Ada Roseti, Director de Programe Europa Centrală și de Est, Discovery Networks

1. #discoveryVR
#discoveryRO

2. Where It Began
Auguste and Louis Lumière
January 1896
DISCOVERY VR

3. THE FUTURE IS HERE “Virtual reality
was once the
dream of
science fiction.
But the internet
was also once
a dream, and
so were
computers and
smartphones.
The future is
coming and we
have a chance
to build it
together.”
Mark
Zuckerberg
25 March 2014
DISCOVERY VR

4. 4
DRIVER: THE “RUSH” OF VR
DISCOVERY VR
81%
of those who tried
VR tell their friends
79%
of those who tried
VR will seek to try it again
80%
of U.S. P10+ online
respondents had some
awareness of VR technology
SOURCE: Touchstone survey of early adopters and social influencers, January 2016
https://touchstoneresearch.com/touchstone-vr-consumer-insights-for-the-virtual-reality-augmented-reality-industry /
ALSO:
People watching virtual reality videos recalled the brands mentioned 28x more
than in traditional commercials. Recall of 360° content in general was 8x higher.

5. WAYS TO WATCH
OCULUS
RIFT
iOS/ANDROID APP
SAMSUNG
GEAR VR
FACEBOOK/YOUTUBE
DISCOVERY VR
HTC
VIVE

6. ORIGINS
Discovery VR was created by a small
group of enthusiasts in early 2015.
The Discovery VR app launched with
9 clips on August 15, 2015.
The first global VR platform for a major
media company.
DiscoveryVR.com
DISCOVERY VR

7. 7

8. WHERE WE ARE
2MMobile App
Downloads
93MVideo Views*
482KSamsung Gear App
Downloads
*59% YouTube, 32% Facebook, 9% Discovery VR App
DISCOVERY VR
4:39Average Session
Duration
117360° Videos

9. 360° video series that immerses users in the
cultures of Ireland, Italy, England, Cuba and Japan.
“ATLAS” SERIES
DISCOVERY VR

10. The period immersive piece
The contemporary exploration piece
SEE THE WORLD ON A MOTORCYCLE!
HARLEY & THE DAVIDSONS
DISCOVERY VR

11. 360° VR short horror film shot on
location in Transylvania.
Created for fans of paranormal
programming.
THE HAUNTED CASTLE
DISCOVERY VR

12. OBJECTIVE
DISCOVERY VR + TOYOTA
APPROACH
DISCOVERY VR
Introduce the Rav4 Hybrid,
1st hybrid small SUV
Demonstrate the versatility
and range of the Rav4 Hybrid
through an authentic VR road
trip, guided by entertaining
journeymen

14. WHAT ELSE IN VR
1. LEARN
Visit museums, archeological sites, touristic areas with the added layer of
information; go back or forward in time
2. DISCOVER
Go inside a volcano; visit a refugee camp; go inside a high security
science lab where viruses are analyzed; go to space
3. CONNECT
A virtual classroom, with avatars siting next to each other, talking to the
teacher and each other
4. CREATE
Take ownership, as in art installation/ creative exploration way
DISCOVERY VR

15. WHAT WE KNOW SO FAR
1. SPECTACLE TO STORY
Consumers need a reason to don the gear. “Why VR?”
2. STILL EARLY DAYS
Think: Internet in the 1990s
3. TOOLS NEEDED
Hard and software: storyboarding, sound in 3D
DISCOVERY VR
4. IT’S A SPECTRUM
From a simple 360 shoot, to fully immersive, still-being-explored
actual VR, it has a common point: it puts audience in the middle

16. WHAT DOES THAT MEAN?
VR creates a new language in which to tell stories.
“Great VR add something to your life, it makes you feel something,
empathy, fear. It creates new memories because of closeness, immersion
and emotional content” Ben Smith, CEO Laduma VR
“VR is a tool. What’ll happen over time is that
people will learn to use that tool differently. Now
we’re thinking, ‘where can we go and show people
things?’ But as creators get behind it, it will
become a storytelling device. That will be very
exciting.” Marjorie Kaplan, Content President DNI
DISCOVERY VR

17. #discoveryVR
#discoveryRO