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Reputation: Your Most Precious Asset

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Reputation: Your Most Precious Asset

  1. 1. As a high-profile individual, your status means that others are interested in you. A positive reputation can establish credibility and trust with shareholders, the media and customers. A high-profile individual’s good name needs protection just like any other asset. Yet in today’s instant information digital world, it’s more vulnerable than ever and poses a problem many aren’t equipped to deal with. It’s not only their business that can be faced with reputational damage, but their all-important name too. Reputation has always been a cornerstone for high profile individuals. In the past this was largely reliant on word-of-mouth and one’s network. However, in today’s digital age these factors have been replaced by mainstream media, blogs, social media, REPUTATION: YOUR MOST PRECIOUS ASSET SUMMARY: Online Reputation Management and the Impact on High-Profile Individuals of internet users see online search as the most trusted source of information about individuals and companies. 65% regulatory announcements, and many other uncontrollable content vehicles that are available online. A reputation attack now has an instant global audience and can decimate a previously respected name and reputation overnight. While we have all been taught not to believe everything that we read, it would be foolhardy to underestimate the role of the internet on public perception. Many high-profile individuals have devoted time and resources to developing their brands online, investing millions into advertisements, sponsorships and promoting their profile globally. However, all too often such individuals neglect to apply the same resources to safeguarding their online reputation and privacy, which leaves them vulnerable and ill-prepared to deal with a crisis.
  2. 2. IMPACT: Reputational Damage for a High-Profile Individual Damage to Personal Brand Your personal brand is a hard-won commodity and in business it is your most valuable asset. A damaged personal brand can hold you back from new opportunities, clients, deals and prospects. Many parties will feel it’s a risk to collaborate, trade or deal with an individual with a damaged reputation and have real concern of being “guilty by association”. Overexposure Typically, a high-profile individual is the weakest link in cyber-security because they are most visible to the outside world, making them ideal for targeted attacks. High-profile individuals often surrender ostensibly innocuous personal information online, such as their address, DOB and next of kin. In the wrong hands this information can be open to exploitation and used to gain further insights. Such data in the past has been used to hack high-profile individuals which has led to severe data breaches and sensitive content exposure, decimating their reputation. It also poses a real risk to personal safety; private and personal data can be stolen with much more sinister intentions, including home invasions and kidnapping. The level of impact of a damaged reputation on a high-profile individual can be debated, scrutinised and questioned. However, it can’t be denied; it poses a real risk and shouldn’t be dismissed. There are multiple consequences of a reputational crisis for a high-profile individual. Loss of Income An online reputation event can take multiple forms, whether it’s a poorly worded statement going viral, an unfortunate association made public, or an unfair and inaccurate article featuring prominently in the search results. Whatever the issue is, the damage can have far- reaching and long-lasting consequences for a high-profile individual. Trust Trust is more important than ever, especially when it comes to relationships with clients, partners, employees and all stakeholders in your business. Trust is a strategically critical issue in any type of relationship because a relationship without trust is not really a relationship at all. Trust is a virtue and once that trust is broken it’s almost impossible to repair. Copyright © 2019 ReputationDefender LLC. Patent www.reputationdefender.com/about-us/patents The importance of a positive online reputation cannot be underestimated. For a private and confidential discussion contact one of our specialists on Tel: +44 (0)800 131 0700 Email: hello@reputationdefender.com ReputationDefender’s terms of use govern the purchase of all reputation management products: www.reputationdefender.com/user-agreement

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