For the complete report, get in touch with us at : info@netscribes.com The Cloud Computing Market which includes software-as-a-service (SaaS), platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS) is estimated at INR 25.6 bn in 2010. Increasing IT spending among corporate coupled with growing small and medium enterprises will drive the cloud computing market in India. The report begins with an introduction of cloud computing market indicating evolution, structure and different types of deployment of cloud computing. It further elaborates on the cloud computing market in India providing an overview, market size, growth and different types of cloud computing. It also explains the types of cloud computing namely SaaS, PaaS and IaaS with information regarding its providers. An analysis of drivers explain factors contributing to the growth of cloud computing market including increasing IT spending, large number of micro, small and medium enterprises, government involvement in cloud computing, broadband penetration, eliminating technology obsolesces risk and large pool of talent for cloud. The key challenges identified include security issues and various transactional and service level issues. It further discusses the industries which are either using or are planning to use cloud computing services in the future. This section provides an outlook and the benefit for specific industries using cloud computing. The industries under consideration include pharmaceutical, financial institution, education, media & entertainment, retail and automobile. Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance and business highlights, providing an insight into the existing competitive scenario.

1. Cloud Computing Market – India
September 2010

2. Executive Summary
Cloud computing is expected to be the next biggest shift in the IT sector; Expected to grow at a%
Cloud computing involves three types of services -
– Infrastructure-as-a-service: Includes hardware and technology for computing and for operating systems
Market
– Platform-as-a-service: Provides an independent platform as a service on which developers can build and deploy
customer applications
– Software-as-a-service: Software, deployed over internet, running behind a firewall on local area network
LE
Drivers Challenges
– Increasing IT spending – Security Issues
Drivers &
Challenges P
– Micro, Small and Medium Enterprises
– Government involvement in cloud computing
M
– Broadband connection
– Various transactional and service level issues
A
– Eliminating technology obsolesces risk
S
– Large pool of talent for cloud
Cloud computing can be used for catering to initiatives like the e-health care and e-Governance
Cloud computing offers FI’s the capability to create a highly mobile & virtual structure and provides
Cloud flexibility to scale up/down based on demand
Outlook New cloud computing technology will help both rural and urban areas in providing cost effective
education
In retail, technology can help in analyzing sales data along with real time inventory management
SaaS PaaS IaaS
Competition Domestic Company 1 Company 2 Company 3
Foreign Company 4 Company 5 Company 6
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 2

3. •Market Introduction
•Market Overview
•Drivers & Challenges
•Cloud Computing Outlook – Industry Wise
•Competition
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 3

4. Structure of cloud computing
Server and application
Virtual (or physical )
End user A
Web URL for Single entry point
y
ar
Infrastructure as a service
r im
P
Software as a service
Platform as a service
Internet
End user B Di
sa
PLE
Server and application
s ter
M
Virtual (or physical )
Re
co
A
v er
y
S
End user C
Regulated Space Regulated Space
(Country where consumed) (Country where located)
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 4

5. Cloud computing is considered to be next boom in IT sector
and expected to witness tremendous growth in future
Overview – Cloud Computing Market Size and Growth
• Cloud computing is based on pay-per-use model,
u%
where applications and software are accessed over INR bn
D E
internet, aiming to lower the cost of ownership by 30 A B C
a%
20
LE
• Sectors such as BFSI, Education, Healthcare and
10
Retail are increasingly relying on cloud computing
P
• Large number of U are also seeing benefit in
M
adopting this technology as it eliminates the cost of
0
20-- 20-- 20-- 20-- 20--
hardware and software
SA
• Clouding has allowed smaller Independent Software
Vendors (ISV) access to customers that they could
have never had through the use of market places
Types of Cloud Computing
• Product S1
Now ISVs will be based on cloud platforms (such as L, M,M • Product S2
SaaS
etc) availing global customers, and thereby, reducing cost
of sale • Product P1
PaaS
• Companies like Company 1, Company 2, Company 3 • Product P2
and Company 4 have started offering SAAS-based IT
solutions in India IaaS • Product I1
• Product I2
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 5

6. Drivers & Challenges – Summary
Drivers
Increasing IT spending
Large number of Micro, Small and
Medium Enterprises (MSMEs) Challenges
Government involvement in cloud
computing Security Issues
Broadband penetration Various Transactional and Service
level issues
Eliminating technology obsolesces risk
Large pool of talent for cloud
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 6

7. Majority of cloud computing services are being offered by
big global and domestic companies..
SAAS
Domestic Players
• Player DS1
SAMPLE
• Player DS2 PAAS
• Player DS3
Foreign Players Domestic Players IAAS
• Player FS1 • Player DP1
• Player FS2 • Player DP2
• Player FS3 • Player DP3
Domestic Players
Foreign Players • Player DI1
• Player FP1 • Player DI2
• Player FP2 • Player DI3
• Player FP3 Foreign Players
• Player FI1
• Player FI2
• Player FI3
..while small domestic companies are offering only few cloud service .. The competitive landscape is expected to
..while small domestic companies are offering only few cloud service The competitive landscape is expected to
change as the market matures in terms of technology used and security offered
change as the market matures in terms of technology used and security offered
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 7

8. Domestic Players in the Market (1/13)
Company Snapshot: Company 1
Corporate Information Financial Performance
Headquarters State INR bn Total Revenue INR bn
8 Net Profit 1.5
Company Type Listed 6
1.0
4
Founded 19-- 0.5
2
LE
Key People A – Chairman 0 0.0
2006 2007 2008 2009 2010
Business Highlights
MP
• Company 1, Enterprise IT infrastructure management services provider, has launched cloud computing management
SA
and security services for large enterprises
• It will help large enterprises and hosting service providers to easily deploy and manage business critical applications on
the cloud with new levels of automation, control, portability and security
• Built over the existing C platform, it will help enterprises tap the power of cloud computing for scalable, cost effective
IT infrastructure on demand, while maintaining complete control and flexibility
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 8

9. Thank you for the attention
The Cloud Computing Market - India report is part of Research on India’s Information
Technology Series.
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