It is important that the SEO strategy applied by you should support your brand. ResultFirst.com here gives you guidelines to check the same. For more information related to branding of a business, contact: http://www.resultfirst.com/online-reputation-management/

1. PAGE
CONFIDENTIAL
Guidelines To Confirm If
Your SEO Strategy Supports
Your Brand
1
June 11, 2014

2. PAGE
CONFIDENTIAL
2
2
Overview
Its wrong if people think that SEO is all about keywords.
The central idea of SEO is how a site is crawled and
indexed by search bots.
SEO if done in the right way will also support the brand.
Here are certain area one need to focus so as to keep
check if your SEO strategy supports your brand or not.

3. PAGE
CONFIDENTIAL
3
Sitelinks
While searching with the brand name, one needs to check
whether the Sitelinks displayed are the pages that you want to
be seen or not, if the desired results are not displayed then one
needs to go to sitemap and demote the unworthy links.

4. PAGE
CONFIDENTIAL
4
BrandImageAlt Tagging
The alt tag of your brand logo or company imagery should
contain branded text.

5. PAGE
CONFIDENTIAL
5
Google+andtheKnowledgeGraph
It is an added advantage if Google syncs your brand page and
Google Plus verified page, since by this your Google Plus
page appears in the Knowledge Graph.

6. PAGE
CONFIDENTIAL
6
LocalListingManagement
The local listing that shows up during the search for a brand
needs to be checked whether the information is true or needs
to be updated.

7. PAGE
CONFIDENTIAL
7
OtherAreasFor Concern
If we use Logo Schema for Brand then we are passing on the
brand image to the search engines. As such, the brand logo
will also be displayed when search for a particular brand is
made.
Logo Schema
The Rest of the Results
Apart from top listings, there could be other listings related to
your brand query, so one need to keep a watch on that too.

8. PAGE
CONFIDENTIAL
8
Contact Us:
ResultFirst
6081 Meridian Avenue,
Suite 70 #167,
San Jose, CA 95120
Email: sales@resultfirst.com
Website: http://www.resultfirst.com/online-reputation-management/
Thank You