Richard Wise

53 Followers

2 SlideShares 53 Followers 59 Folgens

2 SlideShares 53 Followers 59 Folgens

I had a net worth of $45 and was chauffeuring for the Saudi royal family in Paris while studying semiotics at the Sorbonne. I was 22. That’s when I got the inspiration to be a Brand Anthropologist. I realized I didn’t need to go live among the Maori to achieve enlightenment. I already had an exotic population at hand - one in which I was fully immersed as an outsider participant: my own posh clients. I mapped the cultural code of luxury, projecting how it would evolve into the future and found my way to serving as an anthropological consultant for high-profile marketers at Diageo, Bulgari, Mercedes-Benz and Dunhill. Ever since, I’ve been a speaker at the Future Trends, Front Edge of ...

#company culture #brand management

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I had a net worth of $45 and was chauffeuring for the Saudi royal family in Paris while studying semiotics at the Sorbonne. I was 22. That’s when I got the inspiration to be a Brand Anthropologist. I realized I didn’t need to go live among the Maori to achieve enlightenment. I already had an exotic population at hand - one in which I was fully immersed as an outsider participant: my own posh clients. I mapped the cultural code of luxury, projecting how it would evolve into the future and found my way to serving as an anthropological consultant for high-profile marketers at Diageo, Bulgari, Mercedes-Benz and Dunhill. Ever since, I’ve been a speaker at the Future Trends, Front Edge of ...

#company culture #brand management