Introduction to #GivingTuesday (10/21 Webinar)
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Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
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Introduction to #GivingTuesday (10/21 Webinar)
- 1. Introduction to #GivingTuesday 2014
- 2. @Razoo Razoo Giving Tweet about today’s webinar #RazooGT14
- 3. Sam Lundquist Creative Director sam@razoo.com
- 4. Today’s Agenda • Introduction to Razoo and #GivingTuesday • Our #GivingTuesday Event • Getting Started on Razoo • Building a Strategy • Wrap-Up and Q&A
- 5. Razoo is crowdfunding for causes. Together, we can lift the world.
- 6. The market-leading, cause-based crowdfunding platform with over 27,000 nonprofits Over $250 million in donations for nonprofits, schools, foundations, and corporate giving Market innovator of Giving Days that have raised more than $120 million
- 7. Black Friday… Cyber Monday… A national day of giving and a movement of generosity on December 2, 2014
- 8. A Little History • Began in 2012 with more than 2,500 partners in all 50 states. • Bill Gates, the White House, the Clinton Foundation, and numerous socially-conscious celebrities publicly supported #GivingTuesday on their blogs and social media channels. • #GivingTuesday mentions on NPR, CBS, ABC, USA Today, the Huffington Post, Forbes, the Washington Post and the LA Times.
- 9. The Partners
- 10. The Numbers • In 2013, the movement had 300 million Facebook impressions. The #GivingTuesday hashtag reached 2 billion people and was tweeted as much as 700 times/minute, resulting in national and international trending. • The average online gift in 2013 was $140.05, a 40% increase over 2012.
- 11. In 2013, Razoo’s #GivingTuesday Giving Event raised $1,141,097 With your help we can make 2014 an even more generous year.
- 12. A 24-Hour Giving Day on December 2, 2014 from 12:00am - 12:00pm EST
- 13. A Giving Day on Razoo 24 hours of online fundraising that unites communities and causes through common goals and friendly competition
- 14. Why Giving Days? Acquire New Donors Prizes And Incentives Boost End-Of-Year Giving Engage Your Supporters
- 15. New for 2014 PayPal Matching PayPal will match 1% of all donations made through PayPal processing. It just takes one-click at check-out. Prizes & Incentives • $25,000 from Razoo Foundation • Nonprofits (Dollars Raised) • Top Fundraisers (Most Donors) • Golden Tickets • Power Hours • Grassroots Fundraising
- 16. New for 2014 Donation Booster Donors can now cover all fees for their donations. That means nonprofits get even more back.
- 17. Why Razoo? Expert On Causes Focused On You Back Office Management Tax Deductible Donations
- 18. Get Started on Razoo
- 19. Get Started on Razoo 1 2 Claim Your Organization Create Your Page Build Your Strategy 3
- 21. Claim Your Organization Visit razoo.com/nonprofits • A short form will grant you access to your Razoo nonprofit page. • 1-2 day turnaround • Our customer support team will contact you with any additional questions.
- 22. Create Your Page
- 23. Create Your Page Visit givingtuesday.razoo.com • Make sure you’re logged in • Click Get Started > Start a Fundraiser Include “#GivingTuesday 2014” in the title of your fundraiser
- 24. Create Your Page Fundraiser Name Image/Video Gallery Social Sharing Fundraiser Summary & Story Donation Goals Donation Levels Admin Panel Admin Panel
- 25. Create Your Page 1 Tell Your Story • Tell the story of how your nonprofit meets needs in your community
- 26. 2 Set Your Goals • Highlight the value of a donor’s investment with suggested donation amounts • Use descriptors that tell a donor what their money will be used for after the event Create Your Page
- 27. 3 Images & Video • Show your nonprofit at work with images and video • Use captions to further tell your story • Upload videos from YouTube or Vimeo • Select and Image to be your thumbnail Create Your Page
- 28. 4 Thank Donors • Thank your donors twice as often as you ask them • Upload a Thank You Video for a personal touch • Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement Create Your Page
- 29. 5 Share • Spread the word via Social media on the “share” tab • Ask supports reach out their inner circle of social media friends to support you on the day • Use QR Codes at live events Create Your Page
- 30. 6 Donations • An email notification is sent to your user account email when a donation is made • Click on the “Donations” tab to view donor information and download the report • Donations are disbursed on the 10th of each month Create Your Page
- 31. 7 Matching Grant • Display a dollar-for-dollar matching grant on your page • The match does not need to be verified through Razoo • The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made Create Your Page
- 32. Create Your Page Admin Panel
- 34. Build Your Strategy Set Goals • Create financial and tangible goals • Total donations • New donors • New outreach strategies • Special Events • Matching Grants ! • Develop a step-by-step schedule to achieve these goals
- 35. Build Your Strategy Be Creative • Try something new and experiment ! • Fundraise with your personality ! • Provide a reason to come back / competition ! • Connect online and offline with the actual work you do
- 36. Build Your Strategy Identify Your Ambassadors • Utilize your most engaged supporters to fundraise for you ! • Profile your database to pull the most engaged in terms of interactions and social media ! • Equip ambassadors with the tools to promote ! • Set individual ambassador goals
- 37. Build Your Strategy Communicating the Campaign • Use segments and conditional content. The last thing you want is generic messaging ! • Create an email schedule that incorporates #GivingTuesday with your end-of-year fundraising appeals ! • Use multiple channels, including social media, email, video, and live events
- 38. Build Your Strategy Communicating the Campaign • Be Personal • Send to individuals • Make phone calls • Be Relational • Tell stories • Make a connection • Be Specific • Provide examples of past work • Explain future plans
- 39. Build Your Strategy Communicating the Campaign: The Week Before Secure pledges ONE WEEK before the campaign
- 40. Build Your Strategy Communicating the Campaign: On #GivingTuesday • Send 3 main e-mails • “GivingTuesday is here!” • Fundraising progress and prize incentives • Reason to give again and social sharing ! • Be on the ground • Invite people in for an open house or happy hour • Go to where the people are with iPads and mobile
- 41. Build Your Strategy Communicating the Campaign: On #GivingTuesday • Create a manufactured viral campaign for #GivingTuesday • This is where your ambassadors come in • Leverage your ambassadors and put them to work on social media • Ambassadors push the campaign and ultimately do the legwork for you • After donors give: First, thank them, then convert them to ambassadors
- 42. Build Your Strategy Communicating the Campaign: Thank Your Donors • Thank in real-time • Use social media for shout outs • Send follow-up e-mails • For New Donors • Create a welcome series • Survey • Don’t bombard! • For Your Ambassadors • Include them in a special event • Acknowledge them in a newsletter • Feature them on your blog/website
- 43. Build Your Strategy Communicating the Campaign: Follow Up • Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls • Long-term • Provide ways for donors to receive updates • Let them know the end results
- 44. Build Your Strategy Keeping It Real • Online fundraising does not replace traditional fundraising. It expands impact and donor base. • It is not one size fits all. Some strategies may work for your NPO, others not so much. • It is not an overnight success story. Commit the time needed to your online campaign. • A monetary goal is not always the only goal. Awareness, volunteerism, followers, likes, conversation, lessons learned all have value. • You will raise more money online than you think! Commit to the challenge!
- 45. Build Your Strategy 1 Be Specific Fundraisers do better when they are tied to a specific campaign, initiative, or project. 2 Be Savvy Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. 3 Be Encouraging Make your best donors and partners feel special. They’re your best channel to quick growth. 4 Be Connected Use your donor data to stay in touch with your network during and after your fundraiser. 5 Be Creative Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors. Our Top 5 Tips
- 46. Get Started Today! 1 2 S3trategy Claim Your Organization Create Your Page Build Your
- 47. Upcoming Events Upcoming Webinars We have several webinars coming up, including creative campaign tools, prize strategy, and how to mobilize ambassadors. We’ll email you with details! Prize Structure We’re finalizing our prize structure and partners now. More information will be available by the end of this week so you can plan the best strategy for you. Resources Email templates, social media posts, and images to help make your day a success. These will be available on givingtuesday.razoo.com by the end of this week.
- 48. Good Luck on #GivingTuesday!
- 49. Join us at givingtuesday.razoo.com Got questions? support@razoo.com