Business and Social Media 2016

1. Social Media for
Business
Richard Dron
Technical Innovation
Officer
219 Maxwell
t:@seniorenrico
e:r.m.dron@salford.ac.uk

2. What are we going to talk about?
2
• Why do I need to
know?
• Social Internet
Revolution
• What are Business
Apps?
• Implications for
business
• Resources

3. What do you know about social media?
3
Get your phones out and go to:
http://b.socrative.com
Enter the room:
SOCMED

4. 4
• Worldwide, there are over 1.55 billion
monthly active Facebook users (MAUs)
which is a 14 percent increase year over
year. (Facebook, September 2015)
• What this means for you: Statistically,
Facebook is too big to ignore.

5. Facebook Is Now Bigger Than The
Largest Country On Earth
5
(Huffington Post, 2015)

6. 6
(YouTube, 2015)

7. 7
1.3 Billion Registered Users
100 Million Daily Users
(DMR, 2015)

8. Top 20
countries
on Twitter
8

9. 9

10. Web 2.0 // Pull vs Push
10
Read v/s Read & Write
User generated content
Power of the masses
YOU decide on the content

11. What is Web 3.0?
11
The Web 3.0 browser will analyze your response, search the
Internet for all possible answers, and then organize the
results for you!

12. 12

13. 13
World Population Expected to Reach 9.7
Billion by 2050

14. In the US, 5m people aged
between 18 and 34 and 15m
aged between 35 and 64 live
alone, according to a New
York Times report. The same
report found that in Stockholm,
60% of households have
single occupants and in Paris,
the figure is more than 50%.
What is the percentage in
the UK?
14

15. The Office for National Statistics (ONS) has
released data that shows …
51%
…of people in the UK are single (2015).
15

16. The extent of the
dramatic global
demographic changes
to come can be seen
most clearly in China. In
2012, the country had
7.9 workers – people
aged 20–64 – for every
person over 65. By
2050, there will only
be 2.2.
16

17. Established markets
17
• 2015 internet users worldwide reached 3.1bn
• China, then the US, then India have the most
internet users. Brazil over took Japan for the
fourth slot last year. Indonesia is sixth, and
Russia seventh. http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602
• People are beginning to feel that having access
to the internet is a basic human right – though it
arguably already in Article 27
“Everyone has the right freely to participate in the
cultural life of the community, to enjoy the arts and to
share in scientific advancement and its benefits.”
(Article 27 of the UDHR).
• As more consumers become connected and go
online, brands are flocking in their wake.

18. The digitally native under-10s of Generation
‘I’ already influence >$1 trillion of consumer
spending. (Future Lab 2013)
18

19. 19
https://www.youtube.com/use
r/EthanGamerTV

20. https://mydigitalfootprintdotcom.files.wordpress.com/2010/10/image0015.jpg

21. Social Internet Revolution
21
• 300 hours of video are uploaded to YouTube every minute
• YouTube per day has billions of video views
• Mobile devices are now the main source of Google search traffic
(May2015)
• 50% of global YouTube views come from mobile devices
• ~60% of a creator’s views come from outside their home country
http://www.youtube.com/yt/press/en-GB/statistics.html
• $15 billion per year worldwide revenue on virtual goods
http://articles.chicagotribune.com/2012-02-01/news/ct-biz-0202-facebook-
side-20120202_1_facebook-users-facebook-s-ipo-active-users
• 75% UK population has a smartphone
http://www.marketingmagazine.co.uk/article/1216797/iab-engage-
smartphone-penetration-reach-75-2014

22. Should Businesses even care about
Social Media?
22
Media consumption is
changing
- the consumer is in control;
• traditional advertising can
be avoided
view on demand;
pop-up blockers
call barring
fast forwarding on Sky +
Who do consumers trust??
Advertisements
Marketing
Business leaders
Or
YOU
“a person like me”
your peers

23. So which companies are using Social
Media creatively?
23

24. 24

25. How do businesses use twitter?
25

26. 26

27. Why engage in Social Media
marketing?
27
• Engage and shape online presence
• It is one of the fastest growing areas of online
activity!
• Visibility: Creating brand awareness
• Building trust in a brand by showing commitment
• Market research
• Engage: listen to your customers
• SEO
• each website media is another link to your site
• Opportunity to post prompts of latest web page
developments and link to those pages

28. 28
Search on Google:
“Chorley or Leyland
Tesco has a photo
booth”

29. 29
“if an organisation does not set out to
manage and build their social media profile
positively then someone else will build it
anyway in whatever form they care to shape”
Hackett, C., Fletcher, G., & Heinze, A. (2013).
Social Media Monitoring visualisation: What do
we have to look for? . Paper presented at the
UKAIS 2013.

30. How do messages spread on the
internet?
30
eWOM - "Any positive
or negative statement
made by potential,
actual, or former
customers about a
product or company,
which is made
available to a multitude
of people and
institutions via the
Internet.” (Hennig-
Thurau et al., 2004).

31. 31

34. “If you have an unhappy customer
on the Internet, he doesn’t tell his 6
friends, he tells his 6,000 friends” –
Jeff Bozos, Founder of Amazon
34

35. But … What happens when social media
goes wrong?
35

36. 36

37. Google “Jade Helm”
37
“If the government has an idea they can
come in and take over, and take guns away,
the stupidest place they could come is West
Texas,” said Bill Ford, a commissioner in
Tom Green County whose district includes
Christoval. “There’s more guns and ammo
here and more people willing to use them
than any combat area they’ve fought in.”

38. Or …
38
• Jade Helm - people in Texas began to arm
themselves ready for the war to begin and are
still prepared for when it does
• In 2011 and a blogger claimed that global
warming was a fraud that had been created to
diminish our civil liberties
• Rumour and misinformation about the spread of
the spread of the Ebola epidemic has caused
havoc

39. Hijacked #hashtags
39
Question: What is a hashtag?
It is a word used on social media sites such as
Twitter to identify messages on a specific topic
But …
"spammers often broadcast tweets with popular
hashtags even if the tweet has nothing to do with
them"

40. 40
#McDStories

41. 41
Luxury airline Quantas
#quantasluxury

42. Thank you
!
Questions?