Value demand to rise 10.1% annually through 2012 Value demand for countertops in China is expected to advance 10.1 percent per year to 44 billion yuan in 2012. Gains will be fueled by an ongoing shift in the overall product mix toward more expensive countertop materials, particularly solid surface and engineered stone. However, the competitive environment is expected to restrict price gains in all countertop material segments. Solid surface countertops account for four-fifths of total countertop sales value, benefiting from high volume demand and average price per square meter far above traditional tile or natural stone types. In volume terms, demand for residential kitchen and bathroom countertops in China is forecast to increase 4.6 percent annually to more than 82 million square meters in 2012. Continuing growth in new housing completions, rising improvement and repair expenditures, an expanding average kitchen floor space in new residential structures, and a greater penetration of countertops in bathrooms will spur further sales gains. Rising personal income levels across the country will also support demand. Solid surface countertops to grow sharply Solid surface countertops have seen remarkable sales growth since their introduction to the Chinese marketplace in the early 2000s, and now account for 48 percent of the overall residential countertop market. Demand for solid surface countertops is expected to exceed 47 million square meters in 2012, equivalent to 57 percent of the total countertop market. Gains will be spurred by the material's durability, renewability, attractive appearance and minimal maintenance requirements, as well as its expanding availability. The small engineered stone segment will post the fastest growth, reaching 2.1 million square meters in 2012. Demand will be supported by continued consumer interest in engineered stone for both its outstanding aesthetics and performance. Kitchen countertops to remain dominant Kitchen countertops will remain dominant over bathroom applications. Advances will be supported by the increasing average size of kitchens and further penetration of countertops in rural housing. However, demand for bathroom countertops is expected to grow faster than that for kitchen countertops, largely due to an increase in the penetration rate of countertops in bathrooms in China from its current low level. Remodeling demand to be stronger than new countertop demand through 2012 New demand will account for 70 percent of residential countertop demand in China in 2012, resulting from increases in new housing completions, and growth in the average size of kitchens and bathrooms in new structures. However, remodeling demand for countertops will see stronger growth than new demand through 2012. The aging of the existing housing stock, together with increasing personal income levels, will help to spur remodeling construction outlays, and hence associated demand for countertops. The Central-East will remain the largest regional market for residential countertops in China, accounting for nearly half of total demand in 2012. Advances will be supported by its more advanced building construction markets, triggered by higher disposable income levels and a large population base in the region. Study coverageResidential Kitchen & Bathroom Countertops in China, a new 231-page study, presents historical demand data plus forecasts (2012, 2017) by surface material, product, market and Chinese region. The study also examines market environment forces, details market share and profiles 28 industry competitors.

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Residential Kitchen & Bathroom Countertops in China
Published on February 2009
Report Summary
Value demand to rise 10.1% annually through 2012
Value demand for countertops in China is expected to advance 10.1 percent per year to 44 billion yuan in 2012. Gains will be fueled
by an ongoing shift in the overall product mix toward more expensive countertop materials, particularly solid surface and engineered
stone. However, the competitive environment is expected to restrict price gains in all countertop material segments. Solid surface
countertops account for four-fifths of total countertop sales value, benefiting from high volume demand and average price per square
meter far above traditional tile or natural stone types. In volume terms, demand for residential kitchen and bathroom countertops in
China is forecast to increase 4.6 percent annually to more than 82 million square meters in 2012. Continuing growth in new housing
completions, rising improvement and repair expenditures, an expanding average kitchen floor space in new residential structures, and
a greater penetration of countertops in bathrooms will spur further sales gains. Rising personal income levels across the country will
also support demand.
Solid surface countertops to grow sharply
Solid surface countertops have seen remarkable sales growth since their introduction to the Chinese marketplace in the early 2000s,
and now account for 48 percent of the overall residential countertop market. Demand for solid surface countertops is expected to
exceed 47 million square meters in 2012, equivalent to 57 percent of the total countertop market. Gains will be spurred by the
material's durability, renewability, attractive appearance and minimal maintenance requirements, as well as its expanding availability.
The small engineered stone segment will post the fastest growth, reaching 2.1 million square meters in 2012. Demand will be
supported by continued consumer interest in engineered stone for both its outstanding aesthetics and performance.
Kitchen countertops to remain dominant
Kitchen countertops will remain dominant over bathroom applications. Advances will be supported by the increasing average size of
kitchens and further penetration of countertops in rural housing. However, demand for bathroom countertops is expected to grow
faster than that for kitchen countertops, largely due to an increase in the penetration rate of countertops in bathrooms in China from
its current low level.
Remodeling demand to be stronger than new countertop demand through 2012
New demand will account for 70 percent of residential countertop demand in China in 2012, resulting from increases in new housing
completions, and growth in the average size of kitchens and bathrooms in new structures. However, remodeling demand for
countertops will see stronger growth than new demand through 2012. The aging of the existing housing stock, together with
increasing personal income levels, will help to spur remodeling construction outlays, and hence associated demand for countertops.
The Central-East will remain the largest regional market for residential countertops in China, accounting for nearly half of total
demand in 2012. Advances will be supported by its more advanced building construction markets, triggered by higher disposable
income levels and a large population base in the region.
Study coverage
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Residential Kitchen & Bathroom Countertops in China, a new 231-page study, presents historical demand data plus forecasts (2012,
2017) by surface material, product, market and Chinese region. The study also examines market environment forces, details market
share and profiles 28 industry competitors.
Table of Content
TABLE OF CONTENTS
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 5
Recent Economic Performance 5
Economic Outlook 8
Demographic Overview 11
Population 11
Urbanization 14
Households 15
Residential Building Construction 16
New Housing 20
Single Family 22
Multiple Family 22
Improvements & Repairs 23
Housing Stock 25
Living Space 26
Consumer Trends 27
Personal Income & Expenditures 28
Consumer Financing 30
Regulatory Considerations 34
Pricing Trends 35
Engineered Stone 37
Solid Surface 38
Laminates 39
Natural Stone 40
Tile 41
Installation Costs 42
World Market 43
Asia/Pacific 44
North America 45
Western Europe 46
Rest of World 47
Foreign Trade 48
INTRODUCTION ix
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I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 5
Recent Economic Performance 5
Economic Outlook 8
Demographic Overview 11
Population 11
Urbanization 14
Households 15
Residential Building Construction 16
New Housing 20
Single Family 22
Multiple Family 22
Improvements & Repairs 23
Housing Stock 25
Living Space 26
Consumer Trends 27
Personal Income & Expenditures 28
Consumer Financing 30
Regulatory Considerations 34
Pricing Trends 35
Engineered Stone 37
Solid Surface 38
Laminates 39
Natural Stone 40
Tile 41
Installation Costs 42
World Market 43
Asia/Pacific 44
North America 45
Western Europe 46
Rest of World 47
Foreign Trade 48
V. MARKETS 111
General 111
New Construction 114
Single Family 115
Multiple Family 118
Remodeling 120
Single Family 122
Multiple Family 124
VI. REGIONAL TRENDS 127
General 127
Regional Demographic & Economic Trends 130
Population Patterns 131
Economic Outlook 133
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Residential Construction Expenditures 134
Consumer Trends 136
Disposable Income 137
Consumer Spending 138
Regional Demand for Countertops 139
Central-North 142
Overview 142
Countertop Demand 144
Northeast 147
Overview 147
Countertop Demand 149
Central-East 151
Overview 151
Countertop Demand 153
Central-South 155
Overview 155
Countertop Demand 157
Southwest 159
Overview 159
Countertop Demand 161
Northwest 163
Overview 163
Countertop Demand 165
VII. INDUSTRY STRUCTURE 168
General 168
Industry Composition 170
Market Share 173
Competitive Strategies 176
Research & Development 179
Manufacturing 180
Distribution 180
Marketing 182
Cooperative Agreements 183
Foreign Participation in China 184
Legal & Regulatory Issues 185
Joint Ventures 187
Wholly Owned Foreign Enterprises 189
Representative Offices 190
Company Profiles 191
Beijing Kangjie Home Furniture Company Limited 192
Beijing Kebao & Boloni Kitchen & Bathroom Furniture
Company, see Boloni Home Products Beijing
Best Floor Shanghai Company Limited 193
Boloni Home Products Beijing Limited 194
Cheil Industries Incorporated 195
Cosentino SA 196
DuPont (EI) de Nemours 198
Fletcher Building Limited 200
Formica Corporation, see Fletcher Building Limited
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Foshan Gaoming Jinshi Chemical Industry Company 202
Foshan Quartz Aristocrat Building Material Company 203
Fritz Egger GmbH & Company 204
Guangzhou Baoliya Complex Material Company Limited 206
Guangzhou Gelandi Polymer Material Company Limited 207
Guangzhou Owell Decoration Material Company, see
GZ European Kitchen Enterprise Company Limited
GZ European Kitchen Enterprise Company Limited 208
Haier Group Company 210
Hanwha Group 211
Huapeng Meyate Decoration Material Company Limited 213
Huaxun Industry Company Limited 214
Illinois Tool Works Incorporated 215
Jiangsu Huiyu New Materials Company Limited 217
Kaiping Fuliya Composite Material Company Limited 218
Kuraray Company Limited 219
LG Chem Limited 220
Opal Industrial Company Limited 222
O'Riordan Building Materials Manufacture Company 223
Polystone Zhuhai Company Limited 224
Shanghai Eastkin Building Materials Company Limited 225
Shanghai Kanger Furniture & Building Materials Company 226
Wilsonart International, see Illinois Tool Works
Wuxi Meganite Building Material Company Limited 227
Other Companies Mentioned in the Study 228
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product of China 11
2 Population of China 13
3 Households in China by Region 16
4 Residential Building Construction Expenditures in China 19
5 New Housing Construction in China 21
6 Residential Building Improvement & Repair Expenditures
in China 24
7 Housing Stock in China by Type & Ownership 27
8 Personal Income & Expenditures in China 30
9 Consumer Financing Environment in China, 1997-2007 33
10 Countertop Pricing Trends in China 37
SECTION III -- SURFACE MATERIALS
1 Countertop Demand in China by Material in Value Terms 54
2 Countertop Demand in China by Material in Volume Terms 57
3 Solid Surface Countertop Demand in China 61
4 Natural Stone Countertop Demand in China 68
5 Tile Countertop Demand in China 75
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6 Laminate Countertop Demand in China 80
7 Engineered Stone Countertop Demand in China 84
8 Other Materials Countertop Demand in China 88
SECTION IV -- PRODUCTS
1 Countertop Demand by Product in China 94
2 Kitchen Countertop Demand by Market in China 99
3 New Kitchen Countertop Demand in China 101
4 Remodeling Kitchen Countertop Demand in China 104
5 Bathroom Countertop Demand by Market in China 106
6 New Bathroom Countertop Demand in China 108
7 Remodeling Bathroom Countertop Demand in China 110
SECTION V -- MARKETS
1 Countertop Demand in China by Market 113
2 New Countertop Demand in China 115
3 New Single Family Housing Countertop Demand in China 118
4 New Multiple Family Housing Countertop Demand in China 120
5 Remodeling Countertop Demand in China 122
6 Remodeling Single Family Housing Countertop Demand
in China 124
7 Remodeling Multiple Family Housing Countertop Demand
in China 126
SECTION VI -- REGIONAL TRENDS
1 Population of China by Region 132
2 Gross Domestic Product of China by Region 134
3 Residential Building Construction Expenditures in China
by Region 136
4 Disposable Personal Income in China by Region 138
5 Personal Consumption Expenditures in China by Region 139
6 Countertop Demand in China by Region 141
7 Central-North Region of China: Countertop Demand 146
8 Northeast Region of China: Countertop Demand 151
9 Central-East Region of China: Countertop Demand 155
10 Central-South Region of China: Countertop Demand 159
11 Southwest Region of China: Countertop Demand 163
12 Northwest Region of China: Countertop Demand 167
SECTION VII -- INDUSTRY STRUCTURE
1 Countertop Related Sales by Company in China, 2007 172
2 Selected Cooperative Agreements 184
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Population of China by Age, 1997-2017 14
2 Residential Building Construction Expenditures in China,
1997 - 2017 20
SECTION III -- SURFACE MATERIALS
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1 Countertop Demand in China by Material in Value Terms, 2007 55
2 Countertop Demand in China by Material in Volume Terms,
2007 58
SECTION V -- MARKETS
1 Countertop Demand in China by Market, 1997-2017 113
SECTION VI -- REGIONAL TRENDS
1 Countertop Demand in China by Region, 2007 142
2 Central-North Region of China 144
3 Northeast Region of China 149
4 Central-East Region of China 153
5 Central-South Region of China 157
6 Southwest Region of China 161
7 Northwest Region of China 165
SECTION VII -- INDUSTRY STRUCTURE
1 Countertop Materials Market Share, 2007 174
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