As more former expatriate Moroccans return to settle in Morocco in the wake of the global financial crisis, there has been a clear shift towards more modern living in Morocco. This has had a positive effect on sales of bottled water, with a significant proportion of these Moroccans returning from abroad accustomed to enjoying a higher disposable income and therefore opting to buy bottled water rather than drink tap water. Furthermore, the rising health and wellness trend which has prompted many...Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Soft Drinks industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Bottled Water - Morocco
Published on July 2010
Report Summary
As more former expatriate Moroccans return to settle in Morocco in the wake of the global financial crisis, there has been a clear shift
towards more modern living in Morocco. This has had a positive effect on sales of bottled water, with a significant proportion of these
Moroccans returning from abroad accustomed to enjoying a higher disposable income and therefore opting to buy bottled water rather
than drink tap water. Furthermore, the rising health and wellness trend which has prompted many...
Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative,
distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Bottled Water in Morocco
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Sustained Healthy Volume and Value Growth for Soft Drinks in 2009
New Product Development: An Important Driver of Growth
Coca-Cola Morocco Continues To Lead, While Les Eaux Minérales D'oulmès Continues To Grow
Independent Small Grocers Continues To Grow, Albeit Slowly
Strong Growth Expected Over the Forecast Period
Bottled Water - Morocco Page 1/6

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Key Trends and Developments
Morocco Relatively Unscathed by the Global Economic Downturn
A Change in Consumption Habits Leads To A More Dynamic Performance
Share of Independent Small Grocers Continues To Grow But the Share of Supermarkets/hypermarkets Grows Faster
Sidi Ali Leads Soft Drinks As the Share of Coca-Cola Plummets
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Morocco
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Bottled Water - Morocco Page 2/6

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Summary 1 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
Summary 2 Bourchanin & Cie SA: Key Facts
Summary 3 Bourchanin & Cie SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2009
Cooperative Copag
Strategic Direction
Key Facts
Summary 5 Cooperative COPAG: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Cooperative COPAG: Competitive Position 2009
Les Eaux Minérales D'oulmès
Strategic Direction
Key Facts
Summary 7 Les Eaux Minérales d'Oulmès: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Les Eaux Minérales d'Oulmès: Competitive Position 2009
Sodalmu SA
Strategic Direction
Key Facts
Summary 9 Sodalmu SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Sodalmu SA: Competitive Position 2009
Sotherma
Strategic Direction
Key Facts
Summary 11 Sotherma: Key Facts
Summary 12 Sotherma: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Summary Sotherma: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 42 Sales of Bottled Water to Institutional Channel 2004-2009
Bottled Water - Morocco Page 3/6

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Table 43 Off-trade Sales of Bottled Water: Volume 2004-2009
Table 44 Off-trade Sales of Bottled Water: Value 2004-2009
Table 45 Off-trade Sales of Bottled Water: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Bottled Water: % Value Growth 2004-2009
Table 47 Company Shares of Bottled Water by Off-trade Volume 2005-2009
Table 48 Brand Shares of Bottled Water by Off-trade Volume 2006-2009
Table 49 Company Shares of Bottled Water by Off-trade Value 2005-2009
Table 50 Brand Shares of Bottled Water by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Bottled Water: Volume 2009-2014
Table 52 Forecast Off-trade Sales of Bottled Water: Value 2009-2014
Table 53 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2009-2014
Bottled Water - Morocco Page 4/6

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Bottled Water - Morocco
Product Formats
Please select the product formats and the quantity you require.
Digital Copy--USD 897.75 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Bottled Water - Morocco Page 5/6

6. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Bottled Water - Morocco Page 6/6