High-functioning psychopaths do very well in corporate top management and their effects are pervasive on marketing culture itself. But they have their use and here's a way to channel their energies into outstanding brand marketing.

1. PSYCHOPATHSIN TOP MANAGEMENT
RICHARD WISE
BRAND ANTHROPOLOGIST
@CULTUREREVEALED
MAKING ALLIES WITH

2. FACT: YOU ARE
400% MORE
LIKELY TO
ENCOUNTER A
PSYCHOPATH IN
TOP
MANAGEMENT
THAN IN THE NYC
SUBWAY.
- DR. ROBERT HARE
WORLD’S FOREMOST
PSYCHOPATHOLOGY EXPERT

3. HIGH-FUNCTIONING
PSYCHOPATHIC
CHECK LIST
RELENTLESS PURSUIT
OF QUICK REWARDS
RUTHLESS
INDIFFERENCE TO
OTHER PEOPLE’S
SUFFERING
EASILY BORED
NARCISSISTIC
ENJOYS GAMES OF
POWER
NEVER TAKES
RESPONSIBILITY

4. PERVASIVE EFFECTS OF
CORPORATE PSYCHOPATHY
PROSPECTIVE PARTICIPANTS ARE
CALLED A “TARGET AUDIENCE”
“INTRUSIVE” AND “HARD-HITTING”
ARE COMPLIMENTS
DISTRIBUTION IS CALLED
“PENETRATION”
GOOD IDEAS ARE RAPIDLY
DISCARDED
BRANDS ARE RUN QUARTER TO
QUARTER, LOOKING FOR QUICK
“HITS”

5. HMMMM…

6. “MAD MEN” HABITS PERSIST

7. AND CORPORATE NARCISSISM INFECTS
STRATEGY ITSELF

8. BUT ENOUGH
OF THIS
WHINING!
IT’S TIME FOR
A FRESH LOOK
AT THE
OPPORTUNITY
PRESENTED BY
PSYCHOPATHS
IN THE C-SUITE

9. THE VIRTUES OF
THE PRO-SOCIAL
PSYCHOPATH
“SELF-INTEREST
RIGHTLY
UNDERSTOOD”
FEARLESS
FOCUSED
CHARISMATIC

10. THEY VALUE SUCCESS, NOT PROCESS.
THEY AREN’T EASILY INTIMIDATED.
THEY LOVE THE EDGE.
THEY’RE MASTER MANIPULATORS.
THEY’RE CALM UNDER PRESSURE.

11. POINT
THEM
TOWARDS
THE
REWARDS
MACHINE
UNLOCKED
BY
MISSION-
SPECIFIC
EMPATHY

12. GAMIFY INSIGHTS
APPEAL TO
COMPETITIVE
INSTINCTS
EYES ON THE
PRIZE:
INTERACTIONS,
SENTIMENT,
AWARDS,
RECOGNITION
SHORT REPORTS
FREQUENT
REWARDS

13. TUNE OUTS TUNE INS
Long Term Effort Crescendo Effect
Ethical Kick Ass
Patient Undaunted
Visionary Daring