Stationery industry is poised to grow at a 30% annual rate in the next three years. With government laying emphasis on education in India, more schools are being built and this in turn is driving the sales of stationery products. India being the outsourcing hub for many multinational companies, office stationery market is growing at a faster pace. The report provides a detailed market overview including the market size, growth rate and market share of each segment. The report also includes brief overview of the notebook & paper and writing instruments market. The trends and characteristics section highlights how the stationery industry is evolving as a dynamic market and also discusses government regulations and tax structure. Competition section provides the details of unorganized market, the market share of organized players in individual segments. The profiles of major players are provided in the end along with key developments in the industry.

1. Stationery Market - India
October 2009

2. Executive Summary
Stationery market comprises of a mixed range of products mainly catering to schools and offices
Stationery market in India is valued at INR XX bn for the year 20--
Market
The market is expected to grow at an annual rate of a% till 20- -
Office stationery is fast growing with many players expanding their product line into this segment
LE
High propensity to spend on education and thereby stationery
Trends &
Characteristics P
Shift in focus from inexpensive to quality products
Entry of foreign brands in the Indian market driving the organized segment
M
Consumers opting for new pens instead of refills
SA
Organized book retailers are driving sales of stationery products
Government regulations and taxes
About b% of the stationery market is unorganized in India
The unorganized market is dominated by imports from Country A China
Competition Company 1, Company 2 and Company 3 dominate the notebook market
Over b% of the paper market is dominated by Company 4, Company 5 and Company 6
Company 7 Company 8 are the two major players in writing instruments market
Notebook Paper Writing Instruments
• Company 1 • Company 4 • Company 7
• Company 2 • Company 5 • Company 8
• Company 3 • Company 6 • Company 9
STATIONERY MARKET – INDIA.PPT 2

3. •Market Overview
•Trends & Characteristics
•Competition
•Key Developments
STATIONERY MARKET – INDIA.PPT 3

4. Indian stationery market is poised to grow at a% annually
Market Overview Market Size & Growth
• The stationery market in India is valued at INR u bn
in 20- - INR bn
x
• The market is expected to grow at a% annual rate till 200 a%
LE
20-- w
150
v
P
• Stationery industry is dynamic in nature and creates
100 u
innovative products and ideas to capture consumer
preference
SAM
• Office stationery is growing at a faster pace and
many players are expanding into this segment
Segment Share by Usage
50
0
2009
Market Share by Segments
2010 2011 2012
Segment A f% Segment 1
Segment B Segment 2
Segment 3
b% e%
c%
d%
Source:
STATIONERY MARKET – INDIA.PPT 4

5. Growth in notebook industry is boosted by government policies
and initiatives on education and literacy in India Notebook &
Paper
Market Overview Notebook vs. Paper
• The Notebook and Paper segment is valued at INR XX
bn Segment 1
Notebook : INR YY bn
LE
a%
Paper : INR ZZ bn
P
• The thrust on education by the Government of India
is the prime growth driver of the notebook industry
playing an important role
S
• Inspite of many corporates moving towards
AM
• Big corporates have entered this segment and are
paperless offices, the paper market is growing at an
b%
Organized vs. Unorganized – Notebook
Segment 2
annual rate of u-v%
• Company 1 is supplying its paper directly to
corporates including Company P, Company Q and Market 1
Company R c%
• Major players
Notebook: Company 1, Company 2 and Company 3
Paper: Company 4, Company 5 and Company 6
d%
Market 2
Source:
STATIONERY MARKET – INDIA.PPT 5

6. High propensity to spend on education and thereby stationery
Organized book retailers are driving sales of stationery products
Consumers opting for new pens instead of refills
Trends &
Characteristics
`
Shift in focus from inexpensive to quality products
Entry of foreign brands in the Indian market driving the organized segment
Government regulations and taxes
STATIONERY MARKET – INDIA.PPT 6

7. The market is highly competitive with a large unorganized
segment and increasing foreign players
Competition Organized vs. Unorganized Split
• Indian stationery market is facing stiff competition Organized
from international players and huge Chinese imports 15%
• About a% of the paper market is dominated by
LE
Company 1, Company 2 and Company 3
P
• Company 4 brand “T” is gaining share using unique
technologies to provide environmentally friendly
multi-purpose paper
and Company 7
Market share – Writing Instruments SAM
• International players include Company 5, Company 6
Unorganized
Market Share – Notebook
85%
Company C
Company B 6%
Company D 11%
37%
Others 43%
55% Company A
28%
Others
20%
Company E
Source:.
STATIONERY MARKET – INDIA.PPT 7

8. Profiles of Major Manufacturers – Notebook and Paper (1/2)
Company Business Description
• Located in U with 30 years of experience in publishing
Company 1 • Presence in various segments including notebooks, premium office and lifestyle stationery
LE
• Products include notebooks, long books, drawing books, pencils, erasers, sharpeners etc.
P
• Company 1 has a strong distribution network of over V dealers spread across W cities In
India, it also serves three other countries
Company 2
SAM
• The company commissioned a new plant in X in Karnataka in 20--
Financials: Annual revenue for FY ending March 20- - for Notebooks segment is INR Y bn
• Established in 19--, it is founded by the A
• The stationery products business line began in 19--
• Products include notebooks, long books, drawing books, pencils, erasers, sharpeners etc.
• It has about B distributors and has a reach of more than C retail outlets
Financials: Annual revenue for 20-- is INR D bn
Company 3 • Company 3 entered the stationery business in 20--
• The two main stationery brands are P and Q
• P is targeted at students and Q at executives
• It has a strong distribution network of R for the division
• The company expects the segment to gross above INR SS bn by 20--
Financials: Annual revenue for 2007-08 for the education and stationery unit is INR T bn
Source:
STATIONERY MARKET – INDIA.PPT 8

9. Thank you for the attention
The Stationery market - India report is a part of Research on India’s Education Industry Series.
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STATIONERY MARKET – INDIA.PPT 9