Leverage Alumni Networks for Student Acquisition

Leverage Alumni Networks for
Student Acquisition
Jessy Simons | Education Marketing

July 19th 2012

Vikas Sharan | CEO

© 2012 Regalix Inc. Confidential, All Rights Reserved

Presenters
Vikas, CEO @Regalix Jessy, Marketing @Regalix

• Serial Entrepreneur, Founder
• Education Marketing @Regalix
LearnStreet.com (Professional Education) Student Recruitment
Regalix Inc. (Innovation Services) Event Marketing
Lozoic Inc. & BayPackets Inc. (Telecommunications) Classroom Technology
Wingspanbank.com Inc. (1st Internet only bank)
Enherent Inc. (Emerging technologies)
• Marketing & Sales
Oracle
• Visiting Faculty Goldman Sachs
AOL
Indian Institute of Technology (IIT-B) Mumbai
Shankar Academy, New Delhi

• Bachelors in Computer Application and Marketing
• ComplianceOnline.com
World’s largest training & certification portal in GRC

• SiliconIndia.com
India's largest continuing education and career services

• Published Author, Speaker

• Alumni: IIT-B, College of Art


Leverage Alumni Networks for
Student Acquisition

1 2 3

Alumni School Student

• Your most important brand ambassadors
• Could turn out to be your top recruiters
• Will want to give back to the school
• Will start new enterprises with their classmates…
…go on to lead change in the industry


Alma Mater Communications
• Marketing Communications My Alumni Subscriptions
o Newsletter
o Invitation to alumni events
• Junior School
• High School
o Invitations to campus events • Undergraduate School
o Invitations for guest lectures • Postgraduate School
o Fundraising • Professional & Continuing Education
Academy
o Mentorship programs • Previous 4 jobs
o Task-forces & committees
o Volunteer work

• Networking Resources
• 638 email messages across networks!
• Messages were somewhat personalized
o Alumni website & database • Pictures evoked real fond memories
o Alumni social networking site • Seeing old friends evoked nostalgia, some
o guilt of not making time to connect
Alumni groups on Facebook &
LinkedIn; Twitter • My Alma Mater's marketing was reaching
me, I was not forgotten and I had not
o Unofficial Groups (Batch of ..., All @Prof. forgotten
X's class)


However...
What I responded to
• Professor's request to meet a business colleague
• Professor's request to speak to his class
• Fellow alumni that needed help
• Dinner invitation from an ex-college mate
• Current student that reached out for summer internship
• My favorite English teacher from junior school on Facebook

Where I reached out
• Recruitment for my company
• Discuss R&D project with my professor
• Business research (online resource center)
• Networking & sales to other Alumni


Psychological Contract
If I give, I will get something back in return...

...the mutual beliefs, perceptions, and informal
obligations between the Alumni & the Alma
Mater


Now it is your turn to give back...

Student Professional Manager Leaders Golden Years

Involvement Ability to give back

• Inspiration to change the world
• Lifetime friends & relationships
• Learning & certificates • Platform to give back
• Self-esteem & jobs

• I have given you inspiration, a career, relationships, now it is your turn to give back


But I have needs too...



• Inspiration to change the world
• Lifetime friends & relationships
• Learning & certificates • Platform to give back
• Self-esteem & jobs

• Solve real job-related problems
• Learn new job related skills
• Build new relationships

• Family, work • Leadership @work
• Management • Role model @home for kids
• Time • Inspiration @socially

• Who shall I give
back to?

Learning from SiliconIndia



• Professional Networking
• Resume
• Career Guidance

• Focused discussions, Groups
• Associations & Memberships
• Tips & tricks (Video, Micro
learning)
• Apprentice •
Research Resources • Public Speaking
• Job Fair •
Certifications • Interviews
•
Blogs, Columns • Mentor
•
Instructor • Leadership training
•
Best practices, Frameworks
•
•
Cities Time & Donations

Opportunity: Create an involved
Alumni Network
• Listen to Alumni and create resources to support their lifecycle needs

• Continue to inspire and lead via research & thought leadership

• Adopt modern tools that are expected before they become expectations

• Showcase a lifetime support ecosystem


Start with the basics
• Alumni Directory & Network
• Alumni Newsletter
• Reasons to keep in touch with the school
o
Mentorship
o
Knowledge center
o
Job posting
o
Message board
o
Industry speakers
o
Continuing education
• Permanent school email


Enable interaction
• Newsletters, alerts
o Include user
generated content -
blogs, discussions
• Corporate partnerships
• Continue inspiration with
thought leadership
research, guests,
resources
• Both students & faculty to
connect with Alumni
• Open avenues for giving
back
o Volunteering
o Mentorship

Rice University Alumni Network
• Navigate to topics of
interest - mentorship,
young alumni, giving
back…
• Outreach to community
and volunteer


UConn Alumni Network
• Branding social
networks as feeders
• ‘Action buttons’ for
paid alumni services,
partners, affiliates


Columbia Business School Alumni
Network
• Global alumni news
• Calendar of events
across the school &
network


Brands are built over time
• Alumni network
www.iitbombay.org

• This ‘default’ beacon
for IITB alumni –
took TEN YEARS to
establish that too
only via special
alumni initiative

• Lesson - Starting
early is wise


Leverage an involved Alumni for
Student Acquisition
• Identify and recruit volunteers (both current students and alumni)
• Create volunteer training & equip them with tools
• Build goals & measurement for each activity

• Current students to reach out to their friends in previous schools
• Showcase a lifetime value for Alumni
• Thought leadership sessions over Webex (Facebook, G+)
• Point prospective students to resources & tools for ongoing reference
• Minority & ethnic outreach
• Alumni to counsel on specific programs of interest
• Entrepreneurship & mentorship programs


Regalix Education Services
• Thought Leadership
• Alumni & Industry Relations
• Student Acquisition
• App Development
• Events and Ticket Sales
• Labs & Incubation Services

Schools K12 College Post-Grad Vocational Corporate

UCLA

StudyHelp


Companies that trust us
Retail & Consumer Products Education & Research Technology

UCLA

IIT Bombay

LearnStreet

ICICI StudyHelp
BANK


QUESTIONS


Get in Touch

 Forefront of Innovation  visit: www.regalix.com
 Digital Marketing Services
 Technology Enabled Services  If you have any questions about this webinar
please feel free to get in touch with the speaker
 Regalix Labs Vikas Sharan vsharan@regalix-inc.com
Jessy Simons jsimons@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong
Advisory Board, 175+ Team
 For a free evaluation of your website /
 Fortune 500 and Venture Backed Customers ecommerce portal, please get in touch with Ritu
Josan, rjosan@regalix-inc.com
(B2B and B2C)

 Global Operations: HQ in Silicon Valley, 4
Offices

 Industry Recognition

21

Leverage Alumni Networks for Student Acquisition

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