How to maximize customer value for your product or services, and minimize cost through structured approaches, methodologies and tools

1. Rob Allen
www.robertwalterallen.com
A Holistic Approach to Enabling People,
Processes and Product Development

2. Starting with a generally accepted
principle…
A successful business has great:
• People
• Processes
• Products
How do we achieve this in any
product or service business?

3. Principles of a Successful Business
• People
• Processes
• Product
Productivity
Maximized Customer Value
and Minimized Cost
Re-framing the 3P’s:

4. • Consider the following:
‐ An excellent product development process ensures
maximum customer value while cost is minimized
‐ Process improvement reduces costs across the enterprise
‐ Project management ensures execution of product
development, or process improvement products
Disciplines Enabling Products & Productivity
People, Processes and Product Enablers!

5. Disciplines Enabling Products & Productivity
Maximized Customer Value Minimized Cost
Product Development Process Improvement
Project Management
People, Processes and Product Enablers!

6. Methodologies in each of the disciplines

7. Methodologies:
Product Development
• Structured Product Lifecycle (PLC) Process
• Cross-Functional Product Development Teams
• Project Governance & Oversight
• Optimize Designs for:
‐ Customer Value
‐ Minimize Costs
• Design for Reliability, Manufacturing
Products that Maximize Customer Value and Minimize Cost

8. Process Improvement
Efficient Manufacturing and Business Processes
• Specify Value as Perceived by the Customer
• Identify the Value Stream
• Make Value Flow and Eliminate Waste
• Enable Pull From the Customer
• Continuously Improve in Pursuit of Perfection
• Robust Problem Solving:
‐ Define
‐ Measure
‐ Analyze
‐ Improve
‐ Control
Methodologies:

9. Project Management
Project
Initiation &
Approval
Scope
Definition
Project
Plan &
Schedule
Project
Execution
Project
Management
& Control
Project
Close
Effectively Manage Projects to Ensure Excellent Products and Processes

10. Enabling Products & Productivity

11. • In lieu of “product”, development of a service can also be
substituted….many methodologies and tools still apply
(…we still want to maximize value of a service to a customer
and minimize cost)
• IT enablement of processes can also benefit from selected
product development and process improvement tools to
complement Agile & SCRUM
(e.g. identifying customer value, clarifying business processes,
establishing business requirements, etc)
Service Development and IT Enablement

12. ‐ A tailored approach can be provided for any given strategy or focus area
‐ Structured approaches will improve project governance, critical thinking,
teamwork and product and process quality
‐ Tools within any of the methodologies will speed things up and enable a
more efficient enterprise
MORE INFORMATION:
Follow-up with any question you might have at
rob@robertwalterallen.com
Rob Allen
www.robertwalterallen.com
Summary