Presentation from Intranett 2012 in Oslo. My intranet story and what I have learned so far after 10 years working with intranets.Why does it matter if you are passionate about what you do and how can your passion fuel situations that seem hard to deal with. What is the future of intranets and how does the carreer path for intranet managers look? There is a future but the intranet as we know it is changing and the intranet manager will turn into a community manager as everyone in the organisation will be empowered to contribute information.

1. Intranet Passion – Why it matters
Martin @Risgaard
Rasmussen
Intranett 2012, Oslo, November
Quotes from IBF - http://www.ibforum.com/tag/intranet-love-affairs/
2012

2. About me

3. This presentation – A 360o view
• My intranet story
• The intranet and Your colleagues
• The intranet and Management
• The intranet and Me
• The intranet and The future

4. Passion is the driver
“Great intranets are created by passionate,
energetic and determined people. Behind every
great intranet you will often find one person
whose courage, power and in the end love for
their work, has produced stunning results.” –
Paul Miller, Founder & CEO, IBF

5. KOMPAN - 2002

6. LM Glasfiber 2007

7. Arla Foods 2008

8. Grundfos 2012

9. The intranet and your colleagues

10. What are they saying?
Who?
Why?
What?

11. What do they think?
Run a survey to confirm that the users do
what they say.
Run an annual survey to see development
AND get great feedback for what to do
next.
Don’t benchmark against others before you
know where you are yourself!

12. Pick up the bull horn!
The intranet is used by comms as the
medium – but what about the role of the
medium itself?
Dust of the marketing hat and show
what the intranet can do and remember
that the intranet is for everyone.
Make sure to give the intranet a strong
voice and it’s own identity.
”The first rule of Sharepoint is: You
do not talk about Sharepoint.”

13. Get out there – be visible!
Avoid the arms-length principle - Request
forms and templates can be well and good
but it alienates the users.
”But I don’t want all the support
questions…”
– maybe not, but never forget that any
request for support is an opportunity to
improve and start a dialogue.
“A successful man is one who can lay a firm foundation with the
bricks that others throw at him.”
–David Brinckley

14. The intranet and management

15. Intranet Governance
Anchor the intranet governance body as high in
the organisation as possible.
Be prepared and aim high! The right governance
setup takes time. Lots of time.
Make sure that the board or
council has sufficient mandate
- Also when it comes to the
budgets!
Governance drawing inspired
by Jane McConnell (@netjmc)

16. The editor corps
Involve the de-centralised editors as often as you possibly can. They want
to be involved!
Be consciuos how the editor positions are filled. Are they following own
interests or are they appointed? Are they temporarily employed or not?
Make them feel special:
Invite for ‘editor events’
Showcase good solutions
Give tokens of appreciation
…and don’t forget to listen. They are your
best source for feecback.

17. The intranet and me

18. Build a great network
Internally…
The intranet is cross-organisational – so
are intranet managers!
It’s not about what you know – it’s about
who you know.
Externally…
Meet and learn from the other lonely
wolves – Intranet management can be a
solitary job.
Sharing is caring…
http://intranetizen.com/intranet-events/

19. Understand business processes
From Finance to Legal to Marketing to IT – all in one day. You get to know
most business processes from the inside out.
The secret power intranet managers: 5-minute business understanding.

20. The traits of an intranet manager
• Diplomat
• Communicator (with all org. levels)
• Insightfulness
• Process manager
• Able to make connections
• Strategist
• Organisation developer
• Distiller (i.e. translating the complex into simple)
• Innovator
• Change Agent
• Catalyst
A Jack of all trades – master of none…?
A special thanks to the delegates at J. Boye Aarhus 2012 for compiling this list in one of the sessions

21. The intranet and the future

22. The intranet vs. The digital workplace
Communication Collaboration
- Corporate news - Activity streams
- Local updates - Team sites
- Press monitoring - Communities
- Blogs - Idea generation
Self Service Connection
- Time registration - Microblogging
- Invoice handling - Personal profile
- Buy & Sell - Content sharing
- Online forms - Friend & follow

23. The Social Intranet

24. Access from everywhere
https://www.ourtesco.com/

25. Summary – 5 tips to promote the
intranet
1. Focus continuously on the user’s requirements and align this with your
intranet strategy. Sharepoint is NOT a strategy.
2. Put on the marketing hat and make sure that your intranet is weill
known through out the organisation
3. Be visible, honest, and available. Putting a face to the intranet helps
create awareness and drive adoption.
4. Ensure that you have a proper governance setup and that your editors
are happy contributors.
5. Leverage the organisational reach of the intranet.
Remember that few in your organisation care more
about the intranet than you do.
To everyone else it’s just a very useful tool – it’s your job
to make it the best!

26. Comments? Questions?
Martin Risgaard Rasmussen
mrrasmussen@grundfos.com
@Risgaard
http://connaxions.wordpress.com
Thank you!