurchasers simplywon’tacceptun-connectedcars.It willseemnaturaltobeabletoaccessweb applicationsandcontentfromthedriver’s seat,albeitinwaysthatareappropriateto anin-carcontext. Inthenearfuture,theideathatin-car usersshouldonlyhaveaccesstomedia contentthattheyphysicallybroughtwith themintothevehicle,orbroadcastmedia nottargetedtotheirspecificpreferences, willseemquaint. Increasingly,driverswillsimply expectcars–likemostotherthings thattheyownoruse–tobeconnected totheinternet. Factorsdrivingtheadventoftheconnectedcar Source:MachinaResearch,2015 Factorsdrivingtheadventoftheconnectedcar Source:MachinaResearch,2015 1716
- 10. Fleet Management: End-to-End TheInternetofThingsgivesfleetmanagerstheabilitytomonitorexactly whereeveryassetis,24hoursaday,365daysayear.Evenmoreimportant, businessescanuseIoTapplicationstomeasurehowtheirvehiclesarebeing used.Thesesolutionscombinereal-timeglobalassettrackingwithawidevariety ofinnovative,value-addservicestosavethousands,evenmillions,ofdollarsin unnecessarymaintenance,trafficfines,andinsuranceexpenses. Security Tracking Vehicle Management Driver Management MobileWorkforce Management Transport Management Fleet vehicles on the AT&T network (as of Q2 2015) Vehicles makes AT&T’s service fleet is one of the largest commercial fleets in the US 1.9M 74K 1918
- 11. TheNorthAmericanfleet managementmarketis expectedtoexperience stronggrowthinthe upcomingyears Growthofactivefleet managementsystemsinthe NorthAmericanmarketby2019 AT&Tinthe transportand telematicsmarkets 15.3% fleetmanagementsolution providersintheUSmarketuse connectivityservicesfromAT&T. 9ofthe top10 2014 0 2 4 6 7 10 2015 2016 TheNorthAmericanFleetManagementMarket 2017 2018 2019 Active FMunits (millions) Inthefuture,fleetsareexpectedto usevehicledatainamoreanalytical fashion.Theywillintegratenew datasourcestorealizeefficiencies, includingtheuseofpredictive capabilitiesformaintenanceand operations. BergInsightanticipatesafuture scenarioinwhichtheglobalfleet managementmarketisdominatedby ahandfulofproviderswithinstalled basesmeasuredinthemillions. TheInternetofThings-togetherwithBig Data-isexpectedtocreateamarketplace fordataanalyticsthatwillfeedinto decisionsupportforfleetmanagement andothersolutions.11 AT&Thasextensiveexperienceinserving theUStransportationmarket.OutofAT&T’s closeto25millionconnecteddevices, inservice,transportation-relatedM2M applicationsaccountforaround2million unitsinNorthAmerica. AT&T’sfullportfoliosupportsbasicfleet trackingneeds,aswellasconsultative selectionofmoreadvancedsolutions. Fleetscommonlyadopttelematics systemsfromAT&Ttoimprove managementefficiency,proofof deliveryanddriverproductivitybyusing applicationsthatstreamlinedispatching, routing,trackingandreporting. AT&Tsetsitselfapartfromthe competitionbyworkingwithastrong ecosystemofpartners,offeringa rangeofsolutionsdesignedtoappeal totheneedsofallsegmentsinthe transportsector.BothAT&T’shistory ofsuccessinthetransportation marketanditsrobustnetworkof globalSIMcapabilitiesareindustry differentiators. Source:BergInsight,201510 Source:BergInsight,201510 2120
- 12. B&P’sBottomLineResults B&PEnterprisesisanemergencyresponsespecialistoperating 200vehiclesandover400otherpiecesofconstructionandmarine equipmentacrosstheUS.Oneofthecompany’smajorchallengeswas managingtheirrapidgrowth,includingaccuratetrackingforalloftheir fleetresources. B&PturnedtoAT&Tanditsinnovativefleetsolutionstodevelopa comprehensive,simple-to-implementprogramthatwouldcreate immediatecostsavings. “It’sahugebenefit.Thesolutionwascost effective,andwesawareturnoninvestment immediately.AT&Talsohelpedussetupand implementthenewtechnology.” JamesHinton,EnvironmentalHealth& SafetyDirector/DoTManager,B&PEnterprises 80% Fleet solution provided 80% decrease in DOT violations 86K Fleet solutions saved $86,000 annually on insurance Fleetcasestudy: B&PEnterprises See the whole story 2322
- 13. TheInternetofThingsgivescitiespowerfulnewtoolsforsavingmoney andoperatingmoreefficiently.Theseinnovative,intelligentsolutions buildmorelivablecitiestoday,aswellasapowerfulbridgetothefuture. Smart Homes Smart Energy Smart Infrastructure Smart Healthcare Smart Buildings Smart Security Smart Governance Smart Transportation 66% of the world’s population will live in cities by 2050 60-80% of global greenhouse gas emissions will be generated by cities AT&T SmartCities Source:UnitedNations,WorldUrbanizationProspects,201412 24 2524
- 14. MuellerWater’sBottomLine WorkingtogetherwithIBMandMuellerWaterProducts,AT&T isdevelopingasolutionthatmakesitpossibletodetectleaksin watermains.Thethreecompaniescametogetherafterthefederal governmentissuedaninvitationforcompaniestoshowcasetheir smartcitysolutions. Thisproofofconceptisnowacommercializedsmartwatersolution forlargecompanies,municipalities,orevenwaterparks–leveraging acoustictechnologyprovidedbyMuellerWaterProducts. Acousticsensorsplacedalongthepipestriggeralarmswhenthey sensesoundchangesthatmayindicateleaks.AT&T’sLTEnetwork carriesthesensorinformationtocomputingresourcesrunninga watermanagementapplicationfromIBM. “AlthoughtherangeofourIoTsolutionscontinues toexpandandevolve,thepurposeforcreatingthem remainsthesame:tohelpbusinessesstreamline processes,reducecosts,bemoreproductive,and createnewproductsandlinesofbusinesses.” MobeenKhan AT&T,AVPIoTStrategyandProductManagement Smartcitycasestudy: MuellerWater Products 6 billion gallons of water lost per day in the US 30% of the pipes serving populations of +100,000 are 40 to 80 years old Source:U.S.EnvironmentalProtectionAgency13 Source:AmericanSocietyofCivilEngineers14 2726
- 16. AT&T Cargo View with FlightSafe® Accessglobalsupplychainawarenessandstayincontrol. AT&TCargoViewwithFlightSafe® putsyouincontrolandhelpsyoustayontopof yourshipmentsfromendtoend.FlightSafe® deviceswithsensorstravelwithyour cargoandstreaminformationdirectlytoyou,soyoumaximizevaluabletrackingdata andclosemonitoringgaps.Whetheryourcargoisonthegroundorintheair,thereis nodetailtoosmallwhenitcomestoyourbusiness. GPS Temperature Sensor Pressure Sensor Light Sensor Shock Sensor Motion Sensor 27 Airlines worldwide have approved the use of AT&T Cargo View on their flights 280K + Containers monitored globally by AT&T Yoursupply chainunder yourcommand 3130
- 17. Theneedfor proactiveresponse Supplychainshavebecomelargerandmoreinterconnected. Theglobalizationoftheeconomyhascreatednewchallenges fortransportationandlogisticsproviders,including: • Higheroperatingcostsandcommodityprices • Anew,morecomplicatedregulatoryenvironment • Theneedtotransformcrewproductivityandoperations • Fleetmanagementoptimizationandondemandassetavailability • Demandforcustomerserviceimprovements In2014,eyefortransportinconjunctionwithAT&Tconductedaglobalsurvey15 ofshippersandlogisticsproviderstofindouthowthesupplychainviewsthe importanceofoperationalvisibilityandmonitoringtechnologiesnowandinthe future. Keyfindingsinclude: TimelinessofInformationisthenumberone challengeinthesupplychaintoday Whenaskedaboutthenumberoneprobleminthesupplychaintoday,65%of respondentswhohavenotdeployedvisibilitysolutionssay‘timelinessofinformationis a‘bigchallenge’.Thiscomparesto46%sayingthesameforthosewhohavedeployed solutions.Thisdataillustratesthatoperationalvisibilitysolutionsaredramatically reducingtheproblemoftimelyinformationandcanbeinterpretedasaprimary solutionwhenproblemsdoexist. Increasingvisibilityisatoppriorityforthose responsibleforthemovementofgoods Whenaskedhowimportantoperationvisibilitytechnologiesaretotheirbusinesses, around90%ofrespondentsreportthatimprovingoperationalvisibilityandreal timeinformationiseither‘criticalandnecessary’or‘veryimportant’. Statedanother way, Lessthan1%ofallrespondentssaidimprovingoperationalvisibilitywas‘not important.” ThetechnologyoutlookforIoTsolutionsinuseby thetransportationandlogisticsindustryisstrong. Thetechnologytrendforoperationalvisibilityintransportationandlogisticshas nowreachedapointwheredeployingacompelling,automatedsolutiontomonitor goodsintransitiscommonplace.Thenewemphasisregardingreceiptoftimely informationisinanumberofareas;notjustlocation,buthumidity,temperature, andsecuritycanalsobesolvedwiththeadoptionofafullyautomatedIoTsolution. Companiesexpecttosee ROIwithin2years. Thereturnswillalsocomefasterthanyoumaythink. 80%ofcompanieswhohavealreadydeployedsome solutionsandlookingtoexpandtheiruse,believe thattheywillgetareturnwithin2yearsontheirnew deployments. Within 2 year Between 2-3 years More than 3 years 80% 11% 9% Companiesthatusemonitoringtechnologies aremovingbeyondlocationdata Locationinformationisveryprevalenttodaywithover80%usingitwithinthesupply chain.Howevertheindustryhasmovingbeyondreportingjustlocation,withover 40%ofrespondentsreportingtemperaturedataandover40%usingvisibilitydatafor securityreasonstocombattheft.Otheroperationvisibilityinformationinuseincludes enginetelemetry,tiltsensors,tirepressures,driverperformance,andproofofdelivery. 7% 29%64% 46% 42% 1% 11% Do not yet have any operational visibility technologies Do currently use operational visibility technologies Critical & necessary Very important Somewhat important Not important >>GettheFullReport 3332
- 18. Maersk’sBottomLineResults Inoneofthelargestagreementsofitskind,Maerskisworking withAT&Ttotrackandmonitortheconditionofrefrigerated containerswithperishablegoods.BeforeAT&T’ssolution,onsite supplychainmanagerswereforcedtochecktheconditionofeach containermanually.Maersknowhasnear-real-timevisibilityintothe conditionsofeachrefrigeratedcontaineratalmostanypartofits journeyalongthesupplychain.Shippingsupervisorscanmonitor mechanicalperformancetohelpensuretheequipmentisinproper workingcondition. “AT&T’stechnologyhelpingensurecontainer conditionsareoptimizedandtheircontents arriveinpropercondition–nomatterthelength ofthejourney.” AmdiKrogh,MaerskLine’sVicePresident andHeadofAssets&Deployments +280,000 Refrigerated containers monitored via wireless 619 Maersk Line is the world’s largest container shipping company Assetmanagementcasestudy: MaerskLine Container Vessels 3534
- 19. TakingtheNextStep Sources 1. InternetofThingsinLogistics,DHLTrend Research|CiscoConsultingServices,2015 http://www.dhl.com/content/dam/Local_Images/g0/New_ aboutus/innovation/DHLTrendReport_Internet_of_things.pdf 2. TheDeveloper’sIoTPlaybook:WhattoExpect andWheretoTurntoFast-TrackYourIoT Initiatives,IDC,2015 3. WorldwideInternetofThingsForecast2015- 2020,IDC,2015 http://www.idc.com/getdoc.jsp?containerId=prUS25658015 4. InternetofThingsinLogistics,DHLTrend Research|CiscoConsultingServices,2015 http://www.dhl.com/content/dam/Local_Images/g0/New_ aboutus/innovation/DHLTrendReport_Internet_of_things.pdf 5. TheConnectedCar,FleetManagement,and Telematics,M2MNowMagazine,April-May2015 http://www.m2mnow.biz/2015/04/27/32498-m2m-now- magazine-april-may-2015/ 6. AT&TintheTransportandTelematicsSpace, M2MNowMagazine,April-May2015 http://www.m2mnow.biz/2015/04/27/32498-m2m-now- magazine-april-may-2015/ 7. AT&TandtheUtilities-Aninsightintobest practiceenablersintheU.S.utilitysector,M2M NowMagazine,July-August2015 http://www.m2mnow.biz/2015/07/08/34626-m2m-now- magazine-july-august-2015-edition/ 8. TheDeveloper’sIoTPlaybook:WhattoExpect andWheretoTurntoFast-TrackYourIoT Initiatives,IDC,2015 9. Visibility,SpeedandAgility:HowM2Mis redefiningtheSupplyChainandTransportation, eyefortransportReports,2014 10. AT&TintheTransportandTelematicsSpace, M2MNowMagazine,April-May2015 http://www.m2mnow.biz/2015/04/27/32498-m2m-now- magazine-april-may-2015/ 11. ibid 12. WorldUrbanizationProspects, UnitedNations,2014 http://esa.un.org/unpd/wup/highlights/wup2014-highlights.pdf 13. TheCleanWaterandDrinkingWater InfrastructureGapAnalysis,U.S.Environmental ProtectionAgency,2002 http://www.m2mnow.biz/2015/07/08/34626-m2m-now- magazine-july-august-2015-edition/ 14. InfrastructureReportCard,AmericanSociety ofCivilEngineers,2009 http://yosemite.epa.gov/water/owrccatalog.nsf/ 7322259e90d060c885256f0a0055db68/ 7a8df50b74d1585585256c44005dba46!opendocument 15. EconomicBenefitsofincreasingElectricGrid Resilience,ExecutiveOfficeofthePresident, August2013 http://energy.gov/sites/prod/files/2013/08/f2/Grid%20 Resiliency%20Report_FINAL.pdf 16. AT&TandtheUtilities-Aninsightintobest practiceenablersintheU.S.utilitysector,M2M NowMagazine,July-August2015 http://www.m2mnow.biz/2015/07/08/34626-m2m-now- magazine-july-august-2015-edition/ 17. ibid WhiletheInternetofThingsmaysometimesseemslikeanewbuzzword ortechnologyfad,itishardlynewatall. Themovetowardsaddingsensing, diagnostic,andcommunicationscapabilitiestothe“things”thatare importanttoabusinesshasbeenslowlymovingforwardforatleastlast twodecades. Whatisnew,however,istherapidpaceofinnovationaroundit,andthe expectationsonwhatitmeanstobusiness. Justastheinternetprogressed quicklyfromanunknowntechnologytothedominantvehicleforglobal informationexchange,andtheSmartphonehasgonefromluxurydevice toaubiquitousoneinnearlyeverycorneroftheglobe,IoTwilllookradically differentinjustafewyearstime. Pricedecreasesinsensors,chips,andbroadbandaccesscoupled withourimprovingabilitytostoreandusedataintheCloudisdrivingthe currentstageoffastIoTgrowth. Howeverthisrapidinnovationwillonlybe usefultocompanieswhocanmasterthebusinesslogicneededtomake itservetheirpurposes. Thisreporthasdetailedmanyofthechallengesandopportunitiesthat businessleadersandtheirteamswillfaceastheymoveforwardwithplans thewillincorporatetheIoTintotheirbusinesses. FormostbusinessesthekeyquestionisnotwhethertoadoptIoTsolutions, buthowtobestusethem. Ultimately,acompany’sabilitytorealizethetruepotentialoftheInternetof Thingsisdrivenbyitsskillinutilizingtheconnectivityandinformationthat comesfromit. AT&Thashelpedcompaniesbigandsmallconnectmore than25millionIoTdevicestoournetworkandthenumberisgrowingevery day.Isyourbusinessreadytotakeadvantageofthenewpotential theInternetofThingsdelivers? Startaconversationwithustodaybyvisiting www.att.com/iot. 3736