Richard Wise
53
Followers
Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Brand Anthropologist
Branche
Advertising / Marketing / PR
Webseite
http://rwise.tumblr.com
Info
I had a net worth of $45 and was chauffeuring for the Saudi royal family in Paris while studying semiotics at the Sorbonne. I was 22.
That’s when I got the inspiration to be a Brand Anthropologist.
I realized I didn’t need to go live among the Maori to achieve enlightenment. I already had an exotic population at hand - one in which I was fully immersed as an outsider participant: my own posh clients.
I mapped the cultural code of luxury, projecting how it would evolve into the future and found my way to serving as an anthropological consultant for high-profile marketers at Diageo, Bulgari, Mercedes-Benz and Dunhill.
Ever since, I’ve been a speaker at the Future Trends, Front Edge of ...
Tags
#company culture
#brand management
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