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Kalrashukla Classes Pvt. Ltd.
July 2011
Contents




                                Executive Summary
                                E     ti S
                                Factsheet
                                Offices & Centres
                                Key People
Kalrashukla Classes Pvt. Ltd.   SWOT Analysis
                                Financial Profile
                                Financial Profile
                                Industry Analysis
                                Competitive Landscape
                                Competitive Benchmarking
                                C       titi B h     ki
                                Appendix




                                                            2
Executive Summary
                    • Kalrashukla Classes Pvt. Ltd. (Kalrashukla) offers coaching classes to students ranging from std. A to the ones 
Company 
Company               preparing for X and Y examinations
                              i f X dY             i ti
Description         • It runs a chain of X study centres in and around Y to serve the needs of children aspiring for writing 
                      competitive examinations in the domains of medical and engineering

Business Model      • It primarily offers its services to students from std. A to the ones preparing for exams like A, B and C

                    • Strength 1 is one of its major strengths, however its weakness 1 can be considered as one of the key areas 
                      of concern
SWOT Analysis       • It can reap significant benefits owing to the opportunity 1 while threat 1can hamper the strategic initiatives 
                      and growth prospects of the organization
                    • Kalrashukla generated total revenues of INR X mn in the fiscal year (FY) 20‐‐, registering a y‐o‐y growth of
                      Kalrashukla generated total revenues of INR X mn in the fiscal year (FY) 20 , registering a y o y growth of 
                      Y%. It earned a net profit of INR Z mn in FY 20‐‐ showing a remarkable growth over FY 20‐‐ when the net 
                      profit was only INR U mn
Financial Profile   • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios 
                      depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's 
                      financial performance
                                p
                    • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into 
                      education systems namely, A and B
                    • Formal education system includes segments such as A and B, whereas the informal education system 
Industry Analysis     includes X, Y and Z
                    • Th
                      The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is 
                               hi    l           t i I di i     ti t d t b      l d t INR X b i 20           i     t CAGR f A% i
                      expected to reach INR Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending 
                      classes for Medical, Engineering and other Management examinations
                    • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2 
Competitive 
                    • Competition in the coaching class industry is increasing steadily with many private chains opening their 
                          p                        g             y            g       y         yp                p    g
Landscape
L d                   coaching institutions in different regions of the country

                                               SAMPLE 
                                                                                                                                     3
Factsheet
Basic Information       Brief Description
Industry
       y            ‐   • Kalrashukla provides coaching classes and classroom training to 
                          students of std. A to B, as well as for exams such as X, Y and Z
Corporate Address   ‐   • The company runs and operates a chain of X centers and is 
                          primarily located at areas in and around Y
                            Students are subjected to sound‐proof and air‐conditioned classrooms, 
                             equipped with modern infrastructure which facilitates a perfect 
                             ambience for education
                             ambience for education
Tel No.             ‐   • It follows a curriculum which caters to the growing educational 
Fax No.             ‐     and academic needs of students, with utmost efficiency thereby 
                          facilitating  better preparation amongst students for competitive 
Website             ‐     examinations
E mail:
E‐mail:             ‐   • The company also provides its own study material which is a
                          The company also provides its own study material which is a 
                          collection of X and Y for helping students  
Year Founded        ‐
                        • Students are supported by a team of over X experienced faculty 
Ownership           ‐     members
Revenue             ‐
Fiscal Year End     ‐
Auditor             ‐
Competitors         ‐   Brief History 
                        • 19‐‐:
                          19 :




Source:

                                                                                                      4
Offices & Centres – India 




                                                 HQ Office
   Location    Centres                            Study Centres
                                                  Study Centres

          ‐‐      ‐‐
Source:                      Note: The mappings also exhibit major cities with multiple centres

                                                                                              5
Key People
Founder & Ex‐Director          Managing Director
Prof. X                        Prof. Y
Founder & Ex‐Director          Managing Director 
Age : ‐‐                       Age : ‐‐
Since: ‐‐                      Since: ‐‐
Current Position:       • ‐‐   Current Position:          • ‐‐


Professional History    • ‐‐   Professional History       • ‐‐


Qualification:          • ‐‐
                               Qualification:             • ‐‐
Others                  • ‐‐
                               Others                     • ‐‐


Director                       Shareholders of the Company
Mr. Z                                           Name                                No. of Shares held 
Director
Age : ‐‐                                            ‐‐                                           ‐‐
Since: ‐‐                                           ‐‐                                           ‐‐
Current Position:       • ‐‐


Professional History    • ‐‐

Qualification:          • ‐‐
Others
Oth                     • ‐‐

                                                    Note: Share Holding Pattern is as per AGM dated 27th Sep 2010
Source:

                                                                                                               6
SWOT Analysis
                      Strengths                     Weakness
• Strength 1:                       • Weakness 1:




• Strength 2 :




• Strength 3 :




                    Opportunities                    Threats
• Opportunity 1:                    • Threat 1:



• Opportunity 2 :                   • Threat 2:




                                                               7
Ratio Analysis
Key Ratios                                                                            Key Ratio Analysis
                               y‐o‐y change                                           • Analysis point 1
          Particulars 
          Particulars                          20
                                               20‐‐       20
                                                          20‐‐         20
                                                                       20‐‐   20
                                                                              20‐‐
                                   (20‐‐)

Profitability Ratios
                                                                                      • Analysis point 2
Operating Margin                    ‐           ‐              ‐        ‐      ‐
Net Margin                          ‐           ‐              ‐        ‐      ‐
Profit Before Tax Margin
Profit Before Tax Margin            ‐           ‐              ‐        ‐      ‐
Return on Equity                    ‐           ‐              ‐        ‐      ‐
                                                                                      • Analysis point 3
Return on Capital Employed          ‐           ‐              ‐        ‐      ‐
Return on Working Capital           ‐           ‐              ‐        ‐      ‐
Return on Assets                    ‐           ‐              ‐        ‐      ‐
Return on Fixed Assets
Return on Fixed Assets              ‐           ‐              ‐        ‐      ‐
                                                                                      • Analysis point 4
Cost Ratios                         ‐           ‐              ‐        ‐      ‐
Operating costs (% of Sales)        ‐           ‐              ‐        ‐      ‐
                                                                                     Ownership Structure
Liquidity Ratios                    ‐           ‐              ‐        ‐      ‐

Current Ratio
Current Ratio                       ‐           ‐              ‐        ‐      ‐     Total Paid up Capital
                                                                                     Total Paid‐up Capital                                              ‐‐
Cash Ratio                          ‐           ‐              ‐        ‐      ‐
                                                                                     Total Number of shareholders                                       ‐‐
Leverage Ratios                     ‐           ‐              ‐        ‐      ‐

Debt to Equity Ratio                ‐           ‐              ‐        ‐      ‐                Share Holding Pattern
          p
Debt to Capital Ratio               ‐           ‐              ‐        ‐      ‐

Efficiency Ratios                   ‐           ‐              ‐        ‐      ‐

Fixed Asset Turnover                ‐           ‐              ‐        ‐      ‐
Asset Turnover                      ‐           ‐              ‐        ‐      ‐                           100%
Current Asset Turnover              ‐           ‐              ‐        ‐      ‐
Working Capital Turnover            ‐           ‐              ‐        ‐      ‐
Capital Employed Turnover           ‐           ‐              ‐        ‐      ‐

Source:                                             Improved       Decline               Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points

                                                                                                                                                                        8
Industry Analysis
Coaching Classes Segments – Overview                                 Size & Growth 
• A and B constitute the coaching classes market in India                             Entrance Test Prep Market
• X is subject‐based and highly dependent on the                      INR bn          Private Tuitions Market
  reputation of individual local teachers                            600                                                      E
                                                                                                      +U%
     Market for the same is highly fragmented with classes often    500                                           D
                                                                                                                             X%
      being run by X from residential premises                                                         C
                                                                     400                   B                      X%
• Entrance test preparation market is process driven as                         A                     X%
                                                                     300                  X%
  content can be standardized across centers                                   X%
     More than X% of the total test preparation market is           200                                                     Y%
                                                                                                      Y%          Y%
      occupied by Y market                                                     Y%         Y%
                                                                     100
                                                                      0
                                                                               20‐‐       20‐‐        20‐‐        20‐‐       20‐‐

Entrance Test Prep Market Break‐up (20‐‐)                            Private Tuitions Market Break‐up (20‐‐) 
                       B         A

              C                 X%                                                    A
                           Y%
                   U%                                                                            X%




          D       Z%                     V%
                                                    E
                                                                                                             Y%
                                                                                                                         B


Source:

                                                                                                                                    9
Competitive Landscape (4/4)
Competitive Scenario
                             Brilliant    Career                                                            MT 
Company Name
Company Name        Aakash                             FIITJEE    Gateforum         IMS    Kalrashukla                  PRIME      TIME          Vidyasagar
                             Tutorials    Forum                                                           Educare
                                                          Number of Centres
Study                 ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Information           ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Examination           ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
                                                Financial Information (INR mn – FY 2010)
Total Revenue         ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Net Profit/(loss)     ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
                                                      Geographic Presence (India)
Zone A                H         M           L             H           M             M          NA           NA            L             L           NA
Zone B                M          L          M             M            L            M          NA           NA           M              L           NA
Zone C                M         NA          H             L           M              L          H            H           H              M            H
Zone D                L          H          M             M            H            H          NA            L           M              H           NA
                                                Market Segmentation (courses/subjects)
Course A                                                                                                                                  
Course B                                                                                                                                  
Course C                                                                                                                                  
Course D                                                                                                                                  
Course E                                                                                                                                  
Course F                                                                                                                                  


Source:
                                          SAMPLE                                           H: High; L: Low; M: Medium        Offered          Not Offered

                                                                                                                                                         10
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Kalrashukla Classes Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series.
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Phone:         +91 33 4064 6214                                             Phone:         +91 33 4064 6214
E‐Mail:        gaurav.kumar@netscribes.com                                  E‐Mail:        jitendra.punjabi@netscribes.com




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Kalrashukla Classes Pvt. Ltd. -Company Profile -2011

  • 2. Contents Executive Summary E ti S Factsheet Offices & Centres Key People Kalrashukla Classes Pvt. Ltd. SWOT Analysis Financial Profile Financial Profile Industry Analysis Competitive Landscape Competitive Benchmarking C titi B h ki Appendix 2
  • 3. Executive Summary • Kalrashukla Classes Pvt. Ltd. (Kalrashukla) offers coaching classes to students ranging from std. A to the ones  Company  Company preparing for X and Y examinations i f X dY i ti Description • It runs a chain of X study centres in and around Y to serve the needs of children aspiring for writing  competitive examinations in the domains of medical and engineering Business Model • It primarily offers its services to students from std. A to the ones preparing for exams like A, B and C • Strength 1 is one of its major strengths, however its weakness 1 can be considered as one of the key areas  of concern SWOT Analysis • It can reap significant benefits owing to the opportunity 1 while threat 1can hamper the strategic initiatives  and growth prospects of the organization • Kalrashukla generated total revenues of INR X mn in the fiscal year (FY) 20‐‐, registering a y‐o‐y growth of Kalrashukla generated total revenues of INR X mn in the fiscal year (FY) 20 , registering a y o y growth of  Y%. It earned a net profit of INR Z mn in FY 20‐‐ showing a remarkable growth over FY 20‐‐ when the net  profit was only INR U mn Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios  depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's  financial performance p • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into  education systems namely, A and B • Formal education system includes segments such as A and B, whereas the informal education system  Industry Analysis includes X, Y and Z • Th The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is  hi l t i I di i ti t d t b l d t INR X b i 20 i t CAGR f A% i expected to reach INR Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending  classes for Medical, Engineering and other Management examinations • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2  Competitive  • Competition in the coaching class industry is increasing steadily with many private chains opening their  p g y g y yp p g Landscape L d coaching institutions in different regions of the country SAMPLE  3
  • 4. Factsheet Basic Information Brief Description Industry y ‐ • Kalrashukla provides coaching classes and classroom training to  students of std. A to B, as well as for exams such as X, Y and Z Corporate Address ‐ • The company runs and operates a chain of X centers and is  primarily located at areas in and around Y  Students are subjected to sound‐proof and air‐conditioned classrooms,  equipped with modern infrastructure which facilitates a perfect  ambience for education ambience for education Tel No. ‐ • It follows a curriculum which caters to the growing educational  Fax No. ‐ and academic needs of students, with utmost efficiency thereby  facilitating  better preparation amongst students for competitive  Website ‐ examinations E mail: E‐mail: ‐ • The company also provides its own study material which is a The company also provides its own study material which is a  collection of X and Y for helping students   Year Founded ‐ • Students are supported by a team of over X experienced faculty  Ownership ‐ members Revenue ‐ Fiscal Year End ‐ Auditor ‐ Competitors ‐ Brief History  • 19‐‐: 19 : Source: 4
  • 5. Offices & Centres – India  HQ Office Location Centres  Study Centres Study Centres ‐‐ ‐‐ Source: Note: The mappings also exhibit major cities with multiple centres 5
  • 6. Key People Founder & Ex‐Director Managing Director Prof. X Prof. Y Founder & Ex‐Director Managing Director  Age : ‐‐ Age : ‐‐ Since: ‐‐ Since: ‐‐ Current Position: • ‐‐ Current Position: • ‐‐ Professional History • ‐‐ Professional History • ‐‐ Qualification: • ‐‐ Qualification: • ‐‐ Others • ‐‐ Others • ‐‐ Director Shareholders of the Company Mr. Z Name  No. of Shares held  Director Age : ‐‐ ‐‐ ‐‐ Since: ‐‐ ‐‐ ‐‐ Current Position: • ‐‐ Professional History • ‐‐ Qualification: • ‐‐ Others Oth • ‐‐ Note: Share Holding Pattern is as per AGM dated 27th Sep 2010 Source: 6
  • 7. SWOT Analysis Strengths Weakness • Strength 1: • Weakness 1: • Strength 2 : • Strength 3 : Opportunities Threats • Opportunity 1: • Threat 1: • Opportunity 2 : • Threat 2: 7
  • 8. Ratio Analysis Key Ratios Key Ratio Analysis y‐o‐y change  • Analysis point 1 Particulars  Particulars 20 20‐‐ 20 20‐‐ 20 20‐‐ 20 20‐‐ (20‐‐) Profitability Ratios • Analysis point 2 Operating Margin ‐ ‐ ‐ ‐ ‐ Net Margin ‐ ‐ ‐ ‐ ‐ Profit Before Tax Margin Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ Return on Equity ‐ ‐ ‐ ‐ ‐ • Analysis point 3 Return on Capital Employed ‐ ‐ ‐ ‐ ‐ Return on Working Capital ‐ ‐ ‐ ‐ ‐ Return on Assets ‐ ‐ ‐ ‐ ‐ Return on Fixed Assets Return on Fixed Assets ‐ ‐ ‐ ‐ ‐ • Analysis point 4 Cost Ratios ‐ ‐ ‐ ‐ ‐ Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐ Ownership Structure Liquidity Ratios ‐ ‐ ‐ ‐ ‐ Current Ratio Current Ratio ‐ ‐ ‐ ‐ ‐ Total Paid up Capital Total Paid‐up Capital ‐‐ Cash Ratio ‐ ‐ ‐ ‐ ‐ Total Number of shareholders ‐‐ Leverage Ratios ‐ ‐ ‐ ‐ ‐ Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐ Share Holding Pattern p Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐ Efficiency Ratios ‐ ‐ ‐ ‐ ‐ Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐ Asset Turnover ‐ ‐ ‐ ‐ ‐ 100% Current Asset Turnover ‐ ‐ ‐ ‐ ‐ Working Capital Turnover ‐ ‐ ‐ ‐ ‐ Capital Employed Turnover ‐ ‐ ‐ ‐ ‐ Source: Improved Decline Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points 8
  • 9. Industry Analysis Coaching Classes Segments – Overview  Size & Growth  • A and B constitute the coaching classes market in India Entrance Test Prep Market • X is subject‐based and highly dependent on the  INR bn Private Tuitions Market reputation of individual local teachers 600 E +U%  Market for the same is highly fragmented with classes often  500 D X% being run by X from residential premises C 400 B X% • Entrance test preparation market is process driven as  A X% 300 X% content can be standardized across centers X%  More than X% of the total test preparation market is  200 Y% Y% Y% occupied by Y market  Y% Y% 100 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Entrance Test Prep Market Break‐up (20‐‐)  Private Tuitions Market Break‐up (20‐‐)  B A C X% A Y% U% X% D Z% V% E Y% B Source: 9
  • 10. Competitive Landscape (4/4) Competitive Scenario Brilliant  Career  MT  Company Name Company Name Aakash FIITJEE Gateforum IMS Kalrashukla PRIME TIME Vidyasagar Tutorials Forum Educare Number of Centres Study ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Information ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Examination ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Financial Information (INR mn – FY 2010) Total Revenue ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Net Profit/(loss) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Geographic Presence (India) Zone A H M L H M M NA NA L L NA Zone B M L M M L M NA NA M L NA Zone C M NA H L M L H H H M H Zone D L H M M H H NA L M H NA Market Segmentation (courses/subjects) Course A            Course B            Course C            Course D            Course E            Course F            Source: SAMPLE  H: High; L: Low; M: Medium  Offered  Not Offered 10
  • 11. Thank you for the attention Kalrashukla Classes Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series. For F more d t il d information or customized research requirements please contact: detailed i f ti t i d h i t l t t Gaurav Kumar Jitendra Punjabi Phone: +91 33 4064 6214 Phone: +91 33 4064 6214 E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com About Netscribes Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true  value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth  objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.  Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes  ( (India) Pvt. Ltd. and no part may be reproduced without prior written permission. ) p y p p p www.netscribes.com 11