For the complete report, get in touch with us at : info@netscribes.com The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into the existing market as well as the estimated market size and growth. The size and growth of the subscriber base has also been added. This is followed by the business model section which delves into the analysis of the operational model of such businesses along with their basic cost and revenue structure. An analysis of the drivers explain the factors for growth of the industry including increasing number of movies released annually, increasing penetration of TV’s and DVD players, rising income levels, rise in internet usage, increasing credit card usage, rising movie ticket prices and cost sensitive consumers and willingness of people to spend on entertainment. The key challenges of the market include stiff competition from the unorganized sector, easy availability of movies, capital intensive industry, low pricing of VCDs and DVDs and reach restricted to metro cities. Key trends in the market have also been analyzed which includes emergence of different operation modes, high-end customer service and promotional activities and offline counters to leverage on brand value. The competition section provides an overview of the competitive landscape in the industry and includes a detailed profile of the major players in the market including their product line and offerings. Key developments in this sector have also been highlighted.

1. Online Movie Rental – India
March 2011

2. Executive Summary
Online movie rental market in India is estimated to have received investments of over INR x
bn in the last x years
Market India has approximately y mn DVD players which is expected to touch y mn by 20-- leading to
major demand for the video rental market
Drivers: Challenges:
LE
- Increasing number of movies released annually - Stiff competition from the unorganized
P
- Increasing penetration of TV’s and DVD players sector
Drivers & - Rising income levels - Easy availability of movies
Challenges - Rise in internet usage
AM
- Increasing credit card usage
S
- Rising movie ticket prices and cost sensitive consumers
- Willingness of people to spend on entertainment
- Capital intensive industry
- Low pricing of VCDs and DVDs
- Reach is restricted to metro cities
Emergence of different operation modes
Trends Offline counters to leverage on brand value
High-end customer service and promotional activities
Major Players
Competition • Player 1 • Player 2 • Player 3
• Player 4 • Player 5 • Player 6
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 2

3. •Market Overview
•Business Model
•Drivers & Challenges
•Trends
•Competition
•Key Developments
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 3

4. Online movie rental business is still at a nascent stage and is
expected to witness dynamic growth
Online Movie Rental – Overview Online Movie Rental – Size and Growth
• Online movie rental market is growing steadily in
India
INR b bn
• Changing consumer preferences is expected to shift mn subscribers
LE
the demand towards digital movie rental space 12
• Online movie rental subscriber base is estimated to 10
witness x% CAGR from 20-- - 20--e
• Online Movie Rental Market in India is estimated to
MP 8
6 y
have received investments of over INR y bn in the
last x years
• Increasing DVD market will boost the online movie
SA 4
2
0
INR a mn
x
rental demand
20-- 20--e
India has approximately x mn DVD players which is
expected to touch y mn by 20--,translating it into a vastly
untapped video rental market
The increasing number of DVD users indicates the
potential market for online movie market
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 4

5. Drivers & Challenges – Summary
Drivers Challenges
Increasing number of movies released Stiff competition from the
annually unorganized sector
Increasing penetration of TV’s and
DVD players Easy availability of movies
Rising income levels
Capital intensive industry
Rise in internet usage Low pricing of VCDs and DVDs
Increasing credit card usage Reach is restricted to metro cities
Rising movie ticket prices and cost
sensitive consumers
Willingness of people to spend on
entertainment
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 5

6. Trends – Summary
Emergence of different
operation modes
Key
Trends
Offline counters to leverage High-end customer service
on brand value and promotional activities
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 6

7. Major Players (3/6)
Company Snapshot: Player
Corporate Information
Languages
Headquarters --
Language 1, Language 2
Founded --
No. of titles --
Genres
Area of
--
Operation
Key People X and Y – Founders
Genre 1, Genre2, Genre 3, Genre 4
Business Highlights
PLE
• Player started off in -- and was the first online movie
rental company in India
M
• It has the largest one-city subscriber base in India Payment Modes
SA
and has now expanded to -- stores
---
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 7

8. Subscription Plans
Rental Plans
Plan Validity DVDs Deposit Subscription Total
NA Single a INR -- INR -- NA
x year Silver b INR --- INR --- INR ---
LE
y year Gold c INR --- INR -- INR ---
z year Platinum d
MP INR --- INR --- INR ---
SA
Source:
ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 8

9. Thank you for the attention
The Online Movie Rental - India report is part of Research on India’s Media & Entertainment
Industry Series.
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