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Emotionomics - Neuromarketing
- 1. The Power of Emotionomics Brand Advocates How to collect emotional intelligenceto improve your performance
- 2. Prof. Arnaud Pêtre – Université C. de LilleManagingDirector - Brain Impact Emotionomics how to collect emotional intelligence to improve your performance?
- 3. Have youeverwondered… - Why your advertising campaign was not as effective as you hoped? -Why 70% of new products launched failed to reach the market?
- 4. “Every good marketer knows that …half the money spend on advertising is wasted, he just doesn’t know which half” - John Wanamaker
- 5. We show prospects information based on : what WE think they think…
- 6. Or in the most optimal situation based on : what THEY say they think…
- 7. But most of the time prospect DON’T DO what they THINK or what we think they think !… D Kahneman Nobel Price in economy 2002 Predictableirrationnality
- 8. There’smore to see 85% of processleading to propsects’ decisionsis non-CONSCIOUS
- 9. To unveilthis new field Understand how decisions are taken Find out and optimizeyourcom, Brand positioning, website, advertisments,emailing, … You mightbesurprised…
- 11. Is this efficient ?
- 12. Or this ?
- 14. WHERE WAY(dorsal stream)3° RATIONNAL THINKING (&memoryrecall) KILLS DECISION
- 15. Let’ssee if emotionomics! FMRI to explore EMOTION
- 19. MAXIMIZE ! Training and coaching Web Usability TV / video/ Print copy testing BrandingEmpowerment
- 20. RE- POSITIONING & DEEP BRAND UNDERSTANDING BrandingEmpowerment
- 21. Neural Mapping – Strengh of linked concepts seduction flirt Health thinness beauty diet holydays feminity effort source water transparency environnement nature life mountain glacier baby maternity snow volcan Ice cube rose Hugs smoothness 0% Consciousness + 100% A famous brand of water
- 22. source water transparency environnement nature life Neural Mapping - Dimension 1 + Core business
- 23. mountain glacier snow volcan Ice Neural Mapping - Dimension 2 + Mountain Core business *illustration, for the whole results please contact us
- 24. baby maternity Hugs smoothness Neural Mapping - Dimension 3 + Core Business + Lovingmum Moutain Mountain Core business Lovingmum *illustration, for the whole results please contact us
- 25. seduction flirt Health thinness beauty diet holydays feminity Neural Mapping - Dimension 4 Seduction Seduction… + Core Business ’ + Lovingmum Moutain Mountain Core business *illustration, for the whole results please contact us
- 26. seduction flirt Health thinness holydays feminity Neural Mapping - New territory Glamour +
- 27. Brain Impact in the Media our 3 tesla IRMf
- 28. Prof. Arnaud PETRE ManagingDirectorBrain Impactwww.brainimpact.eu Tel: +32 (0)496/ 78 15 41 Arnaudpetre
- 29. Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be
Hinweis der Redaktion
- Which categorization? (branding,…)Personalize next slides to business audience you’re speaking to?