Carmen Sterian: Strategic Thinking – Cine e consumatorul si ce vrea?

1. WHAT DOES THE CONSUMER WANT?
2016 true story
#keepitsimpleCarmen Sterian – Strategic ThInking

2. 1. What do we see?
2. What is really happening with people?
3. Why?
4. What shall we do?

3. 1. What do we see?

4. WANTS
“If I had asked people what they wanted,
they would have said faster horses.”
- Henri Ford
NEEDS

5. How can people tell you what they
want if they haven’t seen it before? If
we ask them what they want, we’ll end
up doing Swan Lake every year!”
- Mario D’Amico, senior VP of marketing at Cirque du Soleil

6. “It's really hard to design products by focus
groups. A lot of times, people don't know what
they want until you show it to them.”
— Steve Jobs

7. TO INNOVATE
IS TO FORSEE WHAT CONSUMERS WANT
WITHOUT ASKING THEM
DIRECTLY

8. FAR MORE IMPORTANT IS QUESTIONING THEIR NEEDS
See what move them emotionally?
See where they have trouble understanding?
See what could have strongest lasting impact?

9. GO BEYOND. SEE THE DEEP REAL NEEDS THAT DRIVES THEM .

10. WANTS
Fulfilling the needs is mandatory for
survival. Wants are not.
Needs are limited. Wants are unlimited.
NEEDS

11. Adam Smith, the Father of Economics

12. seeing your own self interest

13. ITS NOTHING WRONG WITH MAKING PROFIT.
BUT ITS WRONG TO JUST PROFIT.
WE FOCUSED ENOUGH ON MAKING PEOPLE WANT MORE, AND MORE, AND MORE.
MOSTLY FOR OUR OWN INDUSTRY PROFIT.
THE THING IS THAT WE HAVE ALL WE NEED TO SURVIVE NOWADAYS.
BUT WE LOST CONTROL OF OUR LIVES.

21. consumerism is killing us,
by consuming us

22. while our nature is fulfillment,
growth

23. BUT ENOUGH ITS ENOUGH.MASSES ARE STRONGLY MAKING NOW UNVEILING STATEMENTS, WORLDWIDE.
‘ACTUALLY, WE DON’T NEED ALL WE THINK WE WANT, JUST BECAUSE YOU MADE US THINK WE WANT.’

33. 2. What is really happening with people?

34. THEY KNOW BETTER.
ARE NOT ANYMORE SATISFIED WITH THE CURRENT WAY OF DOING THINGS.
THEY ARE DEPPLY HURT BY SEING THE SEPARATION AND THE LACK OF SUSTAIN.

35. OUR LIFEMASSES
WELL BEING/HEALTH

36. POLITICIANS
SYSTEM
WEALTH

37. THIS VERY SEPARATION BROUGHT PEOPLE TOGHETHER

38. PEOPLE ARE TIRED OF CORRUPTION

40. PEOPLE ARE TIRED OF MISKIVEOUS LIES

42. PEOPLE ARE TIRED WITH MASKS

44. PEOPLE ARE TIRED TO BE CONFLICTUAL, STONED OR GET WASTED ON WEEKENDS 
The 3 biggest industries worldwide are: 1. armament 2. medicine 3. alcohol

45. anti -system

46. MASSES ARE BOICOTING THE VERY SYSTEM
THAT DOESN’T SERVE THEM ANYMORE
AND TAKE THEIR POWER BACK

47. 2016
BREXIT
TRUMP WINNING ELECTIONS
massesneeding/ wanting /choosing
economical well-being
authenticity skillfulness togetherness

48. People are starting to want & ask for what they truly need.

49. well-beingEverybody wants to live well. Not in divisive wealth, but in inclusive health.
#keepitsimple #keepitreal #keepitopen

50. are you a taker or a giver?

52. 3. Why is all this happening?
go deeper…

53. WE ARE ALL CONSUMERS. IT’S ABOUT US. THINK ABOUT YOURSELF. NOW
CLOSE YOUR EYES AND ANSWER OUT LOUD

54. CONSUMER IS ABOUT CONSUMING.
WHAT DO WE REALLY HAVE HERE, IN THIS LIFETIME TO CONSUME?

55. LIFETIME

56. THE ONLY WHAT HAS BEEN GIVEN TO US

57. TIME IS OUR INVESTMENT
ROI = ROT

58. TIME IS THE GIFT WE HAVE

59. TIME IS THE GIFT WE GIVE

60. VALUE
WE BECAME AWARE OF IT
belief = mental attitude
that changed

61. MONEY IS THE EXPRESSION OF THE TIME YOU INVESTED IN DOING SOMETHING.
THEREFOR, WHAT YOU ARE DOING WITH YOUR TIME AND MONEY ITS IMPORTANT.
ITS YOU LIFE-TIME.
YOUR LIFE IS TICKING.
YOU’D BETTER SMILE CAUSE YOU’RE ALIVE AND DO SOMETHING NOT NECESSARLY TO HAVE MORE, BUT TO FEEL BETTER.
HAVE MORE TO BE THE BEST.
DO MORE TO FEEL BETTER.
TOGETHER
belief = mental attitude
that changed
#CUSUFLET

62. Work to have.
Enroll.
Compete.
I use my skills.
I enjoy what I do.
I collaborate
Submission
FEAR
Respect
LOVE
good people
competition, confrontation and separation.
joyful people
skillfulness, collaboration, togetherness
EGO SOUL
R
E
S
P
O
N
S
A
B
I
L
T
Y

63. HOW YOU BECOME JOYFULL?

64. head heart hands energy
intellect devotion action transformation

65. intellect devotion action transformation
peace of mind love health bliss
THINK FEEL DO ENJOY

66. WELL-BEING
LIFE IS SHORT. WE ARE ALL LIVING IN THE SERVICE OF EACHOTHERS. LET’S SIMPLIFY AND ENJOY THE PROCESS.

67. 18-34 Millennial are already 50% of the entire active
population, are already a mass influential target.
from having to being
from comfort to wellbeing
from consuming to enjoying
from individual to social

68. INDIVIDUAL
TOGETHERNESS
LIVE LOVE DO

69. 4. What we shall do?

70. corrupted system
bad education
stress
poverty
chose to see the elephant in the room

71. You are already a taker.
Better be a giver too.
Make it a win-win situation.

72. STOP BEING PART OF
THE PROBLEM.
START TO BE PART OF THE
SOLUTION

73. FORSEE
go beyond

74. RE-INVENT
YOUR APPROACH

75. BUILT THE SYSTEM
THAT GIVES PEOPLE
THE CHANCE TO FEEL BETTER
AND
THE POWER TO DO BETTER

76. HOW?

77. alike people
make friends
with alike brands
MOVE ON PEOPLE’S EFFORT SIDE
make them feel
listened, inspired, admired, encouraged, sustained, helped, rewarded

78. Don’t just tell.
Position
your truth
and
ACT

79. WHO YOU REALLY ARE?
THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL

80. HOW ARE YOU AND PPL LIKE YOU?
THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL
PATIENT
OPTIMISTIC
IN THE KNOW
WARM
NON JUDGEMANTAL
OPEN
FREE
COURAGEOUS
IMPULSIVE
STEADY
VISIONARY
INSPIRING
NATURAL
PERFECTIONIST
CREATIVE

81. WHAT YOU HAVE TO OFFER TO PPL?
THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL
PATIENT
OPTIMISTIC
IN THE KNOW
WARM
NON JUDGEMANTAL
OPEN
FREE
COURAGEOUS
IMPULSIVE
STEADY
VISIONARY
INSPIRING
NATURAL
PERFECTIONIST
CREATIVE
WISDOM LOVE FREEDOM INSPIRATION BEAUTY

82. CREATE
with them
a world where
everybody
lives better

83. BY INVESTING
YOU POWER
WHERE IS NEEDED

85. PRODUCTS

87. Contribute
ALL OVER THE COUNTRY.
Move on people’s effort side.
SUSTAIN THE GROWTH
OF WELL-BEING.

88. ACT EACH IN YOUR PLACE
engage people & make a buzz
WATER
FOOD
HEALTH
SHELTER
EDUCATION
TRAININGS
MEDIA
EVENTS
ENTREPRENEURSHIP

89. EXAMPLES
Each product sold, gives 1 lei to BUILDING schools / hospitals/ care centers/ business
hubs/ education hubs (crayon sold = schools/ drugs sold = hospitals/ etc.)
Instead of airing commercials, frame your own meaningful informational, educational
or entertaining TV SHOW FORMATS (business/health/human values/ debates/etc)
Sustain Local Initiatives as priority & people with #cusuflet initiatives by investing in
them- time, money, media space (entrepreneurship/ truth tellers/ local autonomy/
cultural events/ volunteering programs/etc.)

90. PRESENT
TRUE
TRANSPARENT
--------------------
FRIEND

91. 1ST. priority
mass media

92. QUESTION:
WHAY DO YOU STILL INVEST IN AIRING THE TVCS,
WHILE THE MODERN, ACTIVE, ALIVE, CONSUMER
THAT COUNTS IS NOT THERE?
OR, IF GOOD MOVIE,
DURING COMMERCIAL BREAKS, HE TAKES A BREAK.
OR, WORSE, YOU ARE AIRING ON S*TY CONTENT TV SHOWS,
SUSTAINING THEM, FEEDING THEM
AND, IN THE PROCESS, YOU WANT RESULTS AND GOOD PPL
TO LOVE YOU AND CHOOSE YOU.
MAYBE THEY STILL COOSE YOU BECAUSE THEY ARE THIRSTY.

93. REINVENT.
WE TRANSFORM OR WE DIE.
It’s life
INERTIA E CASA VICTIMEI.

94. CONTACT CARMEN STERIAN HERE
WE AWAKEN WHEN WE SEE THE WORLD THROUGH RELATIONSHIPS
#keepitsimple #keepitreal #keepitopen