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Marcom Services
Redefining the Marketing Approach



                        Connect >> Engage >> Build
                                           Copyright 2012 Redefine
Redefine Marcom
   An independent Marketing Services organisation with
    proven expertise in delivering end-to-end marketing
    services for the technology sector.
   Our strength is the knowledge and understanding of
    technology audience and the SMB market.
   Our industry know–how and partnership approach helps
    us in delivering ROI based services.
   To top this, our sustainable marketing approach ensures
    optimum utilization of resource, reduce wastage of
    marketing collaterals for our client



                                                     Copyright 2012 Redefine
Redefine Mantra
Connect>> Engage>>Build

   Connect with your customers….
   Engage them into your business and products
   Build long-term relationships




Developing programs with Customer in Focus

                                                  Copyright 2012 Redefine
Database and
              Response             Brand and
               Solution            Activation
                                    Program




Event
Planning &
Management
                        Services            Creative and
                                            Design Services




                                                 Copyright 2012 Redefine
Database & Response Solutions
                                 Campaign
                                  Planning
                                                         Outbound
       Profiling                                          Calling



                             Database
 Closeloop                                                   Inbound
  Tracking                                                   Response



                      Lead                      Lead
                   Development               Qualification



                                                                        Copyright 2012 Redefine
Corporate Events

•   Conferences & Seminars
•   Dealers & Vendor Meet
•   Annual Kick Off
•   Product Launch
•   Press Conference
•   Award Ceremonies
•   Training and Team Dev
•   Employee Engagement



Social Events




                   Copyright 2012 Redefine
Copyright 2012 Redefine
Event      Identity
Emailer
           Branding   Elements




                      Stalls
Brochure   AV Films
                      Design
                                 Copyright 2012 Redefine
Copyright 2012 Redefine
Redefine Recap
   Formed by a core group of partners who have a combine
    experience of over 40 years.
   We’re not large or complicated…we believe marketer
    like it that way.
   We strive for effectiveness, efficiency and integrity.




                                                   Copyright 2012 Redefine
Showcase
• SMB Activities




                   Connect >> Engage >> Build
                                      Copyright 2012 Redefine
SMB event

Geography covered   Segment Covered
   Delhi              Real Estate &
   Chennai
   Coimbatore
                        Construction
   Hyderabad          Manufacturing
    Aurangabad

                       Healthcare
   Nagpur
   Nasik              Pharmaceutical
   Kolkata            Dairy
   Ahemdabad
   Kanpur             Agro
   Lucknow            Auto and Ancillary


                                             Copyright 2012 Redefine
SMB Events@Redefine




                      Copyright 2012 Redefine
Showcase
• Event Services




                   Connect >> Engage >> Build
                                      Copyright 2012 Redefine
BT India Sales Kick Off 2012




                               Copyright 2012 Redefine
Dassault Systèmes - VS Sales Kick Off 2012




                                             Copyright 2012 Redefine
SIMULIA – INDIA Regional User Meet 2011




                                          Copyright 2012 Redefine
SolidWorks – VAR Kick Off 2012




                                 Copyright 2012 Redefine
SAP Leaders Golf Tournament




                              Copyright 2012 Redefine
Showcase
• Database Services




                      Connect >> Engage >> Build
                                         Copyright 2012 Redefine
GODaddy
 Building 500 unique web development agencies. Across two
  cities of Mumbai & Bangalore
 Apart from contact details we have asked 10 different
  research questions to qualify the prospect


SolidWorks
 Build database of 2000 unique companies across
  Maharashtra. (except Mumbai)
 Contact details and intelligence to ensure that the sales team
  have ready prospect to target.

SAP
 Lead Generation activity
 Agro industry segment for ERP Solutions


                                                          Copyright 2012 Redefine
Poster   eDM




               Copyright 2012 Redefine
eDM Campaign




               Client : Dassault Systemes
               Messaging : DS on twitter Promotion


                                    Copyright 2012 Redefine
Product Promotion eDM




                        Client Name: SolidWorks
                        Key Messaging : Special
                        Offer Announcement
                        Project Details : Copy and
                        Artwork

                                        Copyright 2012 Redefine
Client Name: CPLC INSTITUTE
Key Messaging : Equal importance to each of the schools
Project Details : Design and Artwork

                                          Copyright 2012 Redefine
• connect@redefinemarcom.com
Lets Connect   • sr@redefinemarcom.com




                                              Copyright 2012 Redefine

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Redefine Profile

  • 1. Marcom Services Redefining the Marketing Approach Connect >> Engage >> Build Copyright 2012 Redefine
  • 2. Redefine Marcom  An independent Marketing Services organisation with proven expertise in delivering end-to-end marketing services for the technology sector.  Our strength is the knowledge and understanding of technology audience and the SMB market.  Our industry know–how and partnership approach helps us in delivering ROI based services.  To top this, our sustainable marketing approach ensures optimum utilization of resource, reduce wastage of marketing collaterals for our client Copyright 2012 Redefine
  • 3. Redefine Mantra Connect>> Engage>>Build  Connect with your customers….  Engage them into your business and products  Build long-term relationships Developing programs with Customer in Focus Copyright 2012 Redefine
  • 4. Database and Response Brand and Solution Activation Program Event Planning & Management Services Creative and Design Services Copyright 2012 Redefine
  • 5. Database & Response Solutions Campaign Planning Outbound Profiling Calling Database Closeloop Inbound Tracking Response Lead Lead Development Qualification Copyright 2012 Redefine
  • 6. Corporate Events • Conferences & Seminars • Dealers & Vendor Meet • Annual Kick Off • Product Launch • Press Conference • Award Ceremonies • Training and Team Dev • Employee Engagement Social Events Copyright 2012 Redefine
  • 8. Event Identity Emailer Branding Elements Stalls Brochure AV Films Design Copyright 2012 Redefine
  • 10. Redefine Recap  Formed by a core group of partners who have a combine experience of over 40 years.  We’re not large or complicated…we believe marketer like it that way.  We strive for effectiveness, efficiency and integrity. Copyright 2012 Redefine
  • 11. Showcase • SMB Activities Connect >> Engage >> Build Copyright 2012 Redefine
  • 12. SMB event Geography covered Segment Covered  Delhi  Real Estate &  Chennai  Coimbatore Construction  Hyderabad  Manufacturing Aurangabad   Healthcare  Nagpur  Nasik  Pharmaceutical  Kolkata  Dairy  Ahemdabad  Kanpur  Agro  Lucknow  Auto and Ancillary Copyright 2012 Redefine
  • 13. SMB Events@Redefine Copyright 2012 Redefine
  • 14. Showcase • Event Services Connect >> Engage >> Build Copyright 2012 Redefine
  • 15. BT India Sales Kick Off 2012 Copyright 2012 Redefine
  • 16. Dassault Systèmes - VS Sales Kick Off 2012 Copyright 2012 Redefine
  • 17. SIMULIA – INDIA Regional User Meet 2011 Copyright 2012 Redefine
  • 18. SolidWorks – VAR Kick Off 2012 Copyright 2012 Redefine
  • 19. SAP Leaders Golf Tournament Copyright 2012 Redefine
  • 20. Showcase • Database Services Connect >> Engage >> Build Copyright 2012 Redefine
  • 21. GODaddy  Building 500 unique web development agencies. Across two cities of Mumbai & Bangalore  Apart from contact details we have asked 10 different research questions to qualify the prospect SolidWorks  Build database of 2000 unique companies across Maharashtra. (except Mumbai)  Contact details and intelligence to ensure that the sales team have ready prospect to target. SAP  Lead Generation activity  Agro industry segment for ERP Solutions Copyright 2012 Redefine
  • 22. Poster eDM Copyright 2012 Redefine
  • 23. eDM Campaign Client : Dassault Systemes Messaging : DS on twitter Promotion Copyright 2012 Redefine
  • 24. Product Promotion eDM Client Name: SolidWorks Key Messaging : Special Offer Announcement Project Details : Copy and Artwork Copyright 2012 Redefine
  • 25. Client Name: CPLC INSTITUTE Key Messaging : Equal importance to each of the schools Project Details : Design and Artwork Copyright 2012 Redefine
  • 26. • connect@redefinemarcom.com Lets Connect • sr@redefinemarcom.com Copyright 2012 Redefine