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New product Development - sugarcane juice.

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Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost.
Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack.

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New product Development - sugarcane juice.

  1. 1. WELCOME TO OUR PRESENTATION
  2. 2. GROUP NAME
  3. 3. Group Members Name ID Intake & See Rizwan Mahbub Khan 12132101051 30th (02)
  4. 4. Marketing Plan of Sugarcane Juice
  5. 5. About Sugarcane Juice • Sugarcane juice is the juice extracted from pressed sugarcane. It is consumed as a beverage worldwide, and especially in regions where sugarcane is commercially grown such as Southeast Asia, South Asia, and Latin America.
  6. 6. Situation Analysis Customers: • In summer people of all ages take soft drinks and juices to satisfy their thirst. So Sugarcane juice in tetra pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life. Company: • We are going to prepare marketing plan of Sugarcane juice in pack because we are going to established new business in Bangladesh, we made a budgeting plan for our business.
  7. 7. Situation Analysis Competitors Direct Competitors: • The direct competitors of our Product are: • Pran • Shezan • Danish etc. Indirect competitors: • As the Sugarcane juice is the symbol of the refreshment and nutrition and it is also a substitute for the other soft drinks. So in the soft drink market we have the competitors like • Coca cola • PEPSI • And other drinks.
  8. 8. The annual production of sugarcanes in Bangladesh is estimated to be about 1 million tons. Due to rapid growth in organized retail and promotion of Bangladesh sugarcanes for export, production is expected to grow at the rate of about 15% per year. However, it has to be kept in the mind that due to variations in weather, the production of sugarcanes fluctuates. Situation Analysis
  9. 9. Market Opportunity and Issues Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost. Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack.
  10. 10. Marketing Strategy & Target Markets Marketing Strategy: • Brand strategy is at the heart of marketing strategy. • Our product will be in Husna packaging which will be attractive. Target Markets: • Although our juice is for all ages and for all kinds of people. But the youth is our main target. we have decided to market and enter into 7 divisional major cities of Bangladesh such as , – Dhaka, – Chittagong, – Khulna, – Rajshahi, – Sylhet, – Barisal and Rangpur
  11. 11. The Benefits Of Drinking Sugarcane Juice 1) Sugarcane juice is a great preventive and healing source. 2) ) Sugarcane strengthens the stomach, kidneys, heart, eyes brain and sex organs. 3) This is one sweet drink even the diabetic can enjoy without fear. 4) Due to its alkaline nature, it helps to fight cancer. 5) It refreshes and energizes the body instantly as it is rich in carbohydrates.
  12. 12. Product Our juice taste and flavor is according to the customer expectations because we provide100% pure juice. We have no compromise with quality. The design of sugarcane juice that it will be in attractive and stylish pack size………. •250ml •500ml •1000ml
  13. 13. Place • The place of the distribution and availability of the product also influence the buying behavior. • So we provided our product to all the all the distributors and they will provided it to famous retailers of Dhaka, Chittagong and Rajshahi. Because of this our product will be available at more shops and our sales will increase.
  14. 14. Pricing • For the pricing strategy, we will follow two pricing strategy, like: – Competition Based Pricing – Market Penetration Pricing So we use penetration pricing strategy. • 250ml- 20Tk • 500ml- 40Tk • 1000ml- 80Tk
  15. 15. Promotion • Online • Newspaper Advertisement • Billboards • Car and Vehicle Advertisements • Awareness Messages • Television & FM
  16. 16. Channels of Distribution
  17. 17. Manufacturer Actually this Sugarcane Juice is not produced in Bangladesh. We took the initiative to manufacture it. So we are the manufacturer here.
  18. 18. Wholesaler • Wholesaler: We will have six authorized wholesaler, as the agents in the six divisional cities to where we will offer our products. These wholesalers will represent our products with the help of different retailer and also advertise, store, distribute and do other promotional activities as well.
  19. 19. Retailers • Our retailers will actually offer our products to the actual and potential customers. They will collect the Juice packs from the wholesaler and market them frequently. In each an every public places like market, rail and bus station and river ports and air ports, besides colleges, university campuses and near the commercial areas. By this way we will reach to the customers.
  20. 20. Consumers • At the final level of the process come the consumers who will consume Sugarcane Juices. They are the target customers for our company and reaching them, should be our main goal in order to market our products. They will give the final and overall performance of our product and according to their demands the company must set their objectives and strategies
  21. 21. Strengths • First mover Advantage • Quality Conscious • Less no of taste • Everyone can drink this Sugarcane Juice. • No side effect of our product.
  22. 22. Weaknesses • Storage ability • Loyalty • Supply may not be proportional to demand due to many reasons like political unrest, scarcity of resource etc. • Excessive consumption may result health hazard. As excess of any consumption and taking will likely to affect the health
  23. 23. Opportunities • New flavor • Export • Support foreign investors • Health & Environment ministry approved. • Bangladesh Standard Testing Institute (BSTI) certified.
  24. 24. Threats • Government Regulation • Increase in competition • Entry barrier • Some people can make fake sugarcane Juices, and can sell it to the market and if people drink that they can a get a serious type of disease.
  25. 25. Review and Control We will have simple, decision friendly, monthly, quarterly, and annual reports focusing on • Revenue and sales • Expenses • Customer feedback • Market log (self and competitive major activities).

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