How Augmented Reality can Boost Print Book Sales!

•

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This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues

Business

AR Potential
2013 2014 2015 2016 2017
AR marketing
revenue
at the end of 2013
is expected to be
around
$300 million.
30 percent
mobile
subscribers
will use AR at least
once in a week.
More than
$864 million
smartphones will
have AR
technology
enabled in them.
AR revenues
expected to cross
$600 billion.
More than 2.5
billion mobile
AR apps are
going to be
downloaded.
Source: www.augmentedrealityrends.com

Types of
Augmented Reality
Books.
Add digital to your print strategy!

1. 3D Coloring Books
Coloring book
characters rise
up in 3d as a
reward to the
children’s
accomplishment

2. 3D Activity Books
Activity books
come to life with
Augmented
Reality

3. Immersive 3D Books
Kids can immerse
into their favorite
characters and
share pictures &
videos.

4. 3D Storytelling
Recreate scenes
from the book
using beautiful 3d
animations and
effects

5. 3D Puzzles
Add new life to
puzzles using AR.
A fun rewarding
way to interact
with puzzles

6. 3D Flash Cards
Flash cards can
be augmented
with 3d
characters to
make learning
more fun!

7. Gamification
AR makes
gaming very
user-friendly and
interesting!

8. Augmented Reality Selfies
Take selfies with
the character
and post on
facebook.
Great for
promotions!

9. AR Toy Scanning
Complete the
assembly and
then Scan the toy
to see it come to
life!

Paid Apps
Revenue earned on every
download of the app

Fremium Apps
Free app. Paid Content.
In-App purchases.

Cross-Sell
Connect the app to an
ecommerce store with access to
merchandise.

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How Augmented Reality can Boost Print Book Sales!

1. AUGMENTED REALITY PORTFOLIO

2. AR Potential 2013 2014 2015 2016 2017 AR marketing revenue at the end of 2013 is expected to be around $300 million. 30 percent mobile subscribers will use AR at least once in a week. More than $864 million smartphones will have AR technology enabled in them. AR revenues expected to cross $600 billion. More than 2.5 billion mobile AR apps are going to be downloaded. Source: www.augmentedrealityrends.com

3. Types of Augmented Reality Books. Add digital to your print strategy!

4. 1. 3D Coloring Books Coloring book characters rise up in 3d as a reward to the children’s accomplishment

5. 2. 3D Activity Books Activity books come to life with Augmented Reality

6. 3. Immersive 3D Books Kids can immerse into their favorite characters and share pictures & videos.

7. 4. 3D Storytelling Recreate scenes from the book using beautiful 3d animations and effects

8. 5. 3D Puzzles Add new life to puzzles using AR. A fun rewarding way to interact with puzzles

9. 6. 3D Flash Cards Flash cards can be augmented with 3d characters to make learning more fun!

10. 7. Gamification AR makes gaming very user-friendly and interesting!

11. 8. Augmented Reality Selfies Take selfies with the character and post on facebook. Great for promotions!

12. 9. AR Toy Scanning Complete the assembly and then Scan the toy to see it come to life!

13. Business Models

14. Paid Apps Revenue earned on every download of the app

15. Fremium Apps Free app. Paid Content. In-App purchases.

16. Cross-Sell Connect the app to an ecommerce store with access to merchandise.

17. Brand Association Example: Complete the coloring book AR app and win a $10 coupon from ToysRUs! Incentivize readers to use the app, by providing them points which could entitle them for physical purchases with certain brands.

18. One App – Many books! Build a unique Navneet App which once downloaded will work for multiple books! Promote brand value!

How Augmented Reality can Boost Print Book Sales!

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