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Selling at your
Higher Price
By Richard Mulvey
The Power Series
Feb - Getting New Customers
Mar - Selling over the Telephone
Apr - Winning Sales Presentations
May - Handling Objections / Closing the sale
Jun - Sales Negotiation
Jul - Key Account Management
Aug - 7 Habits of Highly Successful Salespeople
Sept - Selling at your Higher Price
Oct - Selling Face to Face
Nov - Creating Raving Fans
What is Quality ?
It Works

It Looks Good

It Satisfies your Customer's Needs

It Lasts

It Maintains it's Value

Your Customer is proud to own it
Selling the Perception of Quality
To Sell Quality you have to
have Quality Sellers
Other Employees
Do Sweat the Small
Stuff!
Guarantee
Quality Advertising
Selling the Perception of Quality
Quality Communication
Brochures, Proposals &
Quotations
Selling the Perception of Quality
Quotations / Proposals
Specifications
Price
Delivery
Terms and Conditions
Price only holds good for 30
Quotations
The Customer’s Objectives
Your Recommendations
Summary of Additional Benefits
Financial Implications
Your Additional Information
Proposals
Quotations / Proposals
Packaging
Vehicles
Selling the Perception of Quality
It is Easier to
Sell the
Higher Priced
Product
Selling at your
Higher Price
Benefits = 4, Price = 4, Value = 1
Benefits = 6, Price = 4, Value = 1.5
Benefits = 8, Price = 5, Value = 1.6
Selling at your Higher price
Value
Benefits
Price
=
Delivery
Quality
Relationship
Price
The Circle Of
Satisfaction
The Circle Of
Satisfaction
Quality
Relationship
Delivery
Price
The Circle Of
Satisfaction
Quality
Relationship
Delivery
Price
The Circle Of
Satisfaction
Quality
Relationship
Delivery
PricePrice
The Circle Of
Satisfaction
Delivery
Quality
Relationship
Price
The Circle Of
Satisfaction
Delivery
Quality
Relationship
Price
Objections
Listen to the whole objection

Clarify the objection
It’s too expensive!
“When you say it's too expensive,
are you saying you cannot afford
the price or is there something
I've missed?”
Objections
Listen to the whole objection

Clarify the objection

Answer the objection

Get agreement
Objections
Opposition

Indifferent

Sceptical
Objections
Either

Convert the objection to a need
then provide your benefit that
satisfies that need

Or

Minimize the objection and
maximize the benefits you have
already agreed
Opposition
Add



Take away



Multiply

Divide
all the benefits
what the customer 

will lose
the savings
the extra cost by some

appropriate figure
Opposition
The buyer says "That's it", or
"Take it or leave it".
The buyer agrees to a price and
then adds on extras.
The buye r u se s the "bu lk
discount" tactic.
The buyer keeps you waiting
Buyers Tricks
The Sales Meeting
http://bit.ly/The_Sales_Meeting_Registration
Next Month
Selling Face to Face
http://bit.ly/PowerSeries_Registration
Selling at your
Higher Price

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The Power Series Selling at your Higher Price