I wrote this large brochure showcasing the many offerings of the university's business school.

1. BUSINESS
SOLUTIONS
ASK US YOUR BIG QUESTIONS. BRING
US YOUR CHALLENGES, GRAND IDEAS
OR PROPOSALS. MASSEY BUSINESS
SCHOOL WILL FIND THE SOLUTIONS
YOU NEED.

2. At Massey Business School we are committed to partnering
with enterprise to foster growth and leadership in business,
using our resources to develop and promote new thinking,
products, technology and ways of working.
Our experts are among the world’s best – they are actively
exploring the big issues in business, recognising and
anticipating change, and contributing positively to the
country’s wealth and wellbeing.
The strength of Massey Business School is reflected in our
international accreditation as one of the top five per cent
of business schools globally.
Whether the needs of your business centre around talent
or leadership development, high-end consultancy, research
and innovation, or business development, come to us with
your problem or proposal.
Wherever you are in New Zealand (or even overseas), we
will work with you to create solutions, drawing on strengths
within the business school and the wider university.
Professor Ted Zorn
Pro Vice-Chancellor and Dean, Massey Business School
WELCOME

4. WHAT DO YOU NEED?
ASK US YOUR BIG QUESTIONS. BRING US YOUR CHALLENGES,
GRAND IDEAS OR PROPOSALS. SEEKING SOLUTIONS IS WHAT
WE DO.
CONTENTS
04 TALENT DEVELOPMENT AND STAFF RETENTION
Targeted professional development for
your executives
> Massey Executive Education
Give your up-and-comers a boost
> In-Sight MBA short programme
Develop effective managers
> Manager Activation Programme
Partnerships to achieve your development goals
> Education for staff at all levels
Try our students on for size
> Massey interns
06 DEVELOP OUTSTANDING LEADERS
Well-rounded, visionary leaders
> Master of Advanced Leadership Practice
Equip executives with the skills needed to
transform organisations
> Executive MBA
08 BUSINESS INSIGHTS
Transform big data into effective
business intelligence
> Master of Analytics (Business)
10 STRATEGY SUPPORT
Strategy planning facilitation and advice
12 RESEARCH AND INNOVATION
Research-based solutions to your business problems
> Auckland Knowledge Exchange Hub
14 START-UP DEVELOPMENT
Help with starting or commercialising a
new venture
> ecentre
16 CLIENT STORIES
Who have we worked with?
02

5. REACH
We’ll add value to your business, no matter where you are located. Let our
experts come to you or visit one of our campuses in Auckland, Manawatü and
Wellington.
With significant expertise in distance, block and online teaching and learning,
Massey is New Zealand’s national university, with global reach.
KNOW-HOW
Massey has a huge range of specialists and experience in working with
organisations large and small to achieve their goals.
FLEXIBILITY
We will engage with you in a way that works for you and your business. We will
listen to what you want and how you might want it delivered, and then work with
you to bring the best Massey has to your business.
INNOVATION
We understand innovative thinking and what it takes to develop and
commercialise new products, technologies, services and processes.
WHAT DO WE OFFER?
WE CAN HELP YOU ASK THE RIGHT QUESTIONS
AND FIND THE ANSWERS.
WHAT HAVE
WE GOT?
03

6. TALENT
THAT STANDS
OUT.
WHAT IF YOU COULD
> build the talent required to power your business forward?
> ensure your people are engaged?
> identify and grow results-orientated leaders?
How can you identify and develop
your people's unique talents?
TALENT
DEVELOPMENT
AND STAFF
RETENTION
04

7. IN-SIGHT MBA
Give your up-and-comers a boost.
You’ll see immediate effects in your organisation with this
intensive five-day residential programme at the Auckland
campus. For current leaders and those with potential.
massey.ac.nz/in-sightmba
MASSEY EXECUTIVE
EDUCATION
Targeted professional development for your executives.
Transform your organisation from the inside out with
customised programmes in areas such as strategic human
resources management, marketing strategy, investment
strategy, leadership, governance, change management,
and much more.
Flexible development programmes to suit your organisation's
needs, on campus or in your location.
massey.ac.nz/execed
EDUCATION FOR STAFF AT
ALL LEVELS
Partnerships to achieve your development goals.
Partner with Massey to get the training and qualifications
your staff need. We can work with you to achieve your
business' talent development goals.
Such partnerships can include assessment and cross-crediting
of in-house training, qualification offerings to your staff
as a separate cohort and contact courses to suit your
staff’s schedules.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
MANAGER ACTIVATION
PROGRAMME
Develop effective managers.
Activate manager thinking, grow manager knowledge
and develop manager competence, enabling them to build
engaged, high-performing teams.
Customised workshops for newly-appointed managers,
on campus.
MASSEY INTERNS
Try our business and communication students on
for size.
Our final-year student interns offer energy, a fresh perspective
and the latest skills and knowledge in their field – as well as
the ability to complete a project that otherwise might not take
place. What better way to find new talent?
“ The flexibility of being able to learn while you
earn is something many of our staff appreciate,
and the Massey University partnership is a fantastic
extension of what we can offer our people.”
Patrick Wilson
Managing Director, McDonald’s Restaurants New Zealand
TALENT
DEVELOPMENT
AND STAFF
RETENTION
05

8. BE AHEAD
OF THE FLOCK.
How do you enable your organisation to develop new processes,
innovative products, game-changing service or a compelling vision?
Leaders learn how to create a culture where staff apply
innovative thinking to solve business problems.
How can you ensure that your
organisation is a leader,
not a follower?
DEVELOP
OUTSTANDING
LEADERS
06

9. MASTER OF ADVANCED
LEADERSHIP PRACTICE
Develop well-rounded, visionary leaders who enable
others and drive positive change.
The only one of its kind in New Zealand, the Master of
Advanced Leadership Practice (MALP) emphasises application
and visible results, enabling your leaders to foster excellence
in themselves and bring about positive change in performance.
The MALP is underpinned by cutting-edge research, and closes
the gap between knowing and doing with an innovative,
collaborative and experiential approach.
This is a two-year programme designed for those in
full-time employment.
massey.ac.nz/leadership
EXECUTIVE MBA
Equip executives with the innovative and
entrepreneurial skillset required to
transform organisations.
Massey offers an internationally accredited Master of
Business Administration (MBA) programme across New
Zealand, delivered by experienced business academics.
This is a demanding and comprehensive programme at
world-class level.
The Massey Executive MBA provides a broad foundation so
that participants can apply the various business functions –
accounting, finance, management and marketing – to develop
business strategies.
> New Zealand’s longest-running MBA.
> For managers and executives with high-level business
knowledge and leadership skills.
> Flexible, weekend delivery over two years.
> Streams in Auckland, New Plymouth, Wellington
and Christchurch.
massey.ac.nz/mba
twitter.com/masseymba
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
“ Prior to this I would have labelled myself as a
good manager - now I know I am a much better
leader, with the potential to become excellent.”
Miriam Watts
Director of Clinical Services, Spire Edinburgh Hospitals
(A student of our programme director in the UK)
“ It was great to see tangible benefits to the
company as a direct result of doing my
Massey MBA.”
Mark Young
General Manager Finance and Corporate Resources, Toyota NZ
DEVELOP
OUTSTANDING
LEADERS
07

10. TARGET
THE
OPPORTUNITIES.
We’re surrounded by complex information – from customers,
operations and more. Mastering that data is the new business
challenge. The businesses that get it right, win.
They win loyalty from their customers and gain insights into their
business that set the foundation for sound strategy.
How can you identify the valuable
insights hidden behind the
numbers?
BUSINESS
INSIGHTS
08

11. MASTER OF ANALYTICS
(BUSINESS)
Transform big data into effective business intelligence.
Today’s technology means an enormous amount of
customer-related data is available to businesses.
While it may seem overwhelming, this data brings
with it great opportunities to get ahead of the crowd
by better understanding clients and tailoring your
offerings accordingly.
You will need skilled people who can transform data into
actionable information for your business. The Master of
Analytics (Business) will help you meet that need.
Programme
Students will learn about fundamental data analysis tools,
including data mining, statistics and econometrics, and
how these tools are best applied in a selected business
specialisation – marketing, finance or systems and operations
(as related to supply chain and logistics).
Outcomes
Graduates will have a thorough understanding of business
challenges. They will be able to identify problems and
opportunities in your organisation and to approach these
with the appropriate data and techniques. Importantly, they
will also be able to communicate these findings in a
compelling and insightful way.
Benefits to your organisation:
> smarter, more targeted marketing and communications
> maximise return on investment from marketing
> understand the full impact of marketing activity on sales
and customer retention
> effective distribution strategies
> optimised pricing
> smarter product development.
Flexible part-time or one year full-time study, with block
sessions at our Auckland campus.
massey.ac.nz/analytics
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
BUSINESS
INSIGHTS
09

12. STRATEGY
SUPPORT
MAKE SMART
MOVES.
Sound strategic foresight is vital to business success. Do you have
a system to scan the horizon, identify opportunities, set goals,
allocate resources and assign decision-making authority, across the
organisation? How can you stimulate, steer and sustain innovation?
What does the future look like for
your organisation?
10

13. STRATEGY PLANNING
FACILITATION AND ADVICE
Get an outside perspective on your strategy to gain
new, objective and informed insights.
Clear, coherent and integrated strategy provides a
strong foundation for any organisation. A strategic plan
that is clearly articulated and well implemented will go
a long way to improving business performance overall.
Facilitation and fresh insights
Massey’s specialists can provide high-level facilitation to your
board or senior leadership team strategy sessions, helping
sessions flow smoothly and stepping in to provide advice
or a fresh take on difficult issues.
Strategy workshops
Alternatively, we can develop tailored workshops and futures
planning sessions that will help your organisation formulate,
amend and implement strategy.
Sessions can be built around:
> reviewing current strategy, implementation and monitoring
> futures and foresight analysis and planning
> scenario development and evaluation
> vision, mission and strategic goals
> linking strategy to business plans
> engaging stakeholders
> board and management planning
> strategy realisation and reporting.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
STRATEGY
SUPPORT
11

14. RESEARCH
AND
INNOVATION
USE OUR
BRIGHTSPARKS.
ACCESS:
> world-class expertise from across the university
> connections, advice and guidance
> innovative ideas to invigorate your organisation
> professional management of your project or proposal
> excellent facilities and resources.
How can you gain
actionable knowledge?
12

15. RESEARCH-BASED
SOLUTIONS TO YOUR
BUSINESS PROBLEMS
Massey’s world-class, multidisciplinary research
base creates innovative responses to the challenges
faced in today’s business environment.
Bring us your question, problem or proposal – with
our expertise in rigorous, applied business research,
product development, and bespoke projects, we are
able to create solutions that are relevant, practical
and married to your business objectives.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
RESEARCH
AND
INNOVATION
AUCKLAND KNOWLEDGE
EXCHANGE HUB
Innovation, connections and business development for
public and private entities in the Auckland region.
Massey's Auckland Knowledge Exchange Hub works
across our colleges and campuses and connects to
other research centres here and internationally. It
can provide you strong and independent partner for
authoritative insights, forecasts and advice.
Organisations already working with the Hub include
KPMG, Southern Cross, HP, Auckland Council,
Farmlands, Toyota Financial Services, ATEED, Venture
Taranaki and more.
massey.ac.nz/akehub
A wide range of research areas
We offer a strong interdisciplinary base of expertise and
resources, in areas such as:
> science and technology
> entrepreneurship and
innovation
> M¯aori business and
leadership
> human resources
management
> international management
> finance
> marketing and public
relations
> social enterprise
> economic and community
development
> food innovation
> information technology
> health
> product design
> education
> agrifood business
> retail management.
Experience across the board
Massey has successfully partnered with large corporates and
global organisations, industry groups, small and medium-sized
enterprises, and start-up companies alike.
Student projects and research collaborations
With knowledge, skills, and fresh thinking, undergraduate and
postgraduate research students can provide a cost-effective
option for progressing your business activities.
They benefit from the experience and you will benefit from
competitively priced services under expert supervision.
“ Combining our resources with Massey has
enabled us to bring together business insights
and academic rigour to deliver more useful
thought leadership to our clients.”
Ben van Delden
Partner, KPMG
13

16. START-UP
DEVELOPMENT
START OUT
RIGHT.
When you are starting a new venture, you don't have to 'go it
alone' – the ecentre incubator provides a structured approach to
validating and developing business ideas to create successful
new companies.
How can your new business
initiative grow sustainably?
14

17. ECENTRE:
BUSINESS INCUBATOR
Help with starting or commercialising a new venture.
Whether you’re looking to foster entrepreneurship within your
current organisation, export to overseas markets, or start a
new business, the ecentre on Massey’s Auckland campus
can help.
Comprehensive support
The ecentre supports and develops professional entrepreneurs
to create successful and innovative businesses. It offers
clients specialist coaching, a supportive environment, flexible
facilities and engagement with networks and partners.
Services include:
> business development assistance, including business
strategy, business plans, governance, financial models,
pricing and strategies for growth
> coaching in entrepreneurship and starting a business,
including validating your business idea
> help with the commercialisation of your research
> access to Massey University expertise and research
> technical assistance and advice, including technology
assessment, feasibility studies, prototyping, engineering,
mathematical modelling, design, testing and consulting
> export market validation assistance, including entry into
Asian markets – specifically China, India and Singapore
– using in-country experts.
WANT TO KNOW MORE?
ASK MASSEY
BUSINESS SOLUTIONS
0800 505 825
askbusiness@massey.ac.nz
START-UP
DEVELOPMENT
“ Having access to experts and their skillsets, which
would otherwise have been unaffordable, was the
biggest benefit of working with the ecentre.”
Gareth Berry
CEO, Unleashed Software
A business incubator with a difference
Through the ecentre you will have access to advice from on-site
experts, a huge variety of subject matter experts within the
wider university and experienced external business mentors.
A successful track record
With a structured approach to validating and developing
business ideas, the ecentre has helped companies such as web
designers Zeald and market research specialists Perceptive to
flourish and thrive since 2001.
reception@ecentre.org.nz
ecentre.org.nz
15

18. WHO HAVE WE WORKED WITH?
CLIENT
STORIES
16
MCDONALD’S
Massey partnered with McDonald's, recognising the
company’s in-house education and allowing restaurant
managers and staff to cross credit some prior learning and
work towards a business degree.
This flexible solution to McDonald’s talent development
requirements means students can reduce their study time
considerably, which is of huge value to restaurant managers
who often run businesses with million-dollar turnovers, and to
staff who continue to work and earn while they study.
“Talent is a key focus for McDonald’s, and we’re delighted to
be able to offer the opportunity for higher education to our
restaurant managers,” says McDonald’s Restaurants New
Zealand managing director Patrick Wilson.
“The flexibility of being able to learn while you earn is
something many of our staff appreciate, and the Massey
University partnership is a fantastic extension of what
we can offer our people.”
QATAR AIRWAYS
A partnership with Qatar Airways has seen Qatari pilots,
engineers and managers enter a Massey MBA programme
with an emphasis on aviation.
Massey lecturers from both the MBA programme and the
School of Aviation travel to Doha to deliver the majority of
block courses. These face-to-face sessions are supported by
STREAM, Massey's online learning management system.
Qatar Airways chief executive Akbar al Baker says the Massey
MBA offering is about investing in local talent.
“We are not only sponsoring Qataris to work at Qatar Airways,
but we are also helping them build their career paths in the
aviation industry. This reflects our commitment to attract,
develop and, more importantly, retain our highly qualified
Qatari nationals.”

19. CLIENT
STORIES
ASB BANK
ASB Bank took advantage of Massey’s flexible delivery options to up-skill a group of
employees with a Graduate Diploma in Business Studies (Personal Financial Planning).
Each paper was taught to a cohort comprised of only ASB staff, with the contact
courses taught at ASB’s offices.
The qualification equips graduates to give sound advice on financial products, and
satisfies the education requirements for becoming a Certified Financial
Planner Professional.
MARK YOUNG
MASSEY MBA ALUMNI, GENERAL MANAGER FINANCE AND
CORPORATE RESOURCES, TOYOTA NZ
After a decade with Toyota and having worked his way up through the ranks of the
company, Mark Young decided to apply for a Massey Executive MBA so that he could
learn from an external perspective and add value by bringing fresh ideas back to the
team.
Mark believes that the programme has changed the way he thinks and how he reacts.
The business models and theories Mark learned about on the course inspired him to
make changes within Toyota.
“I had the confidence to apply these models to the way Toyota approached projects.
The results were dramatic and we do things quite differently now. It was great to see
tangible benefits to the company as a direct result of doing my MBA," says Mark.
LEE RETIMANA
MASSEY MBA ALUMNI, FOUNDER AND CHIEF MARKETER, MURITAI MARKETING
Lee says the connections she made through studying at Massey have opened the
doors to a range of new opportunities that were unimaginable to her before, and the
MBA itself has been invaluable when dealing with new clients.
“It’s my credentials,” she says. “When people see those letters they accept that I
know what I am talking about. Having that MBA has been a positive thing in every
way. It tells people that I not only come with experience gained through doing, but I
also have knowledge that has come through learning at a highly academic level.”
17

20. CLIENT
STORIES
KPMG
Massey's Auckland Knowledge Exchange Hub is in its fourth year of a partnership with KPMG that sees our experts
help develop the professional services firm’s annual publication, the Financial Institutions Performance Survey Review
(FIPS).
The review is based on the performance data of New Zealand’s registered banks, major finance companies and
savings institutions. Massey staff and postgraduate students collect and analyse this data, mainly from publicly
available annual reports, before drafting a detailed forecasting report.
“Combining our resources with Massey has enabled us to bring together business insights and academic rigour
to deliver more useful thought leadership to our clients,” says KPMG partner Ben van Delden.
FARMLANDS
Farmlands established their partnership with Massey through the Auckland Knowledge Exchange Hub in 2014
because Massey’s knowledge and capability in food and process technology and scientific and market research
enabled it to deliver key business tools for the co-operative.
Massey’s expertise in economic forecasting will further assist Farmlands in developing a better understanding of the
wider market and providing targeted products and services to its shareholders.
Farmlands commented, “Our mission is to improve the profitability of our shareholders through the provision of rural
supplies and services and we see our partnership with Massey providing us with greater insight and additional
tools to further facilitate that undertaking to our shareholders.”
The success of this partnership has seen recent graduates from Massey joining the Farmlands team.
NZX
Massey University agriculture and business experts were contracted by NZX Agri, the agri information division of
stock exchange operator NZX, to create two online tools that allow the dairy industry to better translate global dairy
prices and forecast milk production trends. The project received funding support from Callaghan Innovation.
The Milk Production Predictor gives global dairy market participants clearer insight into future levels of New Zealand
milk production. The groundbreaking tool uses advanced modelling to predict New Zealand milk production three
months ahead.
The Farmgate Milk Price calculator is designed to give farmers a better understanding of the relationship between
Global Dairy Trade auction prices and their farm-gate milk price. The free-to-access calculator means there is no more
waiting to understand how the latest auction price affects New Zealand Fonterra Cooperative farmers. Users can
toggle between seasonal and snapshot calculators to build a better view on what to expect.
Both tools are hosted on NZX Agri's agrihq.co.nz website.
18

21. CLIENT
STORIES
UNLEASHED SOFTWARE
Unleashed is a feature rich, yet simple to use, inventory management system and multi-channel sales tool. It helps
businesses manage suppliers, purchases, shipments, consignment stock, locations, warehouses and production.
The initial idea for the software was progressed at Massey’s business incubator, ecentre, through market validation
and creation of a business model. To gain credibility, it was initially launched into the SME market. The ecentre also
assisted with marketing and social media advice, enabling customer engagement and feedback.
Unleashed then sought to expand the business to become the first choice for inventory management. The ecentre
provided advice around debt and equity structures and helped with various fundraising rounds and to set up
shareholder agreements and a Board of Directors.
Gareth Berry, CEO of Unleashed Software says, “Being able to seed an idea, and having a collective around it to
nurture it, allowed us to develop the idea very quickly. It was great being in an environment with like-minded
people where you are able to share ideas in a non-threatening way, but still create your own space and culture.“
Unleashed Software has now been implemented in over 80 countries and in 2012 the company was named
Xero Partner of the Year in New Zealand and Australia.
ÄKINA FOUNDATION
Massey’s Social Innovation and Entrepreneurship Research Centre (SIERC) is a dedicated hub for the advancement
of entrepreneurship and innovation that encompasses both economic and social value creation.
SIERC is providing impact assessments for charitable trust the Akina Foundation on their Launchpad accelerator
programme, which is assisting new social enterprises to get off the ground.
Alex Hannant, Chief Executive of the Akina Foundation says, “Massey brings insight, research capability and
credibility to this critical work. And most importantly, real data so we know where to improve our practice
going forward.”
19

22. ABOUT MASSEY BUSINESS SCHOOL
Massey Business School is one of New Zealand’s leading and largest business schools.
We are committed to research and teaching that connects to enterprise and enables leadership.
We offer a wide range of undergraduate, postgraduate and executive qualifications, including New Zealand’s
longest running MBA course, on our campuses in Auckland, Manawatu and Wellington. We also have
an extensive range of distance learning offerings.
Massey Business School has five key areas of specialisation:
> Economics and Finance
> Management (including human resource and international management)
> Accountancy
> Communication, Journalism and Marketing
> Aviation.
The School has more than 300 staff and is internationally accredited by the AACSB, which benchmarks it as
among the top five per cent of business schools globally.
Chartered Accountants Australia and New Zealand is a trading name for the Institute of Chartered Accountants in Australia (ABN 50 084 642 571)
and the New Zealand Institute of Chartered Accountants - see charteredaccountantsanz.com for further information.
ABOUT US
20

24. CONNECT WITH US
MASSEY BUSINESS SOLUTIONS
T 0800 505 825
E askbusiness@massey.ac.nz
W massey.ac.nz/business