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The Marketing Planning Process Market Situation Analysis Customer Company Competition SWOT Strengths Weaknesses Opportunities Threats Marketing Problem Marketing Objective & Strategy Market Share Target Segment Positioning Marketing Mix Product Price Place Promotion With New & most IMP P i.e. Packaging Advertising Objective & Strategy
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8 mpp shreyas bangad

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8 mpp shreyas bangad

  • 1. The Marketing Planning Process Market Situation Analysis Customer Company Competition SWOT Strengths Weaknesses Opportunities Threats Marketing Problem Marketing Objective & Strategy Market Share Target Segment Positioning Marketing Mix Product Price Place Promotion With New & most IMP P i.e. Packaging Advertising Objective & Strategy