Global Biscuits industry

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Global Biscuits industry
Published on April 2010

Report Summary

This report analyzes the worldwide markets for Biscuits in US$ Million by the following segments: Sweet Biscuits, and Savory
Biscuits. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest
of World. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a six-year historic
analysis is provided for these markets. The report profiles 400 companies including many key and niche players such as Arnotts
Biscuits Holdings Pty Limited, Bahlsen GmbH & Co. KG, Britannia Industries Ltd., Burton's Foods Ltd., Group Nutrexpa, Lotus
Bakeries NV, Annas Pepparkakor AB, Katies Cakes, Kellogg Company, Kraft Foods, Inc., Kraft Foods (Australia) Limited, Nestlé UK
Ltd., Northern Foods PLC, Paradise Food Industries Pty Ltd., Parle Products Pvt. Ltd., Paterson Arran Ltd., Stiletto Foods (UK) Ltd.,
The Jacob Fruitfield Food Group, Thomas Tunnock Limited, United Biscuits, and Walkers Shortbread Ltd. Market data and analytics
are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select
online sources.

Table of Content

BISCUITSMCP-6203
A GLOBAL MARKET REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Biscuits I-3
1. Sweet Biscuits I-4
2. Savory Biscuits I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Primer II-1
Current & Future Analysis II-1

Global Biscuits industry Page 1/22


Analysis by Region II-1
Analysis by Product Segment II-1
Global Biscuit Market Witnesses New Developments and Trends II-1
Leading Producers II-2
Table 1: Global Biscuits Market (2007): Annual Production of
Leading Producers in Thousand Tons by Country - US, Brazil,
UK, Germany, and France (includes corresponding Graph/Chart) II-2
Fortified/Functional Biscuits - Global Scenario II-2
Per Capita Spending on Fortified/Functional Biscuits II-3
Table 2: World Market for Fortified/Functional Biscuits
(2006): Breakdown of Per Capita Spends in Select Leading
Geographic Markets (In US$) (includes corresponding
Graph/Chart) II-3
Prospects of New Entrants II-4
Bakery Products Industry Overview II-4
New Retail Structures Arising from Changing Shopping Behavior II-4
Retailer Consolidation Leads to Growth in Private Label II-5
Internet and Television Shopping Yet to Make a Dent in Food
Industry II-6
Supply Changes Driven by Development of In-store Bakeries II-6
Trade Barriers II-6
Infrastructure II-6
Raw Material Supply II-7
Price Pressure II-7
Future Strategies II-7
Development of International Brands II-7
Co-Branding II-8
Indulgent Products II-8
Age-Specific Brands II-8
Packaging II-8
Brand Localization II-8
Brand Licensing II-9
Health-Orientated Products II-9
Organic Bakery Products II-9
Internationalization of Flavors II-9
Factors Effecting Consumer Preferences II-9

2. MARKET TRENDS & ISSUES II-10
Shift in Consumer Preference II-10
Product Appearance Influences Impulse Purchases II-10
Health Vies with Pleasure II-10
Developing Economies Drive Biscuits Growth II-10
New Flavors and Healthy Ingredients Spruce Up Consumption II-10
Trans-Fat Free Products Turn On the Heat II-11
Health, Organic & All Natural: The Buzz Words for Product
Success II-11
Innovation Ranks High On the Agenda II-11
Premium Products Become Profitable II-12
In-Store Brands & Single Serve Portions Gain in Acceptance II-12
Indulgence - A Major Trend in Affluent Markets II-13



Sale of Industrial Products Increases due to Changes in
Eating Habits II-13
The Proliferation of Multinationals in Emerging Markets
Boosts Value II-13
Biscuits Are On the Roll II-13

3. PRODUCT OVERVIEW II-14
Biscuits II-14
Categories of Biscuits II-14
Sweet Biscuits II-14
Plain Biscuits II-14
Filled/Coated Biscuits II-14
Chocolate Bars II-14
Savory Biscuits II-14
Crackers II-15
Fortified/Functional Biscuits II-15
Cookies II-15
Types of Cookies II-15
Cookie Bars II-16
Wafer Biscuit II-16
Levels of Biscuits II-16
Entry Level II-16
Mid Level II-16
Luxury II-16
Basic Recipe to Prepare Biscuits II-16
Usage of Biscuits in Different Parts of the World II-17
In North America II-17
In the US II-17
In the UK II-17
In Australia, South Africa, India, New Zealand and Ireland II-18
Background II-18
Beaten Biscuits - A Typical Recipe from Southern US II-18
Classification of Bakery Companies II-19

4. PRODUCT LAUNCHES II-20
Burton's Foods Introduces Snack Bites II-20
Lotus Introduces Caramelized Biscuit Ice Cream II-20
Hole-y moley! Hardee's Introduces Biscuit Holes II-20
United Biscuits Re-Introduces Brannigans II-20
Frito-Lay India Introduces Aliva II-20
Burton's Foods Re-Introduces Maryland Cookie Brand II-21
BakeMark Introduces Thaw Serve Premium Cookies II-21
Kraft Introduces Mikado in the UK II-21
Nestlé Confectionery to Re-Introduce KIT KAT® 2 FINGER II-21
Britannia Industries Introduces New Flavor Variants of Tiger
Cream Biscuits II-21
Duchy Originals to Re-Introduced Biscuit Range II-21
GlaxoSmithkline Introduces Junior Horlicks Biscuits II-22
United Biscuits Introduces McVitie's Fruit & Form II-22
Nestlé Confectionery Re-Introduces Chocolate Biscuit Bars II-23



United Biscuits Unveils McVitie's Yumbles II-23
Pepperidge Farm Launches Cookies in Two Variants II-23
Rich Products Introduces Filled Cookies in the UK II-23
Parle Products to Rolls Out Premium Cookies II-23
Bahlsen to Re-Introduces Afrika Treats II-23
Jacob Fruitfield Food Group Introduces Jacobs Juniors II-24
Fox's to Re-Introduce Echo and Rocky Biscuit Bars II-24
United Biscuits Re-Introduces Hula Hoops Multigrain II-24
United Biscuits Launches Snacks with Reduced Fat Content II-24
Kellogg Launches Club Puffed Crackers II-24
Britannia Develops Iron Fortified Tiger Biscuits II-25
Bella's Cookies Introduces Fresh Cookie Creations II-25

5. RECENT INDUSTRY ACTIVITY II-26
Biofournil Acquires Le Petit Mouzillon II-26
Wadia Group Acquires Britannia II-26
Lotus Bakeries Acquires Corona-Lotus II-26
Britannia Industries Acquires 70% Stake in Strategic Foods
International II-26
Grupo Nutrexpa Acquires Cuetara II-27
Beingmate Launches New Production Plant II-27
Kraft Launches New Biscuit Production Factory II-27
Zauralsky Kreker to Commence Production of Biscuits II-27
Parle Products to Establish Plants in Africa II-27
Shakti Bhog to Foray into Biscuits Market II-28
Kellogg Takes Over The United Bakers Group II-28
Kellogg Company Acquires Navigable Foods II-28
Kraft Egypt Acquires Danone Mashreq II-29
Lotus Bakeries Buys Annas Pepparkakor Holding II-29
Goodman Fielder Acquires Paradise Food II-29
Griesson Acquires Wurzener Dauerbackwaren II-29
Kellogg Company Acquires Mother's Cake & Cookie's Recipes and
Trademarks II-30
Panrico Buys Kraft Food's Artiach Biscuits Business II-30
Fox's Biscuits to Merge Manufacturing Units II-30
Laurence and McVitie's Tie Up for Designer Biscuit Tins II-30
Kraft Establishes Kraft Biscuits Iberia II-30
Baker Perkins Commences New Production Lines II-31
Kraft Foods to Build New Plant II-31
Lotte Group to Shift Biscuit Production to Thailand II-31
JG Summit Holdings Forays into Chinese Biscuit Market II-31
Piraque Introduces New Production Line II-31
Jacob Fruitfield Food Group to Close Down Tallaght Facility II-32
Lancaster Colony Purchases Assets of Marshall Biscuit II-32
Duke Street Capital Takes Over Burton's Foods II-32
Ralcorp Snaps Up Bloomfield Bakers II-32
Goodman Fielder to Purchase Arnotts II-32
J&J Snack Food Takes Over Hom/Ade Foods II-32
Zetar Announces Acquisition of Britannia Business II-33
J&J Snack Foods Announces Acquisition of Radar II-33



Britannia and Khimji Enter into Joint Venture Business II-33

6. FOCUS ON SELECT PLAYERS II-34
Arnotts Biscuits Holdings Pty Limited (Australia) II-34
Bahlsen GmbH & Co. KG (Germany) II-34
Britannia Industries Ltd. (India) II-34
Burton's Foods Ltd. (UK) II-34
Group Nutrexpa (Spain) II-35
Lotus Bakeries NV (Belgium) II-35
Annas Pepparkakor AB (Sweden) II-35
Katies Cakes (Ireland) II-35
Kellogg Company (US) II-36
Kraft Foods, Inc. (US) II-36
Kraft Foods (Australia) Limited (Australia) II-36
Nestlé UK Ltd. (UK) II-37
Northern Foods plc (UK) II-37
Paradise Food Industries Pty Ltd. (Australia) II-37
Parle Products Pvt. Ltd. (India) II-38
Paterson Arran Ltd. (UK) II-38
Stiletto Foods (UK) Ltd. (UK) II-38
The Jacob Fruitfield Food Group (Ireland) II-38
Thomas Tunnock Limited (UK) II-39
United Biscuits (UK) II-39
Walkers Shortbread Ltd. (UK) II-39

7. GLOBAL MARKET PERSPECTIVE II-40
Table 3: World Recent Past, Current & Future Analysis for
Biscuits by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) II-40

Table 4: World Historic Review for Biscuits by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2006 (includes corresponding Graph/Chart) II-41

Table 5: World 13-Year Perspective for Biscuits by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2009 & 2015
(includes corresponding Graph/Chart) II-42

Savory Biscuits by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015




Table 7: World Historic Review for Savory Biscuits by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) II-44

Table 8: World 13-Year Perspective for Savory Biscuits by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2009 &
2015 (includes corresponding Graph/Chart) II-45

Sweet Biscuits by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015

Table 10: World Historic Review for Sweet Biscuits by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Graph/Chart) II-47

Table 11: World 13-Year Perspective for Sweet Biscuits by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2009 &
2015 (includes corresponding Graph/Chart) II-48

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Cookies Market Losing Ground III-1
Competitive Scenario III-1
Biscuits Market Wakes Up to Competitive Pressures III-1
Competition in Cookies Market III-1
Table 12: Leading Players in the US Cookies Market (2008):
Percentage Breakdown of Sales for Kraft, Kellogg,
Campbell, Private Label, and Others (includes
corresponding Graph/Chart) III-2
Competition in Crackers Market III-2



Table 13: Leading Players in the US Crackers Market
(2008): Percentage Breakdown by Sales for Kraft, Kellogg,
Campbell, Private Label, and Others (includes
Retailing Mix III-2
Sweet Biscuits Trade III-3
Exports III-3
Table 14: US Sweet Biscuits Market (2007 & 2008): Exports
in US$ Thousand by Country - Canada, Mexico, Philippines,
South Korea, Japan, and Others (includes corresponding
Graph/Chart) III-3
Imports III-3
Table 15: US Sweet Biscuits Market (2007 & 2008): Imports
in US$ Thousand by Country - Canada, Mexico, Germany,
Denmark, UK, and Others (includes corresponding
Graph/Chart) III-4
Product Launches III-4
Strategic Corporate Developments III-5
Select Players III-6
Kellogg Company III-6
Kraft Foods, Inc. III-7
B.Market Analytics III-7
Table 16: US Recent Past, Current & Future Analysis for
Biscuits by Product Segment - Savory Biscuits and Sweet
Biscuits Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) III-7

Table 17: US Historic Review for Biscuits by Product Segment -
Savory Biscuits and Sweet Biscuits Markets Independently
2001 through 2006 (includes corresponding Graph/Chart) III-8

Table 18: US 13-Year Perspective for Biscuits by Product
Segment - Percentage Breakdown of Dollar Sales for Savory
Biscuits and Sweet Biscuits Markets for Years 2003, 2009 &
2015 III-8

2. CANADA III-9
Market Primer III-9
Sweet Biscuits Trade III-9
Exports III-9
Table 19: Canadian Sweet Biscuits Market (2007 & 2008):
Exports in US$ Thousand by Country - US, Japan, Trinidad
& Tobago, UK, Jamaica, and Others III-9
Imports III-10
Table 20: Canadian Sweet Biscuits Market (2007 & 2008):
Imports in US$ Thousand by Country - US, UK, Germany,



Italy, France, and Others (includes corresponding
Graph/Chart) III-10
Table 21: Canadian Recent Past, Current & Future Analysis
for Biscuits by Product Segment - Savory Biscuits and Sweet

Table 22: Canadian Historic Review for Biscuits by Product
Segment - Savory Biscuits and Sweet Biscuits Markets
Graph/Chart) III-11

Table 23: Canadian 13-Year Perspective for Biscuits by
Product Segment - Percentage Breakdown of Dollar Sales for
Savory Biscuits and Sweet Biscuits Markets for Years 2003,
2009 & 2015 III-11

3. JAPAN III-12
Market Primer III-12
Trade Scenario III-12
Table 24: Japanese Biscuits Exports for Years 2005 through
2008 (Volume in Tons; Value in US$ Thousand) (includes

Table 25: Japanese Biscuits Imports for Years 2005 through
2008 (Volume in Tons; Value in US$ Thousand) (includes
Table 26: Japanese Recent Past, Current & Future Analysis

Table 27: Japanese Historic Review for Biscuits by Product
Graph/Chart) III-14

Table 28: Japanese 13-Year Perspective for Biscuits by
2009 & 2015 III-15



4. EUROPE III-16
Europe - The Largest Market for Biscuits Worldwide III-16
Per Capita Consumption III-16
Table 29: European Per Capita Consumption of Biscuits/
Wafers in Kilograms (2007) (includes corresponding Graph/
Chart) III-16
Table 30: European Recent Past, Current & Future Analysis
for Biscuits by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently

Table 31: European Historic Review for Biscuits by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001
through 2006 (includes corresponding Graph/Chart) III-18

Table 32: European 13-Year Perspective for Biscuits by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2003, 2009 & 2015 (includes

Table 33: European Recent Past, Current & Future Analysis

Table 34: European Historic Review for Biscuits by Product
Graph/Chart) III-21

Table 35: European 13-Year Perspective for Biscuits by
2009 & 2015 III-21

4a. FRANCE III-22
Strategic Corporate Development III-22
Table 36: French Recent Past, Current & Future Analysis for




Table 37: French Historic Review for Biscuits by Product
Graph/Chart) III-23

Table 38: French 13-Year Perspective for Biscuits by
2009 & 2015 III-24

4b. GERMANY III-25
Biscuit Industry Experiences Moderate Growth III-25
Biscuits and Rusks Production III-25
Table 39: German Biscuits & Rusks Market (2004-2008):
Annual Production Figures in Thousand Tons (includes
Confectionary Products Market III-26
Production III-26
Table 40: German Confectionary Products Market (2008):
Percentage Breakdown of Production Volume by Product
Segment - Chocolate Confectionery, Biscuits & Rusks,
Sugar Confectionery, Ice Cream, Snacks & Nuts, and Others

Percentage Breakdown of Value Production by Product
Segment - Chocolate Confectionery, Biscuits & Rusks,
Sugar Confectionery, Ice Cream, Snacks & Nuts, and Others
Per Capita Consumption III-27
Percentage Breakdown of Volume Per Capita Consumption by
Product Segment - Chocolate & Chocolate Confectionery,
Biscuits & Rusks, Sugar Confectionery, Ice Cream, Snacks &
Nuts, and Others (includes corresponding Graph/Chart) III-27

Percentage Breakdown of Value Per Capita Consumption by
Product Segment - Chocolate & Chocolate Confectionery,
Biscuits & Rusks, Sugar Confectionery, Ice Cream, Snacks &
Nuts, and Others (includes corresponding Graph/Chart) III-28
Exports III-28



Percentage Breakdown of Volume Exports by Product Segment -
Chocolate Confectionery, Biscuits & Rusks, Sugar
Confectionery, Snacks & Nuts, Ice Cream, and Others

Percentage Breakdown of Value Exports by Product Segment -
Chocolate Confectionery, Biscuits & Rusks, Sugar
Confectionery, Snacks & Nuts, Ice Cream, and Others
Bahlsen GmbH & Co. KG - A Major German Player III-30
Table 46: German Recent Past, Current & Future Analysis for

Table 47: German Historic Review for Biscuits by Product
Graph/Chart) III-31

Table 48: German 13-Year Perspective for Biscuits by Product
2015 III-31

4c. ITALY III-32
Evolving Food Consumption Models Make Biscuits and Snacks
Attractive III-32
Food Distribution Network III-32
Table 49: Italian Recent Past, Current & Future Analysis for

Table 50: Italian Historic Review for Biscuits by Product
Graph/Chart) III-33

Table 51: Italian 13-Year Perspective for Biscuits by



2009 & 2015 III-34

4d. THE UNITED KINGDOM III-35
Biscuit Market Overview III-35
Market Structure III-35
Recession Fails to Fade Demand for Biscuits III-36
Substitute Foods Hamper Industry Prospects III-36
Players Come Up with New Products and Investments to
Sustain Growth III-37
New Products and Innovative Marketing Strategies to Retain
Biscuit Market Growth III-37
Table 52: UK Non-Sweet Biscuit Market (2007): Percentage
Breakdown of Leading Brands by Adspend - Ryvita, Unilever,
Kellogg, Quaker Oats, Vaasan & Vaasan, and Others

Table 53: UK Sweet Biscuits, Waffles and Wafers Market
(2004-2007): Exports and Imports in £Million (includes

Table 54: UK Sweet Biscuits, Waffles and Wafers Market
(2004-2007): Exports and Imports in Tons (includes
Sweet Biscuits - Competitive Scenario III-38
Table 55: Leading Players in the UK Sweet Biscuits Market
(2006): Percentage Breakdown by Sales for United Biscuits,
Burtons, Fox, Nestle, Others, and Own Label (includes
Non-Sweet Biscuits Market III-39
Table 56: Leading Players in the UK Non-Sweet Biscuits
Market (2006): Percentage Breakdown by Value Sales for
United Biscuits, Quaker, Ryvita, Nairn's, Kallo, Others,
and Own Label (includes corresponding Graph/Chart) III-39

Table 57: Leading Brands in the UK Non-Sweet Biscuits
Market (2006): Percentage Breakdown by Value Sales for
Quaker Snack-A-Jacks, Jacob's Crackers, Ryvita Crispbread,
Jacob's TUC, Jacob's Cream Crackers, Others, and Own Label
Burton's Foods Ltd. III-45
Katies Cakes III-45
Nestlé UK Ltd. III-45
Northern Foods plc III-45



Paterson Arran Ltd. III-46
Stiletto Foods (UK) Ltd. III-46
The Jacob Fruitfield Food Group III-46
Thomas Tunnock Limited III-46
United Biscuits III-47
Walkers Shortbread Ltd. III-47
Table 58: UK Recent Past, Current & Future Analysis for

Table 59: UK Historic Review for Biscuits by Product Segment -
Savory Biscuits and Sweet Biscuits Markets Independently

Table 60: UK 13-Year Perspective for Biscuits by Product
2015 III-48

4e. SPAIN III-49
Group Nutrexpa - A Major Spanish Player III-50
Table 61: Spanish Recent Past, Current & Future Analysis for

Table 62: Spanish Historic Review for Biscuits by Product
Graph/Chart) III-51

Table 63: Spanish 13-Year Perspective for Biscuits by
2009 & 2015 III-51

4f. RUSSIA III-52
Overview III-52



High Degree of Fragmentation III-52
Competitive Scenario by Brand III-52
Pricing Scenario III-53
Table 64: Russian Recent Past, Current & Future Analysis for

Table 65: Russian Historic Review for Biscuits by Product
Graph/Chart) III-55

Table 66: Russian 13-Year Perspective for Biscuits by
2009 & 2015 III-55

4g. REST OF EUROPE III-56
Switzerland III-56
Overview III-56
Standard Biscuits - The Leading Segment III-56
Table 67: Switzerland Biscuits Market (2008): Percentage
Breakdown of Value Sales by Segment - Standard Biscuits,
Specialties, Drinks and Salty Snacks, Biscuits Similar to
Bread Pastries, and Others (includes corresponding
Graph/Chart) III-57
Turkey III-57
Overview III-57
Exports III-58
Table 68: Turkish Biscuits Market (2007 & 2008): Exports
in Tons by Category - Sweet Biscuits and Other Biscuits III-58

Table 69: Turkish Biscuits Market (2007 & 2008): Exports
in US$ Million by Category - Sweet Biscuits and Other
Biscuits III-58

Table 70: Turkish Sweet Biscuit Market (2007 & 2008):
Percentage Breakdown of Volume Exports by Country - Iraq,
Senegal, Libya, Algeria, Yemen, and Others (includes

Table 71: Turkish Sweet Biscuit Market (2007 & 2008):
Percentage Breakdown of Value Exports by Country - Iraq,



Libya, Germany, Algeria, Senegal, and Others (includes

Table 72: Turkish Other Biscuit Market (2007 & 2008):
Percentage Breakdown of Volume Exports by Country - Iraq,
Saudi Arabia, Germany, Yemen, Albania, and Others

Table 73: Turkish Other Biscuit Market (2007 & 2008):
Percentage Breakdown of Value Exports by Country - Iraq,
Saudi Arabia, Germany, Yemen, Albania, and Others
Product Launch III-61
Lotus Bakeries NV (Belgium) III-61
Annas Pepparkakor AB (Sweden) III-62
Table 74: Rest of Europe Recent Past, Current & Future
Analysis for Biscuits by Product Segment - Savory Biscuits
and Sweet Biscuits Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) III-63

Table 75: Rest of Europe Historic Review for Biscuits by
Product Segment - Savory Biscuits and Sweet Biscuits Markets
Graph/Chart) III-64

Table 76: Rest of Europe 13-Year Perspective for Biscuits
by Product Segment - Percentage Breakdown of Dollar Sales
for Savory Biscuits and Sweet Biscuits Markets for Years
2003, 2009 & 2015 III-64

5. ASIA-PACIFIC III-65
Table 77: Asia-Pacific Recent Past, Current & Future
Analysis for Biscuits by Geographic Region - Australia,
China, India, South Korea and Rest of Asia-Pacific Markets
Graph/Chart) III-66

Table 78: Asia-Pacific Historic Review for Biscuits by
Geographic Region - Australia, China, India, South Korea
and Rest of Asia-Pacific Markets Independently Analyzed with




Table 79: Asia-Pacific 13-Year Perspective for Biscuits by
Geographic Region - Percentage Breakdown of Dollar Sales
for Australia, China, India, South Korea and Rest of
Asia-Pacific Markets for Years 2003, 2009 & 2015 (includes

Table 80: Asia-Pacific Recent Past, Current & Future

Table 81: Asia-Pacific Historic Review for Biscuits by
Product Segment - Savory Biscuits and Sweet Biscuits
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes

Table 82: Asia-Pacific 13-Year Perspective for Biscuits by
2009 & 2015 III-70

5a. AUSTRALIA III-71
Industry Experiences Shift in Consumer Trends III-71
Arnotts Biscuits Holdings Pty Limited III-72
Kraft Foods (Australia) Limited III-72
Paradise Food Industries Pty Ltd. III-72
Table 83: Australian Recent Past, Current & Future Analysis

Table 84: Australian Historic Review for Biscuits by

Table 85: Australian 13-Year Perspective for Biscuits by



2009 & 2015 III-74

5b. CHINA III-75
Sweet Biscuits Gains Popularity III-75
Crackers Market III-75
Table 86: Chinese Crackers Market (2004-2008): Consumption
in Thousand Tons (includes corresponding Graph/Chart) III-76
Table 87: Chinese Recent Past, Current & Future Analysis

Table 88: Chinese Historic Review for Biscuits by Product
Graph/Chart) III-78

Table 89: Chinese 13-Year Perspective for Biscuits by
2009 & 2015 III-78

5c. INDIA III-79
Biscuits Market III-79
Salted Biscuits Scenario III-81
Consumption by Region III-81
Table 90: Indian Biscuits Market (2008): Percentage
Breakdown of Sales by Region - North, West, South, and
East (includes corresponding Graph/Chart) III-81

Table 91: Indian Biscuits Market (2007): Market Penetration
of Biscuits in Urban India by Retailing Formats for
Packaged Biscuits and Loose Biscuits III-81

Table 92: Indian Biscuits Market (2007): Market Penetration
of Biscuits in Rural India by Retailing Formats for
Packaged Biscuits and Loose Biscuits III-81
Demand for Glucose Biscuits on Wane III-82
Competitive Scenario III-82



Breakdown of Sales by Leading Players - Britannia, Parle,
ITC, Surya Foods, Anmol Bakers, and Others (includes
Categories III-83
Breakdown for Sales by Category - Glucose, Marie, Crackers,
Milk, Cream, and Others (includes corresponding
Graph/Chart) III-84
Exports III-84
Table 95: Indian Biscuits Market (2007): Exports in Tons
by Country - Iran, Nepal, Haiti, Australia, UAE, and
Others (includes corresponding Graph/Chart) III-84

Table 96: Indian Biscuits Market (2007): Exports in INR
Million by Country - Iran, Nepal, Haiti, Australia, US,
and Others (includes corresponding Graph/Chart) III-85
Britannia Industries Ltd. III-87
Parle Products Pvt. Ltd. III-87
Table 97: Indian Recent Past, Current & Future Analysis for

Table 98: Indian Historic Review for Biscuits by Product
Graph/Chart) III-88

Table 99: Indian 13-Year Perspective for Biscuits by Product
2015 III-89

5d. SOUTH KOREA III-90
Market Analysis III-90
Table 100: South Korean Recent Past, Current & Future

Table 101: South Korean Historic Review for Biscuits by
Product Segment - Savory Biscuits and Sweet Biscuits Markets



Graph/Chart) III-91

Table 102: South Korean 13-Year Perspective for Biscuits by
2009 & 2015 III-91

5e. REST OF ASIA-PACIFIC III-92
Indonesia III-92
Baked Goodies Sitting Pretty On Retail Shelves III-92
Malaysia III-93
Philippines III-93
Table 103: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Biscuits by Product Segment - Savory
Biscuits and Sweet Biscuits Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) III-94

Table 104: Rest of Asia-Pacific Historic Review for Biscuits
by Product Segment - Savory Biscuits and Sweet Biscuits

Table 105: Rest of Asia-Pacific 13-Year Perspective for
Biscuits by Product Segment - Percentage Breakdown of
Dollar Sales for Savory Biscuits and Sweet Biscuits Markets
for Years 2003, 2009 & 2015 III-95

6. LATIN AMERICA III-96
Table 106: Latin American Recent Past, Current & Future
Analysis for Biscuits by Geographic Region - Argentina,
Brazil, Chile, Colombia, Mexico and Rest of Latin America

Table 107: Latin American Historic Review for Biscuits by
Geographic Region - Argentina, Brazil, Chile, Colombia,
Mexico and Rest of Latin America Markets Independently




Table 108: Latin American 13-Year Perspective for Biscuits
by Geographic Region - Percentage Breakdown of Dollar Sales
for Argentina, Brazil, Chile, Colombia, Mexico and Rest of
Latin America Markets for Years 2003, 2009 & 2015 (includes

Table 109: Latin American Recent Past, Current & Future

Table 110: Latin American Historic Review for Biscuits by
corresponding Graph/Chart)



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